Athens Farmers’ Market is a physical retail market focusing on food by farmers in local area of Athens. This market is a year-round market that opens from 9 am to 12 pm on Saturday, also Wednesday and Thursday on a monthly based. AFM (Athens Farmers’ Market) provides various local and agricultural products (mostly food) including vegetables, fruits, bread and flowers, etc. One of the main features of this market is the local products provided. Thus, this report will focus on the marketing (promotion) of local foods in AFM and discuss the influences of AFM in economy, environment within the range of local area, and try to provide a comprehensive analysis to AFM. Benefits and promotion: Product marketing for AFM is the process of promoting and …show more content…
Also, based on Parker (2008), no actual evidence indicates that local foods are better in a research by the University of North Carolina. Especially in the case the AFM doesn’t clearly define its products between organic or conventional food, neither on its website or documents provided. Therefore, AFM may need to change its promotion strategy on tits descriptions of products. Influence of AFM: There are various influences by AFM to local communities. Besides from the food support, economic aspects and environmental aspects may apply to AFM’s influences. Also, benefits and drawbacks can be discussed about the influences of AFM. ● When talk about AFM, one of the most obvious influenced are supports to local farmers. In another word, the vendors of AFM. In the operation of AFM, local farmers apply and pay fee to become a member, also called as vendor, which gives them the approval to trade in the venue of AFM. In these circumstances, local farmers, especially small-scale farmers that do not share economics of scale, can find an organized place with less competitions to sold their products. Then the consumptions happen within the communities of Athens to avoid capitals going outside of the town, usually refers to shopping at Walmart and Kroger based on Kip. Cash flowing within the community not only helps local farmers but also support local businesses which local farmers can consume more if they have more sales, which may lead to local economy
To create a sound piece of writing it is imperative to develop skills that make the piece both enjoyable and understandable to the reader. By doing so we become academic writers who acknowledge the importance of careful and concise writing. The piece of writing that I found best exemplifies an academic piece in its use of Craft tips is “The Supermarket: Prime Real Estate”, by Nestle. I believe this because of its meta-commentary, outstanding framework while quoting, and use of transitional phrases. This particular essay pulls together ideas about a modest subject, the grocery store and its’ setup, in a way that is intriguing to the reader by the expansion of simple ideas,
Although local food may be considered “healthier” it does not solve all of our food problems due to lack in quantity, economic depression, and time. People need to remember all of these factors when thinking of todays thriving country.
Farmer markets have always been around and a strong reason to believe that they will still be around long after our time. There are several reasons why this age old tradition still exitst today and revolves around a very common question, “What does a buyer find important when they are about to buy food to be consumed, or how the produce is grown/manufactured, processed, marketed, and distributed. Supporting farmer markets and ensuring fair trade among the dealer and the seller can help promote healthier lives while building stronger communities. There are several reasons to support a community’s farmer market event because buying true locally grown food can allows the buyer to have options to food that is picked fresh and tastes better than what is sold in the supermarkets. Another benefit to farmers markets is that the food is sustainable, flavorful, supports local farms, and also in some areas, part of the proceeds goes to the unfortunate within that community. With the addition of the food generally being more flavorful, locally grown food is adapted to the climate in which it was grown, and can remain fresh longer than that of an imported produce grown in a different climate. Final...
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
Organic has long since been a highly accredited term for food. To be organic is to be pure, natural, and above the dirty industrial system that food production has become. This definition however has become tainted. The truth is that organic foods are anything but healthier. In Michael Pollan’s research book The Omnivore’s Dilemma the validity of organic foods are discredited. Pollan argues about organic food, as it is misleading consumers.
Farmers market produces are known for their fresh and high quality as well as their prices.
Of all the analyzed factors, the problem in the industry is availability of cheap and plenty non-organic foods. While organic foods emphasize on health, it does not provide alternative of cheap foods. Majority of the population, perhaps due to the information they have at hand, consumers prefer buying depending on economies of scale rather than observing their health. For example, a large family will prefer large amount of food, which are cheaper as compared to the same amount of organic food but at double or triple price. Therefore, even competitors of WFM face the same problem of alternative non organic food in the market that come cheap and
Organic foods have become more and more popular over the years, and consumers may or may not be knowledgeable when shopping for organic and/or conventional foods. This report will help define the difference between organic and conventional foods and farming, including the health benefits and risks. The demand for organic foods will also be discussed briefly. The purpose of this research is to describe and identify the advantages and issues that are involved with organic and inorganic foods.
“Sustainable agriculture involves food production methods that are healthy, do not harm the environment, respect workers, are humane to animals, provide fair wages to farmers, and support farming communities” (Table, 2009). Local farming methods do not always use sustainable methods. Researching about the methods local farmers use is important in the decision to buy locally.
A. A. The “What's So Great About Organic Food?” Time. 176.9 (2010): 30-40. Online.
With the world’s population continuing to increase, the demand for food is higher than ever. This increase in food demand also calls for more efficient ways of growing and providing the food. Two methods that are very controversial are the organic and conventional method. While many people support the organic method because of its known benefits, others feel that it is an over inflated industry that cheats consumers out of their money. But recently many studies have disproved those critics. These studies prove that Organic food is a better choice than conventional because it is better for the environment, avoids the use of chemicals, and is generally more beneficial.
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.
In agricultural markets, farmers sell homogenous products. There are a large number of sellers and buyers, since crops are essential foodstuffs. Farmers and buyers are
As we stroll the aisles of our local supermarkets we see all kinds of food products, but does it ever occur to you how fresh or natural these products maybe. Organic farming prohibits any use of artificial chemicals, growth hormones, or antibiotics in the production of its crops and livestock. Organic farming has existed for centuries, but after the industrial revolution factory farming was arising. Organic farming does not allow the use of any pesticides in its crops or livestock production, but also helps sustain a good economic flow in rural communities. Although there are many benefits of organic farming, there is a lack of credibility some farmers provide within the distribution of their products and some argue that there’s no difference
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.