A Rhetoric Analysis Of Coca-Cola

When someone watches a movie or short film they can become too focused on the main picture. Within many different films there are small and yet very important visual rhetoric’s that many people miss. These small visual rhetoric’s enhance the overall meaning of the film. Within the Coca-Cola commercial there were many different visual rhetoric’s that caught my eye. However, the one with the greatest influence throughout the video was color. The color red is very significant in this short film; in that it represents the emotion of happiness

The color red plays a very big part in bringing the emotion of happiness to the audience. When the short film first begins a girl in a red dress sticks her head out from between a big red curtain. She is very upbeat and brings excitement to the audience right off the bat. Later on in the film she sings about the positivity that helping others has brought to her. Coca-Cola begins instantly with trying to associate red as a positive visual to the audience. If the girl would have

We are first introduced to the main character in the beginning of the film. He starts out singing an upbeat song about being happy and fixing the negatives in life. He then transitions to following other characters in the film, who are completing actions that are making them happy. Due to the fact that not only the main character, but also the side characters are happy. The color red, that each of those characters is wearing. Whether large or small, brings on a sense of happiness. The audience, due to the mix of the color red throughout all the characters, and the positivity shown by all of the characters. Now fully associates the color red with happiness. The red catches your eye instantly. So connecting the happiness of the characters with the color red is what the creator of this film wanted. In order to help their overall message, shown at the end of the