MARKET ANALYSIS
Excalibur is faced with the exciting opportunity of being the first-mover in the restaurant sport bar market. The consistent popularity of female achievements, combined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta.
Market Segmentation
We see Excalibur as appealing to three major market segments. Fortunately, the long, late night hours of operation will help Excalibur lend itself to multiple segment appeal. Our market segmentation scheme allows some room for estimates and nonspecific definitions.
1. College Students--By creating an environment that is appealing to college students, we secure a natural progression between the student and the young professional. Through word of mouth, Excalibur expects an increase of five percent annually from this segment.
2. Tourists and Business Travelers--More and more business and travelers and tourists are finding themselves in Atlanta every year as is made evident by the increased demand and subsequent expansion of the local airport. We plan to reach these people through direct marketing to local hotel patrons. We anticipate a 20% annual growth rate in this segment. As our relationships grow with the local hotels, so too will the word of mouth recommendations from the hotel staff as well as the patronizing of our sports bar by their families and friends. Our future plan is to publish a simple website in order to create awareness to any traveler who wants to take an advanced look at the club before their visit.
3. Young Professionals--Due to our proximity to the downtown and midtown area, we must appeal to female adults. Whether it is a group of friends out to see a movie together or a woman who want to just go out and relax, these people need a place to eat/drink either before and/or after their movie. These customers will range in age from 27 to 40. Excalibur will appeal to this category by switching the tempo and entertainment to be more appealing to adults as it gets later into the evening. We also anticipate a 15% annual growth rate in tandem with the growth rate of Atlanta and through increased popularity.
The following chart and table outline the target market segments for Excalibur, and include annual growth projections.
Potential Customers Growth 2002 2003 2004 2005 CAGR
Young Professionals 15% 151,800 174,570 200,756 230,869 15.00%
College Students 5% 105,000 110,250 115,763 121,551 5.00%
Tourists/Business Travelers 20% 120,000 144,000 172,800 207,360 20.
The BC is located in Bethesda, near Washington and can be described as a high-class entertainment nightclub. The concept of the club is to offer food and beverages accompanied by blues and jazz music, which is played by artists from all over the US. According to the limited amount of seats, the guests are able to experience the artists’ performance in a sonorous and exclusive environment. The club is opened from Wednesdays to Fridays and has a different act on almost every of these days in order to offer something for every taste of music. Furthermore, BC offers the possibility to book the club for corporate events. This service has earned a lot of positive feedback trough known companies such as Morgan Stanley or the Bethesda Magazine (BC, Special Events Brochure). Concerning these observations, one can conclude that BC rather attracts classiness seeking guests, especially ones, who are not returning to often. This makes BC a special place, which vastly distinguishes itself from an ordinary pub. This distinction is further supported by the considerable prices for tickets, which vary between 10$ and 40$.
The persona of the short story includes a young boy that lies to his church about feeling god through his soul. Hughes feels that betrayal of his family and the church itself and is a very scared boy of the actions that might be waiting for him.
Langston Hughes was twelve when he was “saved.” He was at a revival at his Aunts church when he soon felted pressured to accept Jesus into his heart. He wanted to experience what everyone else was feeling but could not experience what others were. Soon he began thinking of what the other guy was feeling and began to become ashamed of himself, holding everything in for so long. Then Westley was sitting high on the thrown with Christ and Langston wanted that. Soon after Langston’s stood up to be saved, everyone started cheering and celebrating his salvation with him. Whenever he got home from the revival he cried alone in his room. His aunt thought he was crying because the Holy Spirit came into his life. Little did she know he was crying because he lied and said that he seen Jesus when he really didn’t (McMahan, Day, Funk, and Coleman 280).
A time comes in everybody's life where they need to be "saved." When this happens a spiritual bond is formed with in that individual. In Langston Hughes' essay, "Salvation," that bond is broken because Langston wasn't saved. It is because Langston turned to Jesus, and in his eyes Jesus wasn't there. This creating a conflict within himself and the members of the church, with the end result being Langston's faith being destroyed.
When reading the literature of Langston Hughes, I cant help but feeling energetically charged and inspired. Equality, freedom, empowerment, renaissance, justice and perseverance, are just a taste of the subject matter Hughes offers. He amplifies his voice and beliefs through his works which are firmly rooted in race pride and race feeling. Hughes committed himself both to writing and to writing mainly about African Americans. His early love for the “wonderful world of books” was sparked by loneliness and parental neglect. He would soon lose himself in the works of Walt Whitman, Paul Laurence, Carl Sandburg and other literary greats which would lead to enhancing his ever so growing style and grace of oeuvre. Such talent, character, and willpower could only come from one’s life experiences. Hughes had allot to owe to influences such as his grandmother and great uncle John Mercer Langston - a famous African American abolitionist. These influential individuals helped mold Hughes, and their affect shines brightly through his literary works of art.
I want to bring a multi-purpose Slamball facility to Atlanta’s everyday athletes. I would like to attract college students, weekend warriors, and everyday athletes. Once I have attracted these people to my facility I will begin leagues and televised games.
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
When an experience “fosters a sense of social connection…makes a memorable story…for years to come…links to your sense of who you are or want to be…[and] provides a unique opportunity, eluding easy comparison,” (Dunn and Norton, 2013, p. 20), it creates a memory that is cherished far more than a material good. The generation of a lasting impression offers a happiness that increases with time. Businesses, such as restaurants and tourism industries, apply this concept by advertising the experience their company delivers. For example, a restaurant must create a market to entice people into choosing it over all the other existing food options while for tourism to have success, it must market a once in a lifetime opportunity to give value to experience. People are more willing to forgo the cheap alternative as long as they find that the value, both monetary and happiness, overshadows the increased expense.
Salvation is commonly used as another word for redemption, and saved from your sin in many religions. The theme of this story is that the author, Langston Hughes, lost his faith in Christianity. He chose narration to explain the theme of the story because it will make more sense to be in his shoes to tell an experience than to speak on someone else’s behalf. This story was also written to show the pressure adult put on children that is not aware of exactly what’s going on in a church or a way to show that not everyone beliefs are the
Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice
Several researches have revealed that physical exercise has relieved many people from symptoms of anxiety and depression. During physical activity and exercise, the body produces a type of chemical called “serotonin”, a chemical that aids while dealing with anxiety, stress and depression. Studies also have shown that people who participate in sports results in higher self- esteem and a more positive self- image. Many studies made conclusions that adolescents and students who take part in sports and physical activities tend to have positive and higher self esteem than students who do not play sports and often tend to result better in academic performances at school.
Thomas Aquinas is known for being one of the most influential moral philosophers of natural l...
Choosing two profitable stocks amongst a myriad of potential alternatives is a daunting task to say the least. In order to narrow my choices from thousands to two, I examined several aspects of companies I was interested in. Among these were, company overview, alpha and beta ratings, price ratios, price charts, and company headlines. After evaluating this information, I chose Intuit INC (INTU) listed on the NASDAQ and Johnson and Johnson (JNJ) listed on the NYSE.
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
of right and wrong buried within him. This sense guides people, culture, and even whole countries to act in certain ways. Thomas Aquinas called this innate sense the natural law. The natural law is established by God in order to make men more virtuous. When examined closely it is found that the natural law contains the precept of all law and, is at odds with certain laws that exist today, specifically abortion.