In 1922, Walter Lippmann suggested the very first idea of agenda-setting in his book “Public Opinion”, and Bernard Cohen (1963) said “The media may not tell us what to think, but they are stunning successful in telling us what to think about”. Those concepts assumed that with the limited ability and innate curiosity of human beings, most people rely on media institutions to gain information outside family, neighborhood and workplace. Thus the media organizations have the priority to choose which information is quality enough to be the most important, which is not, and the information emphasized by the media could salience transfer to the public.
To verify this concept, McCombs and Shaw conducted the first empirical research, which had been published in 1972, since then the basic agenda-setting theory has been established. After the first research published, they retested the reliability and validity of that research, and developed contingent conditions to enhance and limit this theory. Then many researchers became involved in this field, and the detail and extension of agenda-setting theory started. Weaver, Graber and McCombs and Eyal (1976) extended the idea of agendas into politics and election campaign domains. Since 1980s the map of agenda-setting has been becoming complex, continuously. Under the origin theory frame of agenda-setting, analysis of the salience of media agenda to public agenda, the process of agenda-setting, and the affect of three levels agenda-setting detailed this theory. Also, the idea of agenda-setting theory has been explored into several domains, which include political advertising, consequences and subsequent behavior of audience, and international marketplace and so forth. In addition, t...
... middle of paper ...
...tion. Vol. 43 Issue 2, p58. 10p.
Tan, Yue; Weaver, David H. (2010). Media bias, public opinion, and policy liberalism from 1956 to 2004: A second-level of agenda-setting study, Mass Communication & Society , Vol. 13 Issue 4, p412-434, 23p
Coleman, R.; Wu, H.D. (2010). Proposing emotion as a dimension of affective agenda setting: Separating affect into two components and comparing their second-level effects, Journalism and Mass Communication Quarterly, 87(2):315-327
Lei Guo; Hong Tien Vu; McCombs, Maxwell. (2012). An expanded perspective on agenda-setting effects, exploring the third level of agenda setting, Revista de Comunicación. Vol. 11, p51-68. 18p.
Zhang, Guoliang; Shao, Guosong; Bowman, Nicholas David.(2012). What is most important for my country is not important for me: Agenda-setting effects in China, Communication Research. Vol. 39 Issue 5, p662-678. 17p.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- When discussing mass media one tends to think of all forms of media, whether that means social media, or any type of media that is one-way communication or two-way communication. In theory however, mass media reaches large audiences, it refers to television, radio, printed publications and the internet, media that is only one-way. This is how and why it is an effective way to spread dominant ideology. It reaches the masses while at the same time not allowing them to be able to respond. It does not allow the consumer to respond to what the media has considered to be dominant ideology or in other words how everyone should believe society should function.... [tags: Mass media, Newspaper]
756 words (2.2 pages)
- The mass media have diverse functions in meeting the audiences ' needs of information. In the classical theory of functionalism, the media have several social functions. In 1948, Harold Lasswell revealed three main social functions of media: as a provider of information about events around the community; as explanation provider about the relationships amongst each part within the event; and as a transmission channel of the dominant culture including the common values that exist in the community.... [tags: Mass media, Journalism, Mainstream]
1086 words (3.1 pages)
- Media plays a crucial role in the dissemination of information from the power-elites to the masses in the United States. Americans today consume news information largely through the use of television, and to a lesser extent newspapers and radio. Those who control the information presented in these mediums enjoy a wealth of influence in relation to the political and social values of ordinary Americans. Elites within the industry accomplish their mission of political and social influence by utilizing the six political functions of mass media; news making, interpretation, socialization, persuasion, agenda setting and framing.... [tags: Media]
953 words (2.7 pages)
- Before beginning to speak about the complex interactions between the media and politics, we must understand what politics and the media are. Media is the sum total of all the different forms of mass communication such as television, radio, newspapers and the internet (Dictionary.com, 2016). Politics is the activity through which people make, maintain and amend the general regulations under which they exist. Politics has been viewed as the art of government or as ‘what concerns the state’; as the conduct and management of public affairs; as the result of conflict through debate and compromise; and as the production, distribution and utilization of resources in the course of social being (Dict... [tags: Newspaper, Mass media, Media influence, News media]
1856 words (5.3 pages)
- The media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture. Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating information, forming attitudes, and motivating behaviour. Technological advances are increasing the role of the media and its capacity to shape public opinion.... [tags: print, Johanes Gutemberg]
1381 words (3.9 pages)
- Media relations evolving media landscape (main Idea) Media relations encompasses all types of initiatives – including maintaining and updating media contacts, disseminating news releases, organizing press conferences, offering content and responding tome daiquiris primarily to seek favorable publicity by “systematically distributing information subsidies”. Information subsidy describes the generation of news content and pre-packaged information for the media. By performing some or most of the work that journalists seek, practitioners aim to further organizational objectives and promote organizational agendas and build corporate reputation.... [tags: Communication, Mass media, Public relations]
1239 words (3.5 pages)
- The world today is certifying an attention to the media and its mission, as we all experience the development of its means and the diversity of its methods, until it leads to the appearance of new channels of communication that knows no boundaries or barriers, so the appearance of cable TV, Internet, and satellite communications turned the world into what looks like a small village and enabled anyone to know what 's going on thousands of miles away from him as he sat in his closed room in front of the TV or computer screen.... [tags: Communication, Public relations, Media]
733 words (2.1 pages)
- In today’s society, more people use mass media sources such as Facebook, Twitter, (Internet users—21%) and major news corporations like Fox, CBS, and NBC, etc. (Television viewers—55%) for their information on politics and government (Saad). People have this information twenty-four hours a day, right at their fingertips. While these are quick and seemingly easy sources, they are not always the best choices because media companies are not always giving out information with the public’s best interest at heart.... [tags: Legal Bias, Democratic Dialogue]
1187 words (3.4 pages)
- Mass Media is a major part of the everyday lives of American citizens. Mass media provides the public the means for obtaining information, and knowledge about various aspects of life such as the economy, foreign affairs, weather, entertainment, crimes, and last but not least, politics. ”The media are key institutions in our society. They affect our culture, our buying habits, and our politics. They are affected in turn by changes in our beliefs, tastes, interests and behavior”(Biagi, 11). The media covers countless accounts of policies, politicians, debates, and speeches all relating to the presidency.... [tags: election, presidency, JFK, Nixon]
2732 words (7.8 pages)
- In a culture enthralled by the use of technology, it is important to note the ever-changing landscape of the media. Due to the pervasiveness of the media in today’s culture, it is vital to understand how media messages influences individuals. Media literacy is defined as the process of interacting with media content and critically analyzing it by considering its particular presentation, its underlying political or social messages, and the ownership and regulation issues that may affect what is presented and in what form (Pavlik 37).... [tags: culture, technology, media]
1212 words (3.5 pages)