Cross-Cultural Communication

1183 Words3 Pages
bulb-icon

Recommended: What impact the cross-cultural communication

Introduction
For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.
Communication is such an important part of everyone’s daily life, not only in one’s personal life but also in organizations. Also now a day, we are becoming every year more and more global and working with different countries and cultures around the world. Henceforward, globalization is increasing, which makes communication a very important part of doing business internationally.
Every organization has their own way of communicating and doing business with others. They have their own strategies how to improve their business and making the communication more efficient. Marketing is also a part of communicating, but with the community/customers, and of course there are some differences in how it is done in each organization. Also it is not always that companies want to get attention and attract the same type of people, so it’s important for an organization to know their target markets. Also organizations must be very careful with the use of language, pictures, colors and symbols, because the message may be misunderstood or misinterpreted as something else.
The objectives of this paper is to provide a answer to the following questions:
• Do you think that there is a global market campaign that is the same around the world?
• How do you think would be a good way to avoid misinterpretations while advertising internationally?
• Mistake/problem. How would you as a Manager resolve these mistake/problem?

1.1 Definitions
Communication: the process of transferring meanings fr...

... middle of paper ...

...es that professionals use in their work – such as persuasion and association. Therefore, effective advertising creates six types of consumer responses. The following are: 1. Perceive (perception),
2. Understanding (cognitive),
3. Feel (affective/emotion),
4. Connect (association),
5. Believe (persuasion),
6. Act (behavior) (Wells, Burnett, & Moriarty, 2006).

Works Cited

Hofstede, G. H., & Hofstede, G. J. (2005). Cultures and organizations: Software of the mind. New York: McGraw-Hill
Luthans, F., & Doh, J. P. (2012). International management: Culture, strategy, and behavior. New York, NY: McGraw-Hill
Moran, R. T., Harris, P. R., & Moran, S. (2007). Managing cultural differences.
Routledge. Retrieved from Google Scholar
Wells, W., Burnett, J., & Moriarty, S. E. (2006). Advertising: Principles & practice.
Upper Saddle River, NJ: Pearson/Prentice Hall

Show More
Related

  • Heineken Case Study

    1418 Words  | 3 Pages

    Language and culture are problematic issues when it comes to international marketing. When a company enters the global markets it has to deal with many issues, which do not exist when it comes to the local market. Language is one of the problems and is always a challenge. Even though English is spoken around the world in most cases it cannot be used as a language for international campaign. Therefore the translation of the campaign into the foreign language is very important.

    Read More

  • Cultural Differences From Brazil To America

    897 Words  | 2 Pages

    Traveling to different countries can be very challenging, especially in business. Anyone who travels from Brazil to America will find it fascinating and sometimes confusing to live and communicate with each other because of the many cultural differences; however, it would not take a long time before they realize that there are many similes and differences between them. Although Brazilian culture is different from the Americans, it is exciting to learn how they act. The business world is something universal which needs both parties to come together and understand each other; in order to succeed any international transactions both countries needs to be able to communicate in the best way. For example, business communication,

    Read More

  • Culture Impact On Cross Culture Communication

    1028 Words  | 3 Pages

    As the world is changing at an incredible pace (Kotter & Cohen, 2002b), the way leaders approach change varies widely (Black & Gregersen, 2008). No organization is immune from the impact of globalization. Organizations must increasingly cope with diverse cross-cultural employees, customers, suppliers, competitors, and creditors. In its infancy, a business culture reflects the characteristics of the organization’s most dominant personality, the leader (Bohl, 2015). The leader’s vision of what the business culture should be is often a cultural paradigm in their heads, based on their experiences in the culture in which they have grown up in (Schein, 1983). Culture is an abstraction, yet the forces that are created in social

    Read More

  • The Cultural Challenges Of Doing Business Overseas

    998 Words  | 2 Pages

    A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2005). Doing business overseas has its challenges as well as it rewards.

    Read More

  • Integrated Marketing Communication

    2253 Words  | 5 Pages

    Marketing communication campaign that is globally integrated means creation of one marketing plan that fits for every country based on the similarities between the countries. In other words, a company does not have to create different marketing plan based on the dissimilarities between the countries rather creating one upon the similarities. The globally integrated marketing campaign is practical for an environment where internet results in global viewers. Furthermore, it is cost-effective where it reduces the marketing cost of a firm and can lead towards the improved marketing. In addition, the globally integrated marketing campaign will allow the ability of a firm for an expansion within the different markets and to test their market status (Lochead, A 2014).

