Walmart is one of the well-known children’s toy store in the United States and so, I decided to visit the store nearby my house on Davis Street in San Leandro. The store was pretty clean and less busy during the day. This Walmart is vastly huge; perhaps the reason they placed large department and gender signs over the aisles so these would help shoppers easily locate and get the items they are looking for. As a matter of fact, these department signs (e.g. Baby and Toys) and gender signs (e.g. Girls and Boys) helped me find the toy department quickly.
Femininity and masculinity are topics that have been debated over in our society extensively, through psychological research and day to day interaction with people. Children learn from their parents as well as society the concept of “feminine” and “masculine.” The majority of people tend to believe that these conceptions are biological but I believe it is more cultural. From birth, female children are shaped by society as being sweet, caring, loving, and delicate and usually associated with the color pink. While male children are shaped by being tough, aggressive, and competitive and associated with the color blue. As these children grow, the boy is given a football to play with and the girl a Barbie. All of these aspects illustrate how gender socialization takes place early in children’s lives and how society has made it a norm to accept these stereotypes.
From this research of examining how gender socialization is projection through toys to children, have led to conclusion that in order to prevent children from living by these stereotypes portrayed through toys, parents should encourage gender-neutral and cross-gender play in children at an early age. Just for the mere that their brain is so receptive to knowledge into creating to become the person they are to be in life. Give children a chance to not only have fun while playing with their toys and that there aren’t any pressures on them that this what they should be and that there a mind full options that they can choose from.
Parents do all these things while their children play with their gender-appropriate toys. Gender norms in the home can be shown in “the example of which types of toys parents typically give to their children,’feminine’ toys such as dolls often reinforce interaction, nurturing, and closeness,’masculine’ toys such as cars or fake guns often reinforce independence, competitiveness, and aggression” (Gender Inequality). By instilling these gender norms in young children, kids learn what kind of toys they are expected to play with. These roles are the first step to noticing the distinct difference between the two genders.
Francis’s study analyzes three to five-year-old preschool students as well as their parents about their views about toys and viewing materials based on gender. The study showed that parental beliefs shaped their child 's opinions of gender roles based on the toys they played with. The parent 's idea of what is female and what is male is transferred onto the toys their child plays with which in terms developed their child 's stereotype of what is male and female based on their toy selection and color. In the article “How do today 's children play and with which toys?”, by Klemenovic reference that a child 's view on gender stereotypes is developed by their parents who train them on how to use the toys. Klemenovic (2014) states "Adults start training in the first months of a child 's life because knowledge of objects is the outcome of other people 's behavior towards us" (Klemenovic, 2014, p. 184). Young children’s development of gender stereotypes is largely influenced by his or her parent’s actions and view on what they consider male or female. A parent’s color preference and toy selection can influence a child’s gender bias or association to a specific
This is quite a contradiction to the boy’s aisle. Where cars, science sets, and generally more fully clothed action figures prevail. The divide is clear and it affects girls even into later life and careers. This idea is supported by education minister Elizabeth Truss who recently warned children's toys could affect their careers. She said: ‘gender-specific toys risked turning
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
Walmart, the world’s largest retailer and private employer, has established a highly profitable business centered on a low-cost strategy that utilizes logistical efficiencies to create a competitive advantage. Yet, to maintain this low-cost strategy, Walmart has engaged in ethically questionable practices, including gender discrimination in promotion and pay. While the Supreme Court recently ruled against class certification of 1.5 million women in the Dukes v. Walmart case due to a lack of proof that Walmart operated under a “general policy of discrimination”, overwhelming evidence demonstrates that gender discrimination is a persistent problem rooted in the culture of Walmart, despite gender-neutral policies (Biskupic, 2011).
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
Girls are supposed to play with dolls, wear pink, and grow up to become princesses. Boys are suppose to play with cars, wear blue, and become firefighters and policemen. These are just some of the common gender stereotypes that children grow up to hear. Interactions with toys are one of the entryway to different aspects of cognitive development and socialism in early childhood. As children move through development they begin to develop different gender roles and gender stereotypes that are influenced by their peers and caregivers. (Chick, Heilman-Houser, & Hunter, 2002; Freeman, 2007; Leaper, 2000)