Companies always operate in a certain environment; the formulation and implementation of business strategy are also restricted by the particular environmental factors. In other words, environment decides the enterprises’ strategy, decisions making, organizational structure and management styles. The environmental awareness has become the starting point of the environment analysis. In general, the corporate strategy has two environment factors to consider, internal and external environments. Furthermore, because the influence degrees are different, the outside environments divide into the macro environment and industry environment.
The productivity and operation of modern enterprises have been increasing impact from the external environment. The strategic management for the organization need has an overall and objectives analysis about the change of the external environment, based the research result to set up the organizational goals and strategy plans. The enterprise and its external operation conditions are in an interaction and interrelated relationship. The purpose of study on the peripheral environment is supporting a chance to the organizations to finger out the possible developing opportunity and potential threat, use them to be the conditions and limitations to develop the business strategy.
The Coca-Cola Company was established in 1892, headquartered located at Atlanta, United States Ochoa, is the world's leading owner and marketer of non-alcoholic beverage brands and the world’s largest manufacturer largest beverage company, which has a 48% global market share. Along with the world most valuable brand Coca-Cola, The Coca Cola Company own and market four of the...
... middle of paper ...
...mpany be influenced. Firstly, the changes in laws and regulations, such as the changes in accounting standards and taxation requirements, they will impact on the capital allocation and the accounting method. And then, the changes in non-alcoholic drink market, the competitive product and pricing pressures may take parts of share of sales from Coca Cola. Furthermore, the political conditions, especially in international markets, include civil unrest or government changes are also impact on the operation of Coca Cola in that market.
These changes of political and legal environments have general negative impact on Coca Cola Company’s running; however, they have a low incidence rate. The company need keep the attention on the changes of political and legal environments, forecast the threat, and make sure the corporation running in a long-standing environment.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Cola Wars Environmental Analysis 1. Introduction External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development.... [tags: carbonated drinks, nutrition, weight]
1372 words (3.9 pages)
- Steep Analysis The social issues in this contemporary world tend to cause adults to begin worrying about their health at around age 37. This shift in the views of the adult population has forced Coca-Cola to expand into the sport drink market by producing Powerade. Along the same line of thought there are many people that are diagnosed with diabetes. This causes them to need to stay away from sugary drinks such as Coca-Cola. They have faced this challenge by creating of Diet Version of their ever so popular soda.... [tags: Coca-Cola, Soft drink, The Coca-Cola Company]
1050 words (3 pages)
- Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience. And what did Coca-Cola use that drew so many people in.... [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]
1526 words (4.4 pages)
- revenue from the existing consumers by buying their products (Böhm, 2009). Supply Chain Development As we talked about earlier, Coca Cola is the biggest supply franchise in the world. Supply chain can boost the organization cost and operation. The business can have developments in these areas to improve their differentiation plan. Threats Raw Material Sourcing H2O is a raw material that is important in the making of Coca Cola products. The drawback of the business is the alleged use of pesticides or the large use of water.... [tags: Coca-Cola, The Coca-Cola Company, Thums Up]
838 words (2.4 pages)
- 1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States.... [tags: Coca Cola Case Study, SWOT Analysis]
2711 words (7.7 pages)
- Title: Essay of strategic management Introduction Coca-Cola is the world largest company in beverage. It is the most successful beverage company in the past 50 years for its’ strategic communication. Besides, it also indicate its mission documented to state holders in terms of using strategic management , but they should reshape a more detail about formal mission statement. Considering their statement of vision, they are in a shroud of secrecy, especially its website and falls by controlling the company’s future as the supports in case of company strategy, and the company should also be reformed in order to offer a detail tract for future and goals.... [tags: Coca-Cola, Soft drink, Strategic management]
827 words (2.4 pages)
- Case Analysis of Coca Cola 1. In the 1980s, under CEO Roberto Goizueta, Coca-Cola was a global brand with a growing presence in global-emerging markets like Europe, Russia, and South East Asia. It beat back its main rival Pepsi to be a leader in the carbonated beverage market with a 70% market share. During the 1990s however, under new CEO M. Douglas Ivester, the company’s market share started declining due to political (regulatory), economic, social (consumer), and technological (operations) challenges in the marketplace.... [tags: Business Analysis Coke Coca Cola]
1830 words (5.2 pages)
- Introduction Coca-Cola is the largest cold and soft drink company in the world and it exists in more than 200 countries. The company brand is also much more popular than other brands in the world because they went global in the entire world and everyone can find it almost everywhere. Moreover, in 1993 the company came back to India after the new government policy that required the company to show the formula in 1977, which made Coco-Cola stop working in India at that time (Banerjee, 2009). Coco-Cola came back because they knew that the Indian population is 1 billion people which is a huge market for soft drinks.... [tags: Soft drink, Coca-Cola, Caffeine]
975 words (2.8 pages)
- Legal and Political Environments The legal and political environments of global markets differ by country and often by region within a country. Global marketers must be aware of each environmental risk in global markets and develop contingency plans to overcome them. Legal Environment Clearly, the global legal environment is very dynamic and complex. It is the result of three forces: international law, U.S. domestic law, and legal requirements of host nations. According to Czinkota and Ronkainen, (2004), when a marketer conducts international marketing transactions with a country, it is very imperative that managers know and remain abreast of the policies and regulations of that country.... [tags: essays research papers]
456 words (1.3 pages)
- Comparison of Coca Cola and Pepsi Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful.... [tags: Coca Cola Pepsi Business Marketing Soft Drink]
3564 words (10.2 pages)