Apple: Continuing to Flourish in a Down Economy

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The recent economic crisis has the world is shambles. The real estate market has seen the lowest values and large amount of foreclosures. Wall Street has fallen apart and many people have lost their life savings. Throughout this great ordeal Apple Inc. has stayed afloat. They have been able to hit record numbers in sales, both domestically and internationally. Apple’s upper management has been inventive and has been proactively trying to make sure Apple continues to grow.

Steve Jobs, who is mostly known for Apples success, has been constantly working on being the best company out there. They not only try to rule their industry, they also strive to be known as the most inventive company with the sharpest staff. In these economic times companies have been forced to stray away from their core purposes and their values. They have been put in positions where they are forced to make uncomfortable decisions. “After a long streak of success, Apple, whose stock is up twentyfold since 2002, and its leader, Steve Jobs, have collided with two forces stronger than they are. One is the cheap revolution. The other is the global economy. Together they forced Apple to cut prices 33% on its iPhone, which had been on the market for only ten weeks” (Karigaard, 2007). The iPhone which is one of the leading new inventions of the century is attributed for a mass majority of Apples revenue. Apple being forced to cut their prices after only being on the market for less than a quarter means that the overall business plan for the iPhone had to be revamped. The original price for the iPhone was set at $699, and many sold at that price but not what Apple expected. Apple was about six months late of releasing the iPhone. They released it just months before t...

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... assume that he will not miss a beat. He has been learning in the shadows for years and while no two people are alike, who would change and mess up such a good thing.

References

"Form 10-K." U.S. Securities and Exchange Commission (Home Page). Web. 16 September 2011. .

"Form 8-K." U.S. Securities and Exchange Commission (Home Page). Web. 16 September 2011. .

Hamlin, C. (1994). TEAM BUILDING A GLOBAL TEAM AT APPLE COMPUTER. Employment Relations Today (Wiley), 21(1), 55-62. Retrieved from EBSCOhost.

Hesseldahl, A. (2008). Students Will Help Save Apple. BusinessWeek Online, 15. Retrieved from EBSCOhost.

Karlgaard, R. (2007, October 29). Why Apple Slashed iPhone Prices. Forbes. p. 33. Retrieved from EBSCOhost.

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