The Traffic Problem in India and Proposed Solutions

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Case Study 1

Indian government is facing the problem of traffic congestion in its four metro cities namely Delhi, Mumbai, Kolkata and Chennai. Delhi is the worst affected. Reports say that on an average 1,200 vehicles are added to Delhi roads daily. In September 2010, Mail Today carried a report quoting CRRI scientists. It said, "Six years of Delhiites’, careers are spent in snarls as 7 million man hours and Rs. 100 crore in productivity are lost to gridlocks, making the capital the worst congested city in India. “What has the ministry worried is that though the Master Plan projection for public transport usage is an impressive 80 per cent by 2020, it has actually slipped to under 40 per cent at current rates. For the purpose of managing the traffic and to meet the goals of the Master Plan, the government of Delhi has shortlisted your company in providing advice to conquer this problem.

Q1. What are the key factors you will consider in analyzing the problem? What methods you will use in analyzing the factors?

Q2. The government is expecting a model which works on a cost effective basis. The revenue received from the private vehicles should be compensated in some way. Suggest a model with detailed justification.

Solution

Ans. 1 Some factors that are to be considered to analyze the problem are:

1. Flow of traffic- one of the factors that we can consider is flow of traffic, to determine the time slots and the areas having maximum traffic load. Determining this can help us in framing strategies by focusing on areas and points which need attention.

2. Availability of Public transport- Another factor to be considered is availability of public transport. What are the alternatives available to public Understanding this...

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...er laundry services through HINDUSTAN LEVER’s LAUNDRETTES.

o The Retail chain can open small eateries and fast food take away centers depending upon the locations and majority of customer pouring in location wise.

o It is important that the stores have attractive offers and have luring discount schemes on going to make new customers and to retain them.

o The stores at locations that receive high rain can open coffee shops and tea joints where scooter riders can stop for shade and enjoy quick meal while they wait for rain to stop.

o Projector screen can be setup inside the eating areas during important matches and events like election result days.

o Car wash facilities

o The company has great potential to make its retail chain successful and has enough assets to increase the scope and make it a success by following a combination of above listed options.

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