Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
Why Should You Embrace
In fact, videos can be shared on broadcast television, YouTube, street marketing and video boards, increasing the possibilities of reaching the target audience. The sharing of the videos results in more exposure of the brand message and generates an increased interest in the marketed brand. Indeed, video marketing is the simplest and most effective way of reaching lots of prospective clients and getting the marketing message heard, seen and felt. Besides, videos allow marketers to appeal to the emotional side of their clients, attach faces to their marketing messages, and establish more influential and useful connections with their
Scrupulously produced and properly shared videos will increase search engine ranking, open rates, conversions and click-through rates. According to a recent study by Forrester Research, a web page with video is fifty times more likely to appear on Page 1 of Google search results than a web page without video. Another study by Zappos reported that web pages with video convert 6-30% more clients than pages without video, while Vidyard reported over 100-percent increase in conversions for businesses that have incorporated video into their online marketing. Other recent studies have also indicated that around 57-percent of online consumers are more likely to buy a brand that they are considering purchasing after they have watched a video demonstration of the brand. And as the cost of creating videos continue to drop, both small and large businesses can use videos to set their marketing apart and gain the edge over their competitors.
How to Implement Effective Video Marketing
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
During the 2016 Super Bowl, companies paid approximately $5 million for a 30-second commercial, according to CBS (Ourand, 2015). With this type of investment, it is important for companies to strategically consider how to relay messages to consumers in a meaningful way. However, even a hefty investment will result in a very low increase of sales (Clow & Baack, 2016). Visual advertising results in better message delivery than other forms of advertising for larger companies with a creative mix of strategy, source, appeal, and execution shown in Table 1. The results of a creative mix promote customer loyalty, acquisition, and increased product exposure. Successful messaging assists in potential
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Cigarettes are bad. Since the scientific discovery of 1964 on health effects of smoking, no one can deny their link to cancer and other life-threatening disease anymore (Komaroff). More than six million people die due to smoking related diseases every year (Daube et al., 1001). Each one of these cancer sticks contain 400 toxins (Tarshis, 5). Before laws regulating cigarette advertising, companies knew exactly how to influence young adults. Many may recall Joe Camel which was a “cool” camel often seen wearing sunglasses in the 90s or doctors proclaiming Marlboros were better or even Santa Claus claiming he preferred Lucky Strike. Each brand has its personality. Marlboro was known for his Marlboro Man, a mysterious manly cowboy who is always armed with his hat and his cigarette. While Vogue was a feminine fashionable brand which were often flavored. It wasn’t uncommon to see marketing tactics such as putting collectors baseball cards inside the pack. Although laws every where in the world limit to which extend tobacco companies can market their products. Advertising that targeted
There is a small relationship between fast food and cigarettes where each one significantly causes long term problems. Similarly, eating fast food and smoking too much becomes dangerously unhealthy and both are addicting. However, the difference is fast food started off on good terms. It was intended as a helpful way to provide meals quick and ready, thus given its name (Aldridge 279). Fast food restaurants successfully expanded and became popular all over the world. Despite the worldwide success and popularity, it did gain negative views after weight problems began to rise. The food served from the fast food industry was never considered healthy and soon became the target for the blame on health problems, specifically obesity. Although fast
The increasing process of globalization, coupled with an organization seeking to satisfy the needs of consumers globally, contributes significantly in embracing technology in the marketing process. In addition the marketing strategies are inclined towards reaching not only the targeted segment, but also potential customer that can be captured based on the market forecast of the firm. Therefore, integrating various tools of communication as well as platform of reaching out to a wide range of audience has been embraced by corporate globally. Notably, effective communication is vital in the marketing process (Percy, 2008). On the other hand, reaching out to a wide range of customers or audience in the advertising process in significant important. From this perspective organization can utilize both effective communication and a contemporary platform to reach to a wide range of
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
For my “How to do” speech my goal was to share with the class an interesting and informative way to learn something new. Due to the speeches time limit, I knew I needed to be well prepared. I wanted to be less nervous before and during my speech. While presenting I was nervous, but I didn’t really have time for these feelings to sink in because I was focused on the information I wanted to share with the audience. I enjoyed presenting in the second group of speeches so I could see my peers different types of speaking style. The audience seemed alert and interested in my topic which made it a little bit easier for me to speak, because there weren’t any distractions in the room from people not paying attention. I think part of that was because
Since these videos are played automatically on Facebook & Insta, you need to be sure you are following a good video marketing strategy.
Every fall high school seniors around the globe are in a state of panic. Of course you are no stranger to this process, you have dealt with this stress firsthand. What process is being described you may ask? The process of applying to college. Each year seniors scramble to submit applications, transcripts, and letters of recommendations to the schools of their choice. These documents are essential for nearly all students who want to advance to an institution of higher learning, but for many the paper trail does not end there. Seniors interested in a career in art, well specifically in visual art, need one more thing to obtain that sparkling acceptance letter. That missing link is a portfolio.
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
Green is good. Political color-coding and branding as of late associates the adjective “green” with nature, with balance, and with a sense of regard toward Earth. Greenpeace, Green Party, Going Green. Owing in part to basic consumer awareness, shifting political winds, and ever-evolving market sensibilities, advertising has grown much greener in the past few decades. However, the idea of green advertising offers a striking contradiction. With the basic philosophy of advertising essentially dirty and “brown,” and with the tenets of pure capitalism fundamentally opposed to a truly ecological society (Corbett 237), the term “green advertising” offers little more than an oxymoron. Though research on marketing trends indicate a decline in pandering
Content marketing is the creation and sharing of valuable content (or media) that is relevant to your target audience in order to attract and keep customers. It could be anything from a blog post on your website to an infographic hanging in your waiting room; or anything from a video demonstrating a popular technique to a Pinterest board you maintain with useful photos/links/information for your clients. The key is that it needs to be valuable to your clients and relevant for their lives and your business’ expertise.
In this project, authors will focus on one of the main components of marketing, which is advertising. According to dictionary: “Advertising is the act or practice of calling public attention to one’s product, service, need, etc., especially
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...