Digital Marketing Strategy: The Pinterest Campaign

Gardiners’ “walk before you run” approach was an incredibly safe move in the industry of online sales. The benefit to this type of approach is that the employees are always aware of what is in stock and the availability to their customers. With this approach, there should never be an offering of an item that is non-existent in their catalog. There can unfortunately be a great potential risk if there are delayed updates to the Gardiners’ online system. A customer willing to pay top dollar for an expensive item they see online may be fooled to find out the item has already been sold. As a result, the customer may go seek service elsewhere where they can find the immediate satisfaction they are searching for. The Pinterest campaign using social

The online sales industry has skyrocketed and other companies are strongly competing. For example, I might try on a shirt at Dillard’s and really want it, but I know that Nordstrom carries the same brand and they have an online coupon for 20% off. As a result, I would try on the shirt and find the appropriate size, put it back on the shelf, go home and use my 20% off coupon to get the shirt cheaper. Digital Marketing Specialist Jhelen Ramirez stated that “Online shopping allows you to shop from any vendor, at anytime, anywhere in the world. Virtual window shopping enables all users to shop at their leisure and across multiple marketplaces (Ramirez, 2015).” This ability to first touch the item you are interested in purchasing and then be able to shop across multiple marketplaces allows the individual to feel like they are getting the “best bang for their

Instead, customers may find themselves reading previous customer reviews and basing their opinion off of those opinions. They get to avoid the pushy sales representative and they don’t even have to get out of their pajamas to buy a new television. Some people drive little, compact cars so bringing home a new 60” television creates a new ordeal by having to ask to borrow a friend’s larger vehicle or having to pay for the store to deliver it to the house. Online companies often offer free shipping if for example you purchase an item over $100 or they provide a coupon code for free shipping for the month of June. In addition, the president, Jonathan Johnson, of the well profitable company Overstock stated that "If you can touch and feel, it 's easier to buy. In general, though, I think people are getting much more comfortable not touching and buying (Samuelson,