Gender Socialization Of Toys R Us

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To begin with, toy stores play significant row when it comes to the gender socialization process in children. I recently visited a Toys R Us in a shopping center near downtown Redwood City. Although It is located on the east side of Redwood City the shopping center is fairly neat and seems to have a wide variety of shoppers. The store was rather big and neatly organized. The front of the store for the most part was gender neutral. It was easy to navigate through the story and find the girls and boys toys. For the most part, boys toys were in blue boxes, while girls toys were in predominantly pink boxes. On the one hand, the boys sections were dominated by darker colors like blue, yellow, and black. On the other hand, girls sections were lighter …show more content…

Girls toys I saw were dolls, calico critters, baby strollers, and makeup sets. I will be describing how these toys play a role in the gender socialization process. First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child …show more content…

I believe the construction toys message overall has a positive effect on boys because in our society men are physically superior to women and it should be the men that do the blue collared jobs. The wrestling action figures I believe have both positive and negative affects on children, particularly for boys. I see the being strong message as positive, because it’s expected of men in our society to be strong. Also, I see the message about men needing to be able to fight as particularly negative because fighting isn’t always a good way to look for a solution in a time of conflict. A lot of times, fighting just escalates a bad situation to and even worse situation. As for the girls toys, such as the Calico Critters and baby scroller, I don’t see either of these as having any glaring positive or negative affects. If anything can be said about girls toys is that there isn’t a wide variety of choices. Most of the toys are family orientated, household responsibilities, or just looking cute. If there’s a negative affect about this it’s that it’s just showing girls a small range of activities they could be doing. When they grow up these three types of toys will greatly impact the way they look at life. Being family orientated, taking care of household responsibilities, and looking cute will be very important to

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