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Internal Challenges In The Amazon By Jeffery Bezos

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The Amazon was founded in 1994 by Jeffery Bezos with a sole aim of exploiting the internet to reach more and more customers given the fact that internet was increasing at a rapid phase. However, the company was at first focused on online bookstore but as it grew it invested in other goods such as electrical appliances. Currently, the company is placed in top 100 lists of fortune companies despite the ever growing competition in the online retailing business in the world today. However, the company has never fallen short of ideas, concepts, and strategies aimed at monitoring and developing plans that can put Amazon at the leading place in the global Internet retailing industry. This assignment will attempt to cover in details how Amazon can…show more content…
One of the internal issues facing the company is the organizational culture that seeks to satisfy customer’s needs and wants more than minding the welfare of the employees. The company has an organizational culture that enables business capacity to respond to the demands of the e-commerce market. Despite the corporate culture of the company pioneering efforts in this type of online retail business, it imposes a strain on human resources. For the company to work efficiently and effectively, it has to find the balance between satisfying customers need and fulfilling objectives and goals of their employees. Moreover, they should understand that monetary compensation is not the only reward employees are after despite being the major. On the other hand, legal issues are the main challenges facing the company given the fact that the company has to operate in different countries to fully satisfy their customers. Some countries around the world have strict rules and regulations for businesses making it even more difficult for online companies who are used to operate in the United States. Moreover, Amazon has to keep an eye on their products considering that customers and authorities in different regions are very keen because of product…show more content…
To achieve this, Amazon needs to roll out its online payment system that can help in addressing issues such as security and privacy concerns. With the rapid use of internet in the globe today, there is a risk of identity theft and cyber attacks if the company is not keen. By setting up an online payment system, there is a great chance that all transactions between the company and their customers will be discreet. Moreover, the company needs to show more concern for their employee’s welfare as a way of promoting their corporate culture and getting the best out of them. In addition, the company can capitalize on their strong brand to roll more products and services to reach to more and more