Wal Mart and Environmental Sustainability

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For many enviros, the name "Wal-Mart" has always triggered a shudder. The world's biggest retailer has been charged with exacerbating suburban sprawl, burning massive quantities of oil via its 10,000-mile supply chain, producing mountains of packaging waste, polluting waterways with runoff from its construction sites, and encouraging gratuitous consumption. (And those are just the environmental complaints.)

But it's precisely Wal-Mart's size and reach that could make it a powerful force for good for the planet, say market observers and a growing number of activists. The company controls so much of the retail market, and has such sway over manufacturers, that any green initiatives on its part have huge ripple effects. And it's certainly CEO H. Lee Scott's intention to make waves.

In October, Scott announced a preposterously ambitious goal to transform Wal-Mart into a company that runs on 100 percent renewable energy and produces zero waste. Since then, he has impressed greens with specific commitments to cut the corporation's greenhouse-gas emissions by 20 percent over the next seven years, double the fuel efficiency of its truck fleet within 10 years, reduce solid waste from U.S. stores by 25 percent in the next three years, and double offerings of organic foods this spring, selling them at prices more affordable to the masses.

Enviros hope Wal-Mart will have the same game-changing effect on mainstreaming environmental strategies that it has had on reducing prices. "Wal-Mart's new commitments to increase efficiency and reduce pollution and waste are important first steps for a company that has such a profound impact on our environment," Sierra Club Executive Director Carl Pope said in a public statement. "More companies should take these positive steps toward safer and healthier communities."

Amanda Griscom Little recently spoke with Scott about his vision for "democratizing sustainability" and listened to his pitch about how green strategies will help fatten Wal-Mart's bottom line.

question Six months ago you outlined long-term goals to make Wal-Mart a company supplied by 100 percent renewable energy, creating zero waste, and selling products that sustain our resources and environment. Tell us what motivated you to set those goals.

answer I think two things happened. One, as we look at our responsibility as one of the world's largest companies, it just became obvious that sustainability was an issue that was going to be more important than it was, let's say, last year, and the years before. I had embraced this idea that the world's climate is changing and that man played a part in that, and that Wal-Mart can play a part in reducing man's impact.

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