Dagote Case Study

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THE DANGOTE GROUP
The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products' quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.
It was established in May 1981 as a trading business with an initial focus on cement and overtime the business diversified into a conglomerate trading of cement, sugar, flour, salt and fish. As at early 1990s, the business had grown into one of the largest trading conglomerates operating in the country.
In 1999, following the transition to civilian rule and after an inspirational visit to Brazil to study the emerging manufacturing sector, the business made a strategic decision to transit from a trading based business into a fully fledged manufacturing organization. In a country where imports constitute the vast majority of consumed goods, a clear gap existed for a manufacturing organization that could meet the 'basic needs' of a vast and fast growing population.
The organization embarked on an ambitious construction program, initially focused on the construction of flourmills, a sugar refinery and a pasta factory. In 2000 the organization acquired the Benue Cement Company PLC from the Nigerian government and in 2003 commissioned the Obajana Cement Plant; the largest cement plant in sub-Saharan Africa.
The Group is now one of the largest manufacturing conglomerates in sub-Saharan Africa and is pursuing further backward integration alongside an expansion program in existing and new sectors.
The organization consists of cement manufacturing and importing, sugar manufacturing and refining, salt refining, flour and semolina milling, pasta manufacturing, noodle...

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...ls, power and diesel which have gone up compared with the previous year and the inability of manufacturers to pass on these increases to consumers.
Some other cons and challenges of doing business in Nigeria that also affects this group are; lack of infrastructure, poor power supply, inadequate security, inconsistent government policies, transportation challenges, inability to access funds and lack of government support.
The Dangote Group is the largest industrial conglomerate in West Africa and one of the largest in Africa. It generated revenue in excess of US$2 billion in 2011. The group is one of the leading diversified business conglomerates in Africa. It employs in excess of 21,000 people. The Group focuses on provision of local, value-added products and services that meet the needs of the African population and that is why it is known all over the world today.

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