Summary Of The Cherry Lady Tlc

The company was started by Alicia Gans. Alicia with six years of experience started The Cherry Lady LLC. The Cherry Lady (TLC) was started in October 2004 to commercially produce her distinctive chocolate. TLC had been a cottage operation, specializing in producing premium quality, hand-made chocolate confections. TLC has grown exponentially over the years. They would be requiring over 100 pounds, until recently receiving 5,000 and 10,000 pound orders. This company became a preferred vendor of Epicurean Selections. With the help of Epicurean Selection, Alicia’s business was able to drastically grow and become one of the most successful chocolate companies in the industry. The chocolate industry was valued at $74.1 billion in 2006. At one

She wanted to target the northern part of Michigan’s Lower Peninsula. She managed to get the approval of CMI for a list of retail shop to sell her chocolates. However, she got bad reviews from the packaging. She wanted TCL to be known as a company that produces premium quality chocolate confections. In order to have the type of integrity, she needed professional packaging. In this case, Alicia have the ability to manage strategic change. With her ability to break down the industry and know what to do to improve on her quality of her product. She was able to recognize that TCL was too small to economically source its own bean and produce its own chocolate. However, with this she was able to develop a well-developed corporate strategy by first creating the ideal package that the consumers would

With her knowing how to market a product, she competitively priced her merchandise that led to the success of expanding her business. Alicia promoted and advertised her product well enough that consumers were thoroughly advised of its components without needing additional information from sales personnel. Alicia manufactured her tart cherry caramels by hand. She purchased all the raw materials that were used to make the product as cheap as possible. Although September-December was TCL’s seasonal peak, Alicia was not concerned about seasonal sale peaks around certain holidays such as Valentine’s Day and Halloween. She wanted her product to do well I sales year