Balanced Score

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Balanced Score

Introduction

In this paper I will discuss and explains the critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.

Vision

Our vision is to build a well run and respected company that creates a nationwide fashion while providing handbags and accessories with cartoon characters and scriptures from the bible. Vision defines where the organization wants to be in the future. It reflects the optimistic view of the organization's future. A Vision statement: outlines what a company wants to be. It concentrates on future; a source of inspiration; it provides clear decision-making criteria. Mission defines where the organization is going now, describing why this organization exists (Anonymous, 2008). A Mission statement: tells you what the company is now. It concentrates on present; it defines the customer’s critical processes and it informs you about the desired level of performance. Many people mistake vision statement for mission statement. The Vision describes a future identity and the Mission describes why it will be achieved. A Vision statement defines the purpose or broader goal for being in existence or in the business. It serves as an ongoing guide without time frame. The vision can remain the same for decades if crafted well. Mission is more specific in terms of objective and future state. Mission is related to some form of achievement if successful.

Mission

Our mission is to provide is to provide inspirational and fun pocketbooks thought the use of cartoons characters and scripture from the bible. A mission statement can resemble a vision statement in a few companies, but that can be a grave mistake. It can confuse...

... middle of paper ...

...al-Mart who are now implementing the majority of their stores into the Super centers.

Trends

Trends is to create and constantly update an easy to view website that sells the pocketbooks and accessories and have brochures to show what people really want, without wasting time, money, on items in which the customers is uninterested.

Conclusions

In conclusions I discuss the critical thinking on how we can derived your objectives from

The vision, mission, values, and SWOTT analysis.

Reference

Anonymous, (2008). Workforce Planning and Strategic Direction. Retrieved November, 10 2008, from Minnesota Management & Budget Web site:

http://www.doer.state.mn.us/wfplanning/direction.htm

Anonymous, Strategic planning. Retrieved November 10, 2008, Web site: http://www.reference.com/browse/wiki/Strategic_planning

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