Enterprise Case Study

1071 Words3 Pages

Enterprise is an internationally known car rental, with more than “7,000 neighboring and airport locations throughout North America and Europe. Enterprise is the largest car rental brand in North America, well-known for its great rates, award-winning customer service and picking up local car rental customers at no extra cost” (About). Enterprise offers great leadership opportunities to its employees and helps them become entrepreneurs. They provide over 1 million job opportunities worldwide, this private company thrives its self in customer service because they thrive on being personable by creating relationships not just transactions Jack C. Taylor founded Enterprise in 1957, it’s said that he named his company after “the aircraft carrier …show more content…

This expansion did not come easy however, it took a lot of research before being able to adapt to the culture in that particular country and airport. Enterprise is utilizing the customer service strategy to globalize their corporation by creating the best experience and a very welcoming atmosphere as one would enter the country. Being that once the travelers land after they collect their luggage, the next task is finding means of …show more content…

The most difficult obstacle that Enterprise employees will come across is the language barrier. Being able to go over the rental contracts so customers of all languages be able to understand what they are signing and paying for. Just by a customer not being able to understand the contract could make them have a bad experience by making them feel very uncomfortable. Most customers can speak English internationally but most do not have the confidence to speak freely in English and would prefer to speak their own language. This can be eliminated by providing an optional Kiosk at all international airport so a customer may go over the rental contract in their own language and leisure. By going with this option, which ever car the customer chooses the Enterprise employee can provide the best customer service by retrieving the vehicle as fast as possible, making sure the vehicle is clean, and keeping a smile making the customer feel

Open Document