Food is a huge part of life. In fact, without it, we wouldn’t even have the opportunity to live, at least for a very long time. Because food is such a huge part of life, there is quite a bit of competition for food marketing. When it comes to the restaurant business, the better the food’s taste, the more likely a restaurant will succeed. But the taste isn’t the only factor that contributes to a restaurant’s success. The look of food is more important than most people realize. It’s completely worth all the time and effort it takes to present food beautifully.
Chefs from everywhere recognize the importance of good food presentation. In fact, they are trained to make food look beautiful. Making food look beautiful isn’t an easy, quick thing. Basically, the better the food looks to a potential customer, the more likely they are to actually want to eat the food.
In order for a plate of food to be truly appealing, it needs to please more than just the sense of taste. There’s an old proverb which says that you eat with your eyes first. When a server takes food out to a customer, the customer sees the food before actually eating the food. A customer’s first judgment of food is the way that the food looks. “The way the food looks on the plate is what tempts our eyes and makes you want to taste it” (Bone). Beautiful food is appealing to the eye, and therefore, a customer is willing to try it. Sloppy or ugly food does not tempt the eye, and causes the customer to not want to eat the food. The “chef's task is to exploit the full sensory potential of every dish to create a presentation that is practical, functional and appealing to all the senses” (Culinary Institute of America). It’s part of a chef’s job to present food professionally, not ...
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Dave Thomas an American restaurateur and a philanthropist once said, “It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.” (thomas). Everyone can agree on Dave Thomas, but I have a couple more criteria to add to his idea of a great successful restaurant. If I go out to eat I might as well pick a place that, though may be expensive, has scrumptious food because why bother going to spend money on food you can make yourself? A great restaurant has to meet three of my criteria’s: the Décor and atmosphere, impeccable service and cleanliness, and most importantly the food.
Shapiro talks about his time in the kitchen from when he was a young trainee through to his maturity. Shapiro may be trying to get his point across to food eaters everywhere. While, Berry attempts to encourage people to improve the way they eat by giving them suggestions on what to do, Shapiro inspires to alleviate the misconceptions about food and food preparation, which goes further, in the long run, to convince people about the choices they make about food consumption. The writer avoids any errors of fact and any misinterpretation or misrepresentation of any facts.
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In February 2010, a remarkable chef and speaker, Jamie Oliver, presented himself to a TED (Technology, Education, Design) audience as ruthlessly real and charismatic. In his speech, “Teach Every Child about Food” he shares powerful stories of his anti-obesity project and makes the case for an all-out assault on our ignorance of food. Jaime Oliver’s speech aims to alter the perspective of Americans and their decisions about food and its effects. Since then, Oliver’s TED talk has been viewed across the nation and brought a reality to the issue with food education. Jamie Oliver successfully utilizes ethos, logos, and pathos to portray his belief that without the use of food education, America and its children will fall under the weight of its own obesity.
A defining trait of every country, whether it be Italy or India, is the type of cuisine that they serve. One of the best ways to gain an understanding of a country’s culture is through their food. While some people would deem other aspects of a culture as more important, it is a feature easiest to explain and relate to. A distinguishing fact is that food is both physical and mental in that its creation takes dedication and effort; food is able to create emotions given the proper setting. As cooking traditions evolved throughout the years, to fit people’s ever changing tastes, so does the culture. They are parallel to each other in that as one aspect of culture changes, so does the food and vice versa. Two of the most popular types of foods in society today are American food, and Chinese food. The typical features of how food is prepared and made, the tastes preferred, the utensils, and the beliefs about the food's properties are all reflections of the American and Chinese cultures.
In Michael Pollan’s “The End of Cooking” shares the message of what we are losing something important in this day and age because of all our pre-made and processed foods. This can be compared with Kothari’s “If You Are What You Eat, What Am I?” and her argument that food is part of one’s own identity. By using the examples from these two texts you can analyze the state of food and culture in the United States today. All of the processed and pre-made foods are causing people all across America to lose their sense of Culture. We no longer know what it’s like to make one of our cultures specialty dishes from scratch which can help people identify with their culture. This process helped newer generations see what it was like for those before them to cook on a daily basis and could help them identify your sense of culture.
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The content of this cooking demo presentation would be on nutrition. With this artifact I would demonstrate a few competence that I covered in my focus areas. F-2 is where I was able to demonstrate and understand the multiple effects of how television food shows play a positive and or negative role on how we eat and f-5 can develop a wellness plan to maximize one’s workplace and home-based productivity. This artifact is visual and hands on. 2.
With our growing obsession of food culture, and an estimate of 16 million restaurants worldwide, there is one neglected element that has been right in front of us all this time: the menu. When it comes to profits, the menu is not only important; it is everything in a successful restaurant brand identity. Research has found that a customer only takes an average of 109 seconds reading a menu. This is the time limit one has to impress and sell. This essay will outline different ways and means on how the graphic designer under-take different methods to turn the menu into a sales tool for the restaurant and will discuss menu design techniques to help boost the effectiveness of the ‘silent salesperson’ onto customers and increase profits (Pavesic, 2013).
In order to get a greater sense of the food personality attributes, three episodes from each show’s current season were analyzed to examine the personalities’ mannerisms and culinary identity. These attributes and characteristics were coded and analyzed (see Table 2). Content analysis started with cursory examination of the television episodes. I posed two questions during my initial examinations: how do these culinary personalities present themselves as experts in either the domestic or public spheres, and how do these presentations adhere or diverge from the earlier outlined gender culinary stereotypes. This meant looking at the theme of the shows, setting, the appearance and mannerisms of the culinary personalities, and how well these shows convey the tone of the network. While watching, I took note of any personal anecdotes or memories given while the food was being
A survey given to forty chefs; for they volunteer to take an occupational stress questionnaire. The results showed a report of higher stress than in previous years. The key variables of stress are excessive workload, feeling undervalued or bullying. The lack of control over demands seems as a strong predictor of lots of stress. Likewise, excessive workload can make a chef go insane or sick. An executive chef carries out big responsibility on its team because his job depends on it. The source is valuable because it gives examples of real chefs in a real life situation. The use of professional chefs and its stories to explain in detail the problems associated with an executive chef. Also, states the consequences a chef might face in the kitchen. Such as, customer complaints or running out of recipe ideas. However, a chef can also struggle with over-eating in the restaurant industry. Lots of hours and passion for cooking fuel the restaurant business. The amount of hours a chef works leads to no breaks or eating healthy. A chef is around food and beverages all the time, yet making it harder not to try a little
The story, In Praise of Fast Food, written by Rachel Laudan is an evaluation argument recommending healthy food choices in comparison to fast food. Laudan responds by sharing her experience with growing up on a farm and a child and eating food from her family garden. “Modern, fast, processed food is a disaster” (Faigley 302). In this writing selection, the author provided effective evidence to argue the inadequate safety of food today saying, “They built granaries, dried their meat and their fruit, salted and smoked their fish, curdled and fermented their dairy products, and cheerfully used additives and preservatives- sugar, salt, oil, vinegar, lye- to make audible foodstuffs” (Faigley 304). Food in the past was very different than what we have today.
Dan Bartlett (2014). Kitchen Brigade: Who Does What?. [ONLINE] Available at: http://www.artinstitutes.edu/adv/files/kitchen_brigade.pdf. [Last Accessed 10 February 2014].