Choosing the Right E-commerce Platform for your Online Store Choosing the right eCommerce platform for your online store isn't only vital to the appearance and message that you want to visually achieve, but it is also imperative to your sales. Think about your personal shopping experience. The first thing that you do when you click onto a website or take a step into a new store is take notice of the appearance of the brand, clothing and company. Whether subconsciously or not, your brain begins to process and judge the image that you are viewing which allows you to make the decision as to whether or not this is a place that you would like to continue your shopping with. Within seconds, you have instantly made a decision and judgement of the brand - all due to physical appearance. At first, it has nothing to do with the prices, quality of your items or the style of them. It has to do with the look of your brand and company, and this is exactly why choosing the right eCommerce platform is one of the most important decisions you will have to face. Vital Elements of a Proper eCommerce Platform Now that we know one of the main reasons as to why you must place importance on choosing the appropriate eCommerce platform for your online store, it is time to find out all the additional benefits that follow. Once you have engaged your customers with the physical appeal of your online store, you have to keep them there and the best way to do so is to ensure that their time invested on your website is pleasant, easy and informative. This is when your eCommerce platform should excel. A high quality online store is extremely user friendly and basically makes any website a dummy-free zone. Even the most non tech-savvy of people should be abl... ... middle of paper ... ...al appearance of your eCommerce platform is the initial grab. Then, you need to place importance on the substance within it because this is what will keep your customer coming again. However, your eCommerce platform should offer you with an abundance of customizable options because your brand deserves to stand out. Having every single online store with the same look is not going to work to your benefit, so do place importance on finding a platform that allows you to easily (yes, easily!) implement your own character and unique elements into the design and style of your online store. As long as you have excellent products, your online store should excel. It all starts with the proper eCommerce platform, though. Never overlook this element, and invest quality time in finding the right one for you. Shopify is highly recommended by both customers and merchants.
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story.
E-commerce is an emerging area that encompasses the process of indirectly or directly buying, selling, trading products and services electronically (Yasin, Mario, Czuchry, & Lisboa, 2010). As a result of market placement advancements in the realm of technology, there have been a growing number of organizations that have re-engineered the way in which they operate so as to maintain consistency with the emerging e-business model. The internet has been growing at an unprecedented rate, and as such, the facets of the way organizations perform e-commerce has been changing to meet economic demands. One of the most important factors for an organization is to understand what contributes to effective e-commerce as this provides them a competitive edge. According to a study conducted by eMarketer Inc, the internet has become a dynamic virtual medium for buying and selling services and products and sales have been approximately 32.4 billion in both the public and private sectors in 2005 (eMARKTER INC, 2006). This paper will briefly explore the importance of Canadian e-commerce by closely examining the key trends.
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
“The retail landscape has shifted toward e-commerce, but there are opportunities for department stores to capitalize
Technology plays a big part of the e-retailing industry. It has many positive qualities that impact the industry. Technology simplifies the purchasing process. Since the industry is web based, it helps eliminate the nuisance of not having products when wanted by having the capabilities of placing orders 24/7 at any computer with web access. Technology will also standardize the purchasing process thus reducing processing costs associated with traditional processing.
Nordstrom retail stores have large hallways, and everything is presented in a very classy manner. The color scheme includes pale yellows, whites, and gold, to provide a more elegant appearance in the store in order to make the shopped feel special. The design is also seen through product organization. Compared to stores like Macy’s, which organize their products based on brand, Nordstrom organizes their products based on lifestyle. Because of this, it is easier for shoppers to find clothes similar to their style as opposed to by brand. In effect, shoppers will purchase more products. This also is a type of experiential retailing, where Nordstrom customers are able to experience the elements of their lifestyle within one section. More so, the product presentation will draw people’s eyes to products, even if they are not looking for it. This gives Nordstrom a competitive advantage in relation to other similar retail stores because it makes their store look more glamorous and high-end. While other stores may focus on value, Nordstrom utilizes the retail positioning strategy to make a customer feel more high-end and
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
Shopify’s ecommerce framework is very rich in terms of offering resources. While using Shopify’s ecommerce framework the user can easily select the modules to use and take full advantage. The existing enterprise systems offered by Shopify are own order management, customer relationship management, the Shopify source codes and API’s offered on the website. Shopify allows to build your online store without starting completely from scratch. It also offers 3rd party vendors Shopify.com as SAAS (Software as a service).
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
CREATE YOUR SHOPIFY STORE Shopify makes it easy to sell online: pick a template, add your products and launch your store. You can accept your first order in minutes. You don't need to be a top notch coder or designer. Shopify comes preloaded with templates and easy to adjust color changers making your store setup process fast and simple.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
... concept is inadequate. The concept according to majority of retailers is just dressing a window, or just an unnecessary expenditure. The competitors’ today have an astonishing retail design stock and will have to compete purely on master merchandising and the technological edge.
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &
In conclusion, E-commerce looks more promising in the future. With the evolution of the E-commerce application, every business should take advantage of it. I believe it is the new way of reaching out to a large clientele. In future physical business locations would become more of a showroom. This would simplifier customers way of shopping. Like any other project, E-commerce application needs to be managed probably to succeed and be able to compete in the future.