Cross-Cultural Communication And Intercultural Communication

As it stands, companies find it hard to develop a metric that can be used to determine whether or not the strategies that they have put in place are working or not. However, communication adaptation theory provides a way forward by outlining a key communication aspect and human behavior during communication. The theory sustains that human beings are usually willing to change their approach to communication in order to adjust to the communication ability or approach of the party that they are trying to communicate with. This comes in naturally, at least with people that they are willing to communicate with. Communication discrimination and conflicts among members of different generations occur because they are unable to find a common ground between them on how to communicate or manage information flow.

I will give the reader insight on the skills; knowledge, and relationships needed for good leadership. I will also discuss leadership versus management; the differences between leadership and management; the pros and cons of good leadership; types of leadership; and lastly my own life experiences in relation to leadership and becoming a leader. I will be putting the reader in a position to gain the knowledge of what it takes to become a great leader as a manager in Corporate America today. Leadership Leadership is about having a vision. Having a vision provides empowerment, and most of all I believe it provides a useful change within a business or organization.

The following three concepts pertain to cross cultural awareness and the impact culture awareness has on a business: communication, ethics, and etiquette. Important Concepts Communication Communication is the key to an organizations success and has a significant attribute to culture. Communication is important to receive and send messages. It is the process of interacting and understanding others. Without the communication tool, a business could not successfully execute daily operations.

The heart of ethnocentrism is belief system of one’s own company, culture, or country. The term ethnocentrism has a set of principles, which are used to different people between different groups or culture on basis of superior-inferior, strong-weak, or trustworthy-untrustworthy. Ethnocentrism is embedded in numerous areas of communications among diverse set of people. Ethnocentrism decides the fate of company’s behavior while conducting business globally. According to trade and marketing experts, to standardize a product can be harmful as consumers from assorted cultures would not accept product that do not match their culture.

Project managers must be aware of other nationalities' social customs, religious beliefs and work practices (Gray, 2006). Being open and flexible to differences in team member's backgrounds is important to being effective when managing global teams. In some countries, bartering and even bribery is an expected part of the business process. The labor supply, skill level and education of other nationalities is not necessarily on par with our standards, some have higher standards, and some have lower standards (Gray, 2006). Even the idea of time as a resource in the United States is foreign to other nationalities.

Maybe, therefore the theme of internal РR becomes more actual. In any textbook about management it is said, that РR is a public relation, in our case public narrows to the employees of one company, and connection is transformed in relationships with a personnel. And this connection must be based on the missions of company. Although to us where nearer and more native than concept of sense, individuality, value. It is possible whatever to write in a mission, but it is important to understand, what "we" differ from other>>.

Interpersonal correspondence is the procedure of changing messages between individuals whose lives in the meantime affect each other in particular strategies with regards to social and social standards. This definition highlights the way that interpersonal correspondence incorporates two or additional people who are related to some degree and who manufacture a one of a kind security construct absolutely in light of the bigger social and social settings to which they have a place. So a brief change with a market representative who you don't understand wouldn't be viewed as interpersonal verbal trade, since you and the assistant aren't affecting each diverse in generous techniques. Plainly, if the agent has been a companion, relative, colleague, or sentimental partner, the verbal trade may fall into the interpersonal class. We have one of kind needs which may be met by means of our different connections.

It helped individuals to build great relationships when working together, especially when it comes to meeting deadlines. Additionally, good etiquette could be produced while working and this could be an advantage for every individual at work or anyone having to deal with communicating with people from different cultures. It also helped in developing a mutual understanding of the reason for being, needs and history of other cultures. Hofstede theory has aided us in learning about the national culture. By learning how other cultures overcome similar problems as the individual’s own, the quality of life of the individual could be improved and at the same time gaining greater understanding of the purpose of life.

Definition Cross-cultural commination important in today’s society because it’s what builds the company, technology and globally. Cross-cultural communication is the comparison of two or more cultural communities (Dainton & Zelley, 2015, p. 97). It’s an understanding how other people communicate around them from another country. It knowing the difference between business customs, beliefs, language difference, and nonverbal differences. By not understanding differences, communication can be difficult or create a barrier while conducting business.

Also it is not always that companies want to get attention and attract the same type of people, so it’s important for an organization to know their target markets. Also organizations must be very careful with the use of language, pictures, colors and symbols, because the message may be misunderstood or misinterpreted as something else. The objectives of this paper is to provide a answer to the following questions: • Do you think that there is a global market campaign that is the same around the world? • How do you think would be a good way to avoid misinterpretations while advertising internationally? • Mistake/problem.