Comparing the Two Advertisements for Mastercard and Halifax One
The advertisements that I looked at were both broadcast on Sunday 13th
March 2005, on Sky One at the primetime of 8pm. The first
advertisement, which lasted for the duration of 30 seconds, was for
Mastercard and took the genre of a romantic comedy and the theme of
revenge. The second advertisement, which lasted the same duration,
was for Halifax One and took the genre of Bollywood and the theme of a
playboy lifestyle. The genres of the two ads were quite different,
but they both used similar advertising methods in order for their
advert to sell the product, both promoting credit card banking.
Advertisement 1 opened with a salacious shot of an attractive woman
trying on a dress in a changing room. The opening scene is prurient;
the woman will appeal to men in general. The implication of her
getting changed shows a stereotypical heterosexual appeal to men. The
scene of the woman in the changing room is carefully shot so we just
miss seeing her naked. The background lighting is low key; film noir
lighting is used, enabling the viewers to focus only on the woman
being shown through two curtains. We get the feeling we are looking
into an intimate view of her world. The start of the ad shows sex
appeal, a theme that continues throughout the advert. Lettering
appears in the top right hand corner saying: New dress £130
There is a voice over the theme music reading what the writing says.
The voice pauses in places for impact, is deep and resonant appealing
to women’s actions and behaviour. Non diagetic sound is being
cleverly used here.
To start off...
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...better than the Halifax
advert, and will be very successful in influencing their target
audience. The whole advert is very successful. Aimed at professional,
affluent, well-educated single women in their early 20’s, it gives an
independent and powerful message. The locations used are realistic,
as are the characters. Flattering lighting is used throughout and the
shots are carefully put together to give an all round well-directed
advertisement. Evidence to support my preference of ads would be the
wide variety in shots and camera angles throughout the advert making
it interesting to watch. The pace throughout is relaxed; the message
of the advert is clear from the acting of the characters. Overall, it
fully satisfies the criteria for a good advertisement, and
successfully promotes Mastercard credit card banking.
realistic. It is also a way to let the audience focus on the shape and
film as well as similar to 'Stand By Me' We simply used our own ideas
Donaldson, Sarah. Filmmakers on film: Oliver Parker. The Telegraph. 31 Aug 2002. Web. 14 Jan 2014.
ARABIAN NIGHTS enthralled me and the rest of the audience with its rich suspense, romance and humour. Well done Ravenswood Drama Department March 2014!!!
[Appeal to your audience. Leave a remark or meaningful quote that they can remember, bring your audience back to the introduction story, leave them with something to think about and move them – emotionally and physically!]
A few Newfoundlanders were shooting footage in these early years, but usually out of personal interest and with no intention of creating narrative films. Finished projects by local cameramen and editors began to appear after the second World War. They included The Golden Jubilee of Archbishop Roach (1947) by W.J. Ryan and The Land We Love (1955), a travelogue of the Avalon Peninsula by Len Earle.
They tell how much it will cost you to buy one thing and then another, overwhelming you with the cost of life. They then reveal to you the priceless moment that comes from all of this cost. Can you guess which advertisements I am talking about? That’s right, MasterCard commercials; The commercials titled: “Spending Quality Time with Your Family”, “Leaving Your Cash At Home”, “One Stadium Down, 29 To Go” from MasterCard’s “priceless” ad campaign, just reel you in with that priceless moment. Well you would never guess just how many tactics they use in one commercial just to suck you in. They use many little clever details in order to appeal to people and convince them that they want to use their company and not someone else’s. These MasterCard advertisements are targeted towards an American audience whether the audience be families or the youth of America. American values and interests, along with a variety of visuals, text, and subject matters are incorporated in order to do this. The ads also appeal to these audiences through emotion and logic. By using all of these different tools, MasterCard is able to create a commercial to convince a mass of people to use their company without thinking any further than the commercial that just flashed before their eyes.
Film Society of Lincoln Center , ND/NF Q&A: "Stories We Tell", Sarah Polley, online video, May 10 2013, viewed May 5 2014,
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
Out of those productions, I have done a New York City World Premier, tours, regional
Choose one production that you have seen and which you particularly enjoyed and discuss the aspects which made it so successful.
Through dance and movement, the storyline were expanded with the assistance of choreographer, Garth Fagan. A well-renowned choreographer...
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.