The Effects Of Advertising On Children 's Health Essay

The Effects Of Advertising On Children 's Health Essay

Length: 1251 words (3.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Advertising has been around for centuries and is constantly evolving to adapt to new mediums and to influence untapped audiences. But at what point does the role of advertising become too significant? It is too significant when advertisements are affecting children’s health and are reaching them through unethical means. They started with print, in newspapers and magazines, and progressed with the technological advancement of the television. Now advertisements are everywhere, they are included in television shows, movies and video games, as well as on the internet. As the technology advances, the advertisements become better at what they do. Currently, advertisements not only affect adults but can also be influential on the habits and health of children. Further regulations on marketing and advertising aimed at children needs to be established to protect children.
The primary focus of this controversy surrounds energy-dense nutrient-poor (EDNP) food and its targeted advertisement towards children. The marketing strategies employed by companies are created with selling to children in mind, often by nefarious means. K. P. Mehta, J. Coveney, P. Ward, and E. Handsley collectively wrote an article titled “Parents’ and Children’s Perceptions of the Ethics of Marketing Energy-Dense Nutrient-Poor Foods on the Internet: Implications for Policy to Restrict Children’s Exposure” that focuses on children and their parents reaction of marketing aimed towards children. This article provides information on the subject and uses outside studies as support. An article written by Rita-Maria Cain Reid entitled “Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach” for the America Business Law Journal in 2014 d...


... middle of paper ...


...nstitutions (like schools and government agencies) and environments (like super markets) combine to support and ensure the healthy food choices of children” (qtd. in Elliot 92). There is a sense of responsibility for all parties who can affect how children are influenced. When one group in that grid works against the common goal of bettering health conditions, it makes all other efforts less effective.
The concern for children’s health is a great one that encompasses many people, those who seek to work against the betterment of health for personal gain and greed need to be restricted. Policy makers need to create a system that protects children from advertising that could have an adverse effect on them both in the short and long term. Allowing companies to exploit children for reasons based on greed is almost as unethical as how they are exploiting them (1250).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Review of Research Literature: Health Effects of Advertisements on Children

- It is no secret that so many children in the United States watch too much television. Corporations are cashing in on this lucrative opportunity because television is the “primary medium used to advertise to children” (Desrochers & Holt, 2007, p. 198). Watching television means also watching advertisements and commercials. With children being such an easy group to make impressions on, it is no wonder that advertising geared towards children costs companies billions of dollars each year. Granted these advertisements are not limited to television, it still shows how lucrative advertising towards children can be....   [tags: Advertising]

Better Essays
2156 words (6.2 pages)

Advertising And Popular Culture : Advertising Essay

- In our modern society, it can be seen clearly that advertising is one of the popular tools and uses in day to day marketing strategies as well as being one of the tools of increasing consumption and economy. In this article, “Image – Based Culture: Advertising and Popular Culture,” Sul Jhally uncovers that using the commodity images system and using the visual images system have alluded by marketing strategy, which have negative effects on our life. He examines sources describing the marketing companies pay customers attention and are interested in the customer’s emotion more than selling their products....   [tags: Marketing, Advertising, Mass media]

Better Essays
1230 words (3.5 pages)

Essay about The Negative Effects of Advertising on Children

- What are some the implications media is having on the youth of today. Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe. How and why does advertisement influence the social, physical, cognitive, and moral development of young children. The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children....   [tags: media, advertising]

Better Essays
911 words (2.6 pages)

The Effects Of Mass Advertising On Children Essay

- =================These ethical concerns the authors describe become more significant in light of the findings of other researchers. After all, such effects of mass advertising to the young—particular when such advertisements are misleading—can lead to great backlash among the public against the fast food chains when, for instance, fast food has been tied to childhood obesity. “Childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood (Chou, Grossman and Rashad, 2008, 599).” Fast foods that are high in fats and sugars but which are low in other kinds of nutritional content can have detrimental health effects on the pop...   [tags: Nutrition, Advertising, Fast food]

Better Essays
1274 words (3.6 pages)

Essay on Advertising Targeted to Children

- It is an irrefutable thing more and more people today are spending money on brand name items and the multibillion dollar organizations are making more and more money every day because of advertisement. It seems as if everywhere you go there is some kind of advertisement present, whether if it’s on the side of a bus on a billboard or on the back of a milk carton. Promotion of items has been occurring since the birth of bartering, advertisement is an unavoidable thing especially in today’s modern society....   [tags: Advertising ]

Better Essays
1036 words (3 pages)

Essay about Advertising Aimed at Children

- Producing a 30 seconds commercial can cost more than filming a whole season of a television show today. Advertisers and marketers put in immense amount of work to create the most appealing advertisement to attract their viewers. Young audiences are a popular choice for advertisers to target because they are easy to persuade, as a result they can bring big profit to the companies. Children are exposed to on average 40,000 ads annually (Gunter, p2), and it has become a concerning problem for parents and experts....   [tags: Advertising ]

Better Essays
2333 words (6.7 pages)

The Negative Impact of Targeted Advertising on Adolescents and Children Essay

- At the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that “every consumer is exposed to hundreds or even thousands of advertisements every day”. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention....   [tags: Children, Adolescents, and Advertising]

Better Essays
2414 words (6.9 pages)

Effects Of Advertising On Alcohol On Children Essays

- Who would want their child to start drinking at a young age. Advertising for alcohol should be banned from television because of adolescents health. Experts have proof that adolescent who watch more television with alcohol in it, tend to be drinking at a young age and when they are older become alcoholics. Advertising alcohol will cause adolescent to damage their whole body. For example, alcohol can damage the brain by interfering with the brain’s communication pathways. Drinking alcohol can cause one to act differently than how they normally would....   [tags: Alcoholic beverage, Alcohol, Alcohol advertising]

Better Essays
2885 words (8.2 pages)

Essay Children Are A Sensitive Issue With Advertising

- Advertising to Children Children are a sensitive issue with advertising. It has long been recognised that children are a special issue and therefore has been a topic of discussion and debate for years. For instance, in 2013 a group of prominent authors and academics called for a ban on advertising to under 11s, which argued that adverts were creating “consumers” rather than “citizens”. This went on to an extent where it was even referred to as “kiddie crack” by Jonathan Kent a co-founder of the campaign “Leave our kids alone “....   [tags: Marketing, Coca-Cola, Advertising, Infomercial]

Better Essays
786 words (2.2 pages)

Essay on The Positive Influences of Advertising

- Food and drink, cars, alcohol, cigarettes — “the average American is exposed to some 500 ads daily” (Fowles 540). How do advertisers influence people to purchase products. According to Jib Fowles in “Advertising’s Fifteen Basic Appeals”, people are attracted to what they see, “many ads seem to be saying, ‘If you this need, then this product will help satisfy it’” (541). People convincingly buy products because they believe what the ad is illustrating. Laurence Behrens and Leonard J. Rosen’s portfolio consists of ads that demonstrate various motives (556-594)....   [tags: Advertising ]

Better Essays
1142 words (3.3 pages)