A Rhetorical Analysis On Wendy's

Looking through “@Wendys” Instagram page, I managed to select 3 of their images that best represent the peak of their methods of advertising. Pathos appears to be one of the focal points going along with the application of building a connection with the audience among the posts. Moreover, the uplifting and humorous tones used throughout the images send a message about their brand and how they like to carry themselves. By being “hip” or using terms that appeal to the modern youth, they just seem to have the perfect formula for advertising in today's society. While it is common for fast food chains to use humor as a way of advertisement, “Wendy’s” seems to be taking it a step further tailoring to a more socially motivated audience, the youth.

It seems that doing this aids the brands name in social media overall as it is now the main source of control, in this easily brainwashed society. Aside from that, if we take a closer look at the layout of one of the posts, analyzing deeper than just the image itself but from the caption to the comments they receive, it almost imitates the feed of your average teenager on social media. It is profound how “Wendy’s” is able to grab the attention of the new generation as well as and most importantly, be able to relate to them as they are able to open up a lot of opportunities for connections and building an audience through one of the most powerful tools in modern

It’s as if they are rapidly passing their competition and picking up on the “secret recipe” to convince the modern society. From their adaptation to the lifestyle of the modern youth to their ability to add a twist to the conventional humor route that the vast majority of fast food chains use, “Wendy’s” is doing a solid job setting themselves apart. For example, if we were to compare the strategies of the images chosen to another company, let’s take “McDonald’s” for instance. They seem to target a much wider variety of people because of the products they sell such as coffee, in which they tend to focus more on the older consumers. With that comes their cheesy humor, which is an obvious attempt at generalizing the humor of all generations of people and in result it might not be the most effective way to utilize it. While it is common for fast food chains to use cheesy pathos as a way of advertisement, Wendy’s seems to be taking it a step further tailoring to a more socially motivated audience, the