Apple's iPhone is a hit everywhere in the world — except for Japan. Apple’s iPhone has generally been a strong seller worldwide with more than 5 million units sold in the United States alone. The biggest mistake that Apple made when trying to sell its iPhone to the Japanese market was its failure to localize it. Apple completely ignored the needs and the wants of the Japanese public. In 2013, Apple has hit the #1 spot on the top global brand list beating out Coca-Cola. Apple’s had profits of 93 Billion dollars last year and is not going anywhere soon. Unfortunately everyone makes mistakes and Apple made a big one in Japan.
The Apple iPhone has been standardized all over the worked with the same types of hardware no matter where it’s sold. What Apple failed to realize is that the market for smart phones in Japan is much more competitive than the United States. Apple made the mistake of not trying to localize the product with its Japanese customers. The IPhone was rejected by the Japanese public in its original form and as a result ended up becoming a large failure for the company.
First and foremost Apple failed to do its research of the Japanese market. The market in Japan and China have never been very accepting of American smart phone brands like Motorola, and Nokia. Both of those company’s efforts were failures for their companies. Apple did not take this into consideration when it decided to launch its IPhone unaltered in Japan. One of the big draws of the new Apple IPhone was its 3G technology. This is a new type of new technology was a way for networks support services to provide information at a faster transfer rate. This was new and innovative to the Unites States consumers, but not the Japanese. 3G technologies offer...
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... sustainable way”(Bradsher, 2005). After much criticism from environmentalists all over the world Disney quickly decided to remove the plans of having Shark Fin’s soup on the menu.
In the cases that were reviewed both Apple and The Walt Disney Company failed to research the needs and preferences of each of its consumers. They both have large customer bases that were affected by the situations. When going into a foreign market its important to research the culture, religion, values and beliefs of the intended market. Both of these companies took the appropriate competitive and strategic steps to build their brands back up and are happily both back on top of their games.
Reference:
BRADSHER, K. (2005, June 25). Shark Soup Is Off the Menu at Hong Kong Disneyland . New York Times. Retrieved from http://www.nytimes.com/2005/06/25/business/media/25disney.html
The Great Shark debate – to cull or not to cull, has been at the forefront of the minds of conservationists, as well as the general population for many decades now. The opinions of everyone are divided, according to their personal experiences, and views on what is right and wrong for the environment.
Japan also gained more respect from other countries, that China did not have.
Shark fin soup is a very big part of the Chinese and the Chinese think it shouldn’t be interfered with. The reason Madison is trying to ban shark meat is because, she is trying to save and sustain the amount of sharks in the ocean. Unlike maybe chickens which we have plenty of and do not need to save, plus chickens are not dangerous to our health.
reported that 59% of its revenues were generated outside of the Americas region (Stastista, 2016). This factor alone increases the influence of the various government and legal factors that may be faced. Throughout the various countries that purchase Apple products, the company will be forced to contend with various trade, safety, and tax regulations as they sale and distribute their products. Various political unrest and government tensions may also affect Apple’s ability to continue its business with the same revenue stream. Additionally, Apple had chosen to outsource the manufacturing of its products to various foreign countries, any issues within these countries may delay their products reaching the market in a timely
According to WirelessWeek’s (2014), the Apple brand might possibly be dropping in popularity and losing its lack and luster. A new research was conducted by a firm and it was determined that Apple was one of the most vulnerable brands due to its poor performance and was no longer appealing to the younger demographics. Its competitor Samsung it currently the most popular brand but it seems only in continental Europe according to the WirelessWeek.
This is due to the Meiji Modernization that successfully transformed Japan “into a modern industrial and military power in the late 1800s.” The Japanese created an industrial economy that only paralleled to those of Western countries. Additionally, they transformed the improvised imperial government from the 1870s into a Western-style constitutional monarchy with a democratic parliament. From this point the Japanese wanted to prove themselves and their nationalist abilities to the rest of the world, and they did exactly that with their victory over the Chinese in 1895 and Russia in
Japan, at first, let the newcomers in and learned about them, and let them learn a little from them. However, they didn't have very good experiences, like as portrayed in document twelve, the Japanese thought of the Europeans as arrogant and full of themselves, and the Europeans, like Will Adams in document fourteen, didn't like what the Japanese did, in holding them there when they wanted to leave, and the way they treated the women as completely there just to serve and help the men, as was mentioned in document eleven. The Japanese, as in document fifteen, said that innovations had to be reported, and listed them right next to factional conspiracies, as if they were both equally bad, showing that the Japanese didn't want to advance technologically, and wanted to stick with tradition. The Europeans as we already know, where rapidly advancing technologically, because of their fierce rivals with each other, making Japan dislike them even more. The Europeans, who were trying to spread Christianity as well as become rich, thought that the Japanese would convert quickly, as Francis Xavier wrote in document thirteen, “They see clearly that their ancestral law is false and the law of God true, but they are deterred by fear of their prince from submitting to the...
