The primary focus of this controversy surrounds energy-dense nutrient-poor (EDNP) food and its targeted advertisement towards children. The marketing strategies employed by companies are created with selling to children in mind, often by nefarious means. K. P. Mehta, J. Coveney, P. Ward, and E. Handsley collectively wrote an article titled “Parents’ and Children’s Perceptions of the Ethics of Marketing Energy-Dense Nutrient-Poor Foods on the Internet: Implications for Policy to Restrict Children’s Exposure” that focuses on children and their parents reaction of marketing aimed towards children. This article provides information on the subject and uses outside studies as support. An article written by Rita-Maria Cain Reid entitled “Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach” for the America Business Law Journal in 2014 d...
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...nstitutions (like schools and government agencies) and environments (like super markets) combine to support and ensure the healthy food choices of children” (qtd. in Elliot 92). There is a sense of responsibility for all parties who can affect how children are influenced. When one group in that grid works against the common goal of bettering health conditions, it makes all other efforts less effective.
The concern for children’s health is a great one that encompasses many people, those who seek to work against the betterment of health for personal gain and greed need to be restricted. Policy makers need to create a system that protects children from advertising that could have an adverse effect on them both in the short and long term. Allowing companies to exploit children for reasons based on greed is almost as unethical as how they are exploiting them (1250).
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