It is important to recognise the main features that affect a business in view of the macro and micro-environmental factors.
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
Political factors that may impact on the business, as a sports club, would mainly include transportation.
Transport is a political factor as it is controlled and affected by legislation. This will impact on the staff and opponents (travelling to the stadium) as the accessibility of transport will impact on travelling times – both positively (may avoid traffic on a train e.g.) and negatively (trains, buses etc. may be cancelled or delayed). The price of transportation will also affect the mode of transport that these groups of people may use. Similarly, price and accessibility of transport will affect the consumers also. The view that consumers hold on transport, therefore, is likely to impact on the business i.e. effort to travel, money to travel etc. as this will influence how often they will visit, what they will spend during their visit etc. According to (Mintel 2011,) the amount of people using train as a mode of transport is on the rise, mea...
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• Mintel. (2010). Family ties key for children’s sport . Available: http://academic.mintel.com.atlas.worc.ac.uk/display/552523/?highlight. Last accessed 2nd January 2014.
• Mintel. (2013). Teen athletes more likely to drink, less likely to use drugs. Available: http://academic.mintel.com.atlas.worc.ac.uk/sinatra/oxygen_academic/display/id=687169?highlight. Last accessed 4th January 2014.
• Mintel. (2012). 91.4% of trains on time in January 2012. Available: http://academic.mintel.com.atlas.worc.ac.uk/sinatra/oxygen_academic/display/id=611570?highlight#hit1. Last accessed 2nd January 2014.
In many high schools around the country, student athletes are using drugs. “The percent of students that have drunk alcohol is 72.5% while the number of students who have used marijuana is 36.8%” (Report: Nearly Half of High School Students Using Drugs, Alcohol). The students believe that since they are athletes that they do not need to abide by the rules because they feel more superior and that the narcotic will not hurt or affect them. Implementing random drug tests for athletes will create a positive image and not hurt others or themselves. Schools need to have drug tests for student athletes because drugs effect relationships, using drugs have consequences, and lastly they have a major effect on the body.
Rowley, S. (1986). The role of the parent in youth sports. In G.R. Gleeson (Ed.), The Growing Child in Competitive Sport, (pp. 92-99). London: Hoddon and Stoughton.
From 2001 2002 there was a 23% increase in the construction of sports stadiums and arenas with costs of those facilities upwards of $7.8 billion. The growing global sport industry requires that sport facility and event management keep current of new and proven management techniques. Sport Facility Management: Organizing Events and Mitigating Risks by Ammon, Jr., Southall, and Blair, provides readers with a basic introduction to elements of facility management for the full range of sporting and entertainment events. There is a high demand for individuals who are educated and trained in facility management, event organization, and risk management and since the September 11 attacks there has been a great emphasis placed on facility and risk management. Each chapter provides theoretical foundations and practical applications for each critical phase of facility management. The authors provided photographs, case studies, and industry examples to assist the reader in gaining an overall basic, picture of the sporting event and entertainment industry today. The book provides in-depth discussions about positive advances that have made the entire experience easier and more comfortable for fans; and about the negative economic and cultural consequences for sport events after September 11 2001.
As Miller and Wilson revealed, athleticism is not always analogous with success. Willy regarded Biff highly because he observed Biff’s presence and athleticism, and he believed these qualities would result in immediate success. Today many parents associate sports with success and therefore pressure their children to excel in sports. In today’s society it is very rare that fears of discrimination would cause children to not pursue a lucrative career in sports. Both Miller and Wilson knew the impact of sports on family dynamics, and how sports have evolved from a leisure time activity to a full-time commitment. Clearly, many of the qualitative aspects of sports--competition, teamwork and physical dexterity can contribute to being a success in almost any career.
Companies always operate in a certain environment; the formulation and implementation of business strategy are also restricted by the particular environmental factors. (Osborn & Hunt 1974) In other words, environment decides the enterprises’ strategy, decisions making, organizational structure and management styles. The environmental awareness has become the starting point of the environment analysis. (Sethi 1979) In general, the corporate strategy has two environment factors to consider, internal and external environments. Furthermore, because the influence degrees are different, the outside environments divide into the macro environment and industry environment. The productivity and operation of modern enterprises have been increasing impact from the external environment. (Osborn & Hunt 1974)
The financial arrangements, commitment of the decision-makers to the success of the project, labour issues, the city planning process, land use policy, securing the support of the community for the project, are some of the institutional issues. Other institutional challenges include interference from those with an interest in the real estate, availability of space, local opposition etc. All of the institutional issues associated with the development and operation of the BRT system can be broadly grouped into nine different categories: intergovernmental and inter-organizational; intra-transit agency; political; public relations and marketing; funding and finance; labor; safety and liability; planning and land use; and the physical environment.
The deep analysis of the macro-environment is key to the organisations in order to understand which factors are impacting their operations. The main purpose of PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental) is to identify those factors that have an impact on the organisation but are outside its control area. Together with other frameworks (such as Porter’s ‘5 forces’), PESTLE framework is required to develop a comprehensive analytical strategic process.
Macro environment consists of external factors that affect a business and that are uncontrollable and influence business-making decisions. The macro environment consists of different factors that pose opportunities and threats to the company. There are six factors that macro environment consists of; demographic environment, economic environment, natural forces, technological forces, political forces and social & cultural forces. It’s crucial to identify, understand and analyze the factors so that the company can reach its optimum performance. It’s important for companies to study the macro environment so that they can divide the population into different target markets and plan which market segment to go into. One of the most crucial steps in forming a business is planning and a macro environmental analysis helps them to do that. Often businesses conduct a so-called PEST-analysis that helps them to understand market growth and decline, direction for possible actions and the current business position.