    Read More

  • Intercultural Communication Stumbling Blocks By Laray Barna

    1189 Words  | 3 Pages

    Many people who go to visit or work in another country suffer some misunderstanding from the local people, because they have a different culture. Different culture will cause disparity points of view about almost everything. In the article, Intercultural Communication Stumbling Blocks by Laray M. Barna, there are five stumbling blocks mentioned that are seen in a cross-culture communication. These blocks are: language, nonverbal signs and symbols, preconceptions and stereotypes, the tendency to evaluate and high anxiety. Barna wants to use these stumbling blocks to show the common blockades between different cultures. I agree with what she thinks about the language, nonverbal signs and symbols, preconceptions and stereotypes, and the tendency

    Read More

  • Situation Analysis for Marks and Spencer in Holland

    2030 Words  | 5 Pages

    Wind, Y., Douglas, P., & Perlmutter, H. , 1973. Guidelines for Developing International Marketing Strategies, Journal of Marketing, Vol.37, pages 14-23.

    Read More

  • Analysis Of Japanese Business Communication Etiquette

    1104 Words  | 3 Pages

    In the 21st century, globalization has required the formation of cross-cultural communication, in which there are the numerous opportunities for humanity to exchange and communicate with people from other cultures in the world. Intercultural communication is the era trend and plays a crucial role in many aspects of life, especially in business communication. However, to avoid culture shock, people need to comprehend inhabitants’ the basic communication habits in an unfamiliar environment.

    Read More

  • What Is Intercultural Communication Essay

    1805 Words  | 4 Pages

    Intercultural communication has many definitions. In short intercultural communication looks at how people, from differing cultural backgrounds, endeavors to communicate. It draws on areas such as cultural anthropology and other areas of communication to build an academic framework. At its foundation is the desire to establish and understand how people from different cultures communicate with each other and help people improve this. Within the context of the global workplace, intercultural communication looks at how people communicate (verbally and non-verbally), manage, work together, approach deadlines, negotiate, meet, greet, build relationships and much more. Companies and individuals looking to do business within the global workplace often fail to address such areas before doing business abroad. This can and does lead to poor performance and lost deals. According to Turchina “Greater understanding of intercultural differences, etiquette, protocol and communication as well as more informed planning will certainly lead to a much higher probability of achieving business goals.” Cross cultural solutions to international business demands are increasingly being viewed as a valid and necessary method in enhancing communication and interaction in and between companies, between companies and customers and between colleagues. Cross cultural consultancies are involved in aiding companies to find solutions to the challenges cross cultural differences carry. Cross cultural consultancies therefore concentrate their efforts on interpersonal communication, intercultural communication today means getting a competitive edge. Whether someone is looking for a new supplier, giving a presentation, or negotiating a contract intercultural communication can, does and will play an important role. It impacts our ability to communicate effectively within a

    Read More

  • Negative Impacts Of Effective Communication

    1887 Words  | 4 Pages

    Communication is an essential tool used in most people’s daily lives. Humans are social creatures who need to reach out to others at home, work, church or school. Technological advancements in the twenty-first century changed the means of communication especially within the last few years. In the past, communication was either face to face, phone, or written letters. Nowadays, many use email, social media websites or instant messaging to socialize with others. The methods used to communicate in someone’s personal life are also useful in a business setting. Effective communication both written and verbal is the key to organizational success especially in a global market. Leaders and managers are charged with leading a company in solving

    Read More

  • Problems In Intercultural Communication

    1552 Words  | 4 Pages

    Humans have been communicating since four million years. On the other hand, the birth of culture is estimated to have taken place about 35,000 years ago. Today, both culture and communication have evolved considerably and have become interdependent of one another, to the point that communication is considered to be a product of culture. Thus, our own culture has a deep impact on our thoughts and behaviors. Since each culture has its distinct aspects, intercultural communication can be the cause of conflict and disorder. There are three main issues which are at the root of the problem of intercultural miscommunication : language as a barrier, cultural diversity and ethnocentrism. I will analyze these three notions in situations in which intercultural communication is frequent such as : the workplace, the classroom and vacation trips.

    Read More

  • Intercultural Communication Through The Internet

    1125 Words  | 3 Pages

    The rapid development and spread of electronic communication technologies is quickly making the world a smaller place. The economies of various nations become more merged through the globalization and people using these technologies increasingly find themselves interacting with a larger international audience. However, this audience has different expectations for how it evaluates and interprets information. For this reason, companies need to become aware of intercultural communication through the internet with its opportunities and advantages of global communication. Communication through the internet could cause miscommunication in international online interactions. For this reason, trainings should be used to provide strategies for avoiding these problems.

    Read More

  • Globalization Means Communication with Different Countries

    798 Words  | 2 Pages

    With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).

    Read More

  • Business trip

    2394 Words  | 5 Pages

    a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates

    Read More

  • Organizational Communication

    1180 Words  | 3 Pages

    Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less e...

    Read More

More about Cross-Cultural Communication

Open Document