The Cherry Lady ( Tlc ) Essay

The Cherry Lady ( Tlc ) Essay

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The company was started by Alicia Gans. Alicia with six years of experience started The Cherry Lady LLC. The Cherry Lady (TLC) was started in October 2004 to commercially produce her distinctive chocolate. TLC had been a cottage operation, specializing in producing premium quality, hand-made chocolate confections. TLC has grown exponentially over the years. They would be requiring over 100 pounds, until recently receiving 5,000 and 10,000 pound orders. This company became a preferred vendor of Epicurean Selections. With the help of Epicurean Selection, Alicia’s business was able to drastically grow and become one of the most successful chocolate companies in the industry.
The chocolate industry was valued at $74.1 billion in 2006. At one point chocolate was the most consumed food product worldwide. In 2006, the U.S. was the top producer of chocolate with approximately 3.5 billion pounds of chocolate. Chocolate is derived from processing mature beans from cocoa tree. Not only is chocolate taste acquiring, but is also proven to be a healthy food source. This is why chocolate was the most consumed product during this time. Chocolate consumption tends to be seasonal. However, the chocolate market can be divided into general segment: mas-market products and high quality, premium chocolate confections. The Cherry Lady Company offered this segments.

Though the company’s history was evident that it was a successful business, it is very important to evaluate the strengths and weakness of company as the emerged historically. Here, there need to be an evaluation of the company’s potential internal strengths and weakness. This company was weak because of its narrow products lines. Alicia was handling all aspects of business including manu...


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... of the year, Alicia wanted to maintain sales at a reasonable level, so she concentrated her products towards industries that will complement the merchandise. In Alicia’s efforts to expand and sell to the government, she ran into some issues with the federal government regulations. She was vigilant in obtaining information that would be crucial in expanding the business.
Alicia was faced with the decision to expand her business by responding to Epicurean Selections offer. She knew what she need to help the company grow, so she make a decision that would ultimately allowing the company to reach its full potential. Alicia was smart in her decision-making, which untimely lead to the success of the company. Her ability to accept negative feedback and improve on it was the key factor in making the company one of the best competitive chocolate company in the industry.

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