The Importance Of Environmental Communication

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Communication is central to an entity’s involvement in environmental affairs. The field of environmental communication deals with this directly, aiming to educate, alert and solve environmental problems we face on Earth. Through strategic and developed communication practices environmental communicators analyze the language and symbols we use to define the natural world. Some of the major components of this sector include environmental news and media, public participation, environmental conflict, risk communication, “green” marketing and campaigning and conflict resolution. Scholars in the field address human responses to the natural world, while attempting to unveil the mask that covers and alters many environmental issues. Environmental communication…show more content…
Agenda setting in the media comes into play once again, influencing the viewers on which issues to think about daily. It is vital that environmental communication specialists work with journalists and reporters to frame environmental events in ways that are not biased; encouraging people to think on many levels. As this study conveys, those who not only watch one-sourced news, but also discuss political matters on their own terms with others are more sophisticated, and less likely to be persuaded by the media. Researchers in the field need to continue to conjure ways to keep the public focused on detrimental issues, while keeping them updated on several different mediated outlets, not just their news…show more content…
Gonzales’s, Hancocks and Pennebakers findings can be applied to the environmental communication field in numerous conditions. When looking into the types of media people consume, the people they surround themselves with it becomes obvious on what matters to them. The language that the media uses regarding environmental issues has a great effect on the viewers. Environmental communication specialists can use the LSM algorithms to figure out how people communicate about the environment, and which words provoke emotion. This can then help them one to determine beneficial words and phrases when communicating environmental issues to a group of
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