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Market analysis piece
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Why did you choose Anago?
I started out trying to some online research. I found a website from a Google search of Franchises, filled out a form, and broker representing Anago called me. I did not want to buy a cleaning franchise I instructed him to look up some other than cleaning. I looked into a popcorn franchise and even handyman franchise. As I got more franchise information though the process, I started to hear more benefits of buying an Anago franchise. What sparked my interest was that I did not need to hire a ton of employees right away. I talked to other Anago franchise owners and they were great! They were very truthful; they shared the highs and lows and weren’t trying to make the Anago franchise opportunity any different than it was. The Cashmans stood out the most. Mark and Sue Cashman purchased Anago of Balitmore and were an awesome husband and wife team; very truthful. I was intrigued by her success and she was very warm and told me that could says to call anytime. The Anago model turned out to be right up my alley! I get to help people grow their business, I’m a teacher by trade and helping people is my specialty. I love teaching people how to own a successful business. I made the right decision
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I’ve always wanted to be a business owner. I was stay at home mom to three kids. I did home schooling and taught Sunday school. I owned a vending machine business but the vending machine business was not for me. I couldn’t help anyone. I’m use to business ownership. I’ve been a business owner from the age of 20 in college. I’ve owned a couple businesses and it’s completely natural to me. What do you love most about being an Anago Master Franchise
I implore you to think about this decision in great detail and time, even after I present my personal preference. Some buyers flourish as independent business owners, while others are more likely to be in the black as franchise owners. In reality, there are no easy answers to the independent business versus franchise dilemma. Instead, you will need to carefully evaluate the factors that differentiate the two approaches, talk with your family and other trusted advisers, and decide which one is right for you, for the bible says that you should trust in the Lord with all your heart, and do not lean on your own understanding. I will personally be recommending starting a franchised corporation, because I believe it fits your current level of knowledge and gives way to the best possibility of success for
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
Philip Lief Group and Lynie Arden. 220 Best Franchises to Buy: The Essential Sourcebook For Evaluating the Best Franchise Opportunities. New York, NY: Random House, 2000. Print.
Relying on our strong company legacy that is been in place since 1968, I believe that we can use that strategically to improve our overall marketing strategy and help achieve our overall goal of continued franchise expansion throughout the country. One of the most effective ways to capitalize on our company legacy and reputation is through product placement and advertising. I predict that our overall marketing strategy for developing products will be small at first. Any initial product placement will be on things like napkins, aprons and other apparel. You also investigate creating our own unique company logo. This will help to increase our brand recognition. Also, we can create our own website and have an interactive menu that allows our customers to order our products online and have them be ready for pickup at the restaurant location. After some initial trial and error, we can consider expanding our product line of items that have more prosper
Franchise owners do not have the freedom to make changes to their products and services based on their own personal interests or market requirements (Brockhouse, 1989). The parent company is the one instead with the mandate to make such decisions. Independent business owners, despite the high likelihood to have a higher investment cost to start and operate their business, have more control over decisions to invest and what time to do so. In Shania’s case, she has many willing investors and therefore as an independent business owner she has the power to decide whether to include them or not. She can also decide who to include and who not to include as she pleases. Franchises are associated with risks of negative publicity like for instance if one business under the franchise screw up the blame is put on the entire franchise, but for Shania as an independent business owner doesn’t have to worry about such possibilities. Freedom does bring happiness according to online surveys. The greatest reward of being an entrepreneur is the ability to control one’s destiny and the destiny of their business (Jenkins,
The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products' quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
My love for business is not something I was born with. It took over a decade of experience and exploration to discover my passion. This discovery began ten years ago when I accepted a position at The Pitney Bowes Corporation. My job was to make unsolicited phone calls to prospective businesses in order to sell our base model postage meter. All that was required was reading a script, word for word, to potential buyers. Yet, after a week of working at Pitney Bowes, I still didn't know important details about the meter, like what it looked like, and how it actually operated. My manager acted a bit surprised when I asked to see the meter, but she agreed, and I took a walk to an adjacent building where I saw first hand what I was selling. It looked completely different from what I had expected, but by viewing and touching it first hand, my ability to convey to people what I was offering improved dramatically. Once I viewed the device, I felt more confident to adlib on the sales pitch. In a couple of weeks reading my hybrid pitch led to a higher rate of sales. People were more apt to buy from someone who sounded like a person and less like a robot. My sales steadily improved and in my third month I was the number one sales person out of over 200 employees. Management implemented some of my changes in the selling process and as a result, overall sales of the entry model postage meter increased significantly.
