Cadbury Main Influences and Competitors

Cadbury's external influences

Introduction

Every business wants to achieve its aims and objectives to make a profit. They do this by organizing what it can influence internally E.G, employees, resources, quality etc...However there are external influences that they cannot control and can affect sales and profit.

Today Cadbury has to concentrate on their external influences, so they are prepared for the next step, these are things like transport, healthy eating, inflation, G M products prices of raw materials, and the weather. All of these external influences affect Cadburys overall prices of their products and can therefore affect sales.

Main competitors of

In Europe, the main competitors are Thornton’s, Lindt, Lindor, Master food (mars), and other international competitors are Nestle, Hershey.

Below is a table showing the percentage of the confectionary market Cadbury and its competitors own

Mars UK is one of the world's major providers of delicious high quality snacks and confectionery

NESTLÉ UK LTD

Nestlé UK is an important component of this international company.

The story started in 1868, when Henri Nestlé set up a sales office in London. In 1901, Nestlé opened its first UK factory, and in 1905 merged with the Anglo-Swiss Condensed Milk Company.

Over the years Nestlé has acquired other names almost as famous as its own - notably Rowntree's - as well as gaining a reputation for innovation.

In 1913 chocolate production began at Hayes, including the launch of the famous brand of white chocolate Milky Bar in 1937

HISTORY OF NESTLÉ UK AND IRELAND

From the outset, Nestlé was an international company, assuming the multicultural traditions of its parent country. Almost its first ...

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Healthy eating can affect Cadburys as chocolate is not considered a “healthy” food product. Moreover there is a new campaign against children eating unhealthy snacks and treats, with the new “5 a day” fruit and veg campaign children are encouraged to ditch chocolate and have 5 portions of fruit and veg per day to stay fit and healthy. Cadbury must increase their advertisement showings on television which costs money, they must also increase sales to shops with special offers and competitions to entice consumers and overall, increase sales. Moreover they advertise heavily their dairy milk bar as it is made out of fresh milk and comes from free range cows in local farms around the factory location. This will catch the eye of mothers as they want their kids to be having a better quality chocolate if they are having a treat and the fresh milk from local farms .