Steve Jobs, who is mostly known for Apples success, has been constantly working on being the best company out there. They not only try to rule their industry, they also strive to be known as the most inventive company with the sharpest staff. In these economic times companies have been forced to stray away from their core purposes and their values. They have been put in positions where they are forced to make uncomfortable decisions. “After a long streak of success, Apple, whose stock is up twentyfold since 2002, and its leader, Steve Jobs, have collided with two forces stronger than they are. One is the cheap revolution. The other is the global economy. Together they forced Apple to cut prices 33% on its iPhone, which had been on the market for only ten weeks” (Karigaard, 2007). The iPhone which is one of the leading new inventions of the century is attributed for a mass majority of Apples revenue. Apple being forced to cut their prices after only being on the market for less than a quarter means that the overall business plan for the iPhone had to be revamped. The original price for the iPhone was set at $699, and many sold at that price but not what Apple expected. Apple was about six months late of releasing the iPhone. They released it just months before t...
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Back in the dynasty the Emperors would serve the dish to honor the guest, because they believed it had healing benefits from the concurring of a shark (Fairclough, Caty). Fin soup still occurs today even when not on special (Fairclough, Caty). In addition the shark fins for can sell for a pretty penny anywhere from $500 a pound or even $1,000 a kilogram (Fairclough, Caty). As a matter of fact, fishermen in Melbour, Segal would export $1300 pounds worth of shark fins a week. It was recorded that a single adult fin sells for $80 and a two-meter monster can sell for $300. Additionally, 1 out of every 100 sharks reported killed between 2000-2008 comes from these fisherman(Hinshaw, Drew). (commentary) about Its question that fisherman practice “unsustainable finning” because it does pay nice , but the amount of money gained by finning isn’t comparable to how much sharks are worth to our economy. The global value of shark finning is around $630 million but is declining, while shark tourism is worth $312 million and promises to be worth $780 million in 20 years ( source 8). Human activity of finning isn’t the only reason to the decline of Great White sharks, human protection is another
It is expected for such a company to feel obligated to deliver upon the American dream. The publicity of such comments does not only affect a company’s reputation but also financial performance. Apple have a role in ensuring that America as a nation grows, itself having been molded by the country’s economic muscle and enabling environment for business. The point in this is that, although the company is obliged to make better products, America is one of her best markets and it has an obligation to its market.
In addition, one weakness that can be concluded from the case study is Euro Disney’s ineffective marketing team when entering the European market. In fact, it is a failure of its marketing team to quickly react to the threatening environmental signals and especially predicting them before entering and positioning itself in the European market.
average Japanese person can¹t pay that much and will have to buy a Japanese made
The Japanese culture is based on its long rich history and change is not welcome, things are done the way they were hundreds of years ago. People also don’t tend to voice their opinions like we do here in the States. Anyone who speaks out usually isn’t given much attention and they fall back into their place and a majority of the population is fine with that. Everyone is fine with fitting in and personal opinion is not voiced out loud most of the time. There are multiple practices that are part of the Japanese culture that are not found in American culture. A few of these are bowing instead of handshake when you address someone, slurping or loud noises are viewed as polite and that you’re enjoying your food, and tipping is viewed as an insult. These practices are somewhat opposite in the American culture, we are much more different than some people tend to realize.
Apple smartphones like IPhone 6s, IPhone 6 plus S, IPhone 6 and IPhone 6 plus are the latest and the most popular smartphones. The price range for IPhones are $549 to $849 in the United States of America. There are big telecommunication companies like AT&T, Verizon, T-Mobile and Sprint offering very affordable contract price to customer and rapidly increases the users of Apple. It becomes very easy to buy Apple products in many countries. Samsung has more advantages than Apple in the European and Asian market. Because Samsung has wider price variant and most of the products are cheaper than Apples.