Over the last eight years I have watched my Aunt and Grandfather start a completely new hospice. My aunt is the main boss of the business, my grandfather just put in money so that she was able to actually start the business. Over those last eight years she has had some of the roughest times in her life. Being a single mother is hard enough, but then to start a business from scratch made it much more difficult to not only raise a family by herself. My aunt has had many problems in the last eight years and her business is now getting to the point of choosing what she does. I see some teenagers saying they want to own a business when they get older, but they only think of the money they can earn, the people they can tell what to do, and the fact that they can work when they want to work and no one can tell them otherwise. My aunt has put in more work to her business in the last eight years than I have done homework assignments in my school career. When one owns a business, they must work constantly because there is always something that needs to be done. Whether there is a problem to sort out, bills to pay, or numbers and accounting paperwork to figure out, there is always something that they must do. I can remember staying the night at her house staying up late and playing video games while right down the hall she was in the office still working on paperwork at one and two in the morning.
I am gratified to reflect on my Entrepreneurial Potential Self-Assessment. I have always enjoyed learning the concepts of running and managing a business. Personally, what I enjoy generally is implying these concepts in real life situations. Seeing the ‘real life’ effects are stimulating to me. I always saw myself running a stable/well- establish business; however, I never saw myself running my own business. For my part, I find that I do not have all the characteristics an entrepreneur should have. Therefore, the results are not surprising, but assuring of what my strengths and weaknesses are.
Often times, I can’t help but wonder what my life would be like if I haven’t been exposed to the world of business; a wonderful career that changed my life completely. I have taken interest in business career because I love calculating numbers and interacting with people; But most importantly, my fascination in business came from my grandfather. He taught me many valuable tips on how to be a successful person, and most certainly how to run a business. He was not only a successful businessman, but also a respected individual. One of the businesses that he owned was a company called “Wu Long Tea Factory”. The main thing that they produce is tea of course, but they also have products such as cakes, candies, and all kinds of stuff. By being the production manager’s assistant of this company, I was able to experience everything that was going on in the factory. Even though that was the background I grew up in, my biggest fascination wasn’t in being a manager in a factory; it was the finance part that got me all excited. Often times I can even see myself sitting in my office and work on clients’ financial profiles and statements. I also took extra math classes and participated in many of the competitions in order to prepare myself to succeed in this particular field. Other things that I also did to get me well prepared are joining school activities, applying internships, and having jobs. I believe that all my hard work will pay off, when I see myself as a successful businessman.
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...
A franchise is simply investing money in a location or store, and then having the store become your own business after learning how to manage the entire business. You earn the majority of the profits, and you also don't have to worry about operations. You'll be taught by the company on how it run the entire business, and this is the reason why this is a huge and very easy way to become rich. Franchises require quite a hefty investment depending on the business you plan to buy. However, if the business is in high demand, there is profits to be made. Take for exMple the Cold Stone Creamery business. Countless people purchase one of their many franchises. The money is very good, the opportunities are endless, and the fact that there is no more need for advertising is what makes this more worth the investment in the long
Businesses trying to survive the current economic crisis need to pursue competitive advantages and empower them. Competitive advantage results from matching core competencies to the opportunities. The entrepreneur that I interviewed uses her experience, quality, consistency and overall learned what the customers really need and demand. Jane’s skills and experience enable her to respond faster to market changes. Jane has remarkable negotiation and sales skills that make her a most competitive in the market. There are also questions that you need to ask yourself to determine if you are ready to take the next step. Are you able to think of new ideas? Can you imagine new ways of solving problems? Entrepreneurs should think creatively. If you have ideas learn how take advantage of new opportunities. Be your own boss also means that you are responsible for making difficult decisions. The business world involves uncertainty. Do you avoid the uncertainty in life at all costs? If so, owning your own business is not the best option. Do you enjoy the thrill of taking risks? Then you are ready to enter the world of
When it comes to business, especially when it comes to starting one, I tend to think I know it all. Yet in reality, I don't really even know how to get started, enough to make a business efficient, or even get the doors open enough to make the first dollar. When I first think of working/operating a business, I think of no boss but myself, the rules are made by me and no one else, and that seems like a great plan in my eyes. As well as having all company profit coming directly to me, and I get to decide what happens with it. Although I know there is more to it than that, there is forming a budget, working with customers, knowing when to expand, and when to coast through. I also know that in the world of business, that if you aren't moving ahead, you are moving backwards.