Essay On Visual Merchandising

Merchandisers caught a whiff of visual strategy so that they came up with the idea to create a innovative and beautiful space which can show the new merchandises to convey the brand messages as well as to grab the attention of passers-by. Greg (2004) points out that window display is the first impression which can clearly communicate the brand identity to their potential customers. Morgan (2011) also states the purpose of window display is to help supporting the brand image and entice the customers inside to see the rest of assorted products. The window display of Zara always gives the impression of “plain but chic” to their target customers. One customer who looked at the window and then shopped in Zara said: “The window displays are telling you that you deserve one Zara coat.” This essay will focus on the relation between the brand identity and window displays of Zara which has a typical successful brand image through its window display.

Retailers want stores to be a magnet for consumers which support them to discover the actual product they are willing to purchase and to inspire them to make careful, unintentional and impulse purchase or at last offer them with pleasant shopping experiences. If this visual merchandising have not preferred outcome on customers the problem arises whether it is profitable to spend time and money for retailers on this Marketing Medium. Visual Merchandising is important because it Increases Brand Awareness, Improves Brand Presence in Stores, and in the end. Most of the time it increases brand Image in Consumer minds and overall impact in companies

Logo Design Slide 1: Custom-built logo design Set distinctive brand identity with eye-striking logo designs customized impeccably. Our intricate logos are tailored to perfection & made to reflect the business ideas, objectives, & credibility. Slide 2: Some Distinguished Logo Design Projects Make your brand shine in the marketplace with effective & creative logo designs. The responsive & appealing logos symbolize the brand and represent it on the wider platforms. A tailor-made logo acts as a prime icon to promote the business among the customers.

That means the store will need to focus on a certain theme for all their products and to show their originality. Focusing on one central theme can help sell more variation of products while still drawing attention to them. When walking inside the store, products will complement the customer ... ... middle of paper ... ... consumer does not have a choice to pick. It also give mixed messages if company is trying to build brand trust. Reshuffling the sales floor from time to time will keep the store “fresh”.

This complete experience would include products that can offer value for money on the one hand and attractive entertainment on the other hand. • Through mutual discussions, collaborative strategy is defined and areas of core competence are identified. Each one seeks to improve and perfect the specific area of Competence. For e.g. Mall Developer could take up the responsibility of organizing promotions, while the retailer plans the merchandise according to the promotions requirements.

Visual Merchandising is one technique which is creating competitive edge among the retailers. According to the Dmitry Galun (2012) & Gianfranco Giacoma-Caire (2011) Visual merchandising is an activity of promoting the sale of goods, especially by their presentation in the retail outlets. In the beginning of twenty-first century visual merchandising is forming as a science. Nowadays, Visual Merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales. It involves everything the customers see both exterior as well as interior, that creates positive image of a business and results in attention, interest, desire and action (AIDA) on the part of the customer Bastowshoop et al., (1991), p.1.

It was discovered that creating a change atmosphere is very expensive especially for chain stores. As they have uniformity in their designs for all retail outlets so it is very difficult for retailer to differentiate or competes with up coming rivals. According to scholar, “Spatial layout” of the physical surroundings is more important and he defines this term as Spatial layout refers to the ways in which equipment, tools, and furniture are arranged, the dimension and form of those objects, and the spatial associations between them. According to him, it is reasonable to say that spatial layout and functionality of the environment are highly significant to consumers in shopping environments. Similarly, if the tasks are very complex than the efficiency of layout and functionality will be more vital than when the tasks are easy (Bitner, 1992).

(Soni, 2015) “With the power and success that the company is able to harbor its fellow companies like Kroger, K-mart, and Target don 't even stand a chance. This places Walmart in the driver seat in their market and places direct pressure on their weaker competitors. The success of Walmart eventually will be so overbearing that it will start to push other competitors completely out of business. Key Competitors It has strategic pricing through programs like the Savings Catcher, Save Even More, Ad Match, and price rollbacks. (Soni, 2015) “With the power and success that the company is able to harbor its fellow companies like Kroger, K-mart, and Target don 't even stand a chance.

8. Increase profitability Satisfying consumers needs and wants plus the increase in demand equals to an increase of profitability. Edgars aim to create a store with a healthy environment where the workers are motivated to contribute their best to service, and also to abide to certain long term respectful supplier relationships. This guarantees overall success. Mission statement

IKEA conceptualizes and assembles goods and products that are designed to be practical, while at the same time possess tasteful designs and accessible at a low cost (IKEA, 2016). IKEA markets itself as a store established for the people, such that they are open to being the people 's companions for an improved life. The positioning testimony of IKEA opens up a partnership with its customers is to arrive at the desired effects perceived by their clients and by the store performing their part in the development. This permits the company to serve the large middle and low income earning groups as they are able to secure furniture affordably. This marketing strategy is called, “merchandise”, the product range and the prices of the products (Waller, 2014).