Walmart is one of the well-known children’s toy store in the United States and so, I decided to visit the store nearby my house on Davis Street in San Leandro. The store was pretty clean and less busy during the day. This Walmart is vastly huge; perhaps the reason they placed large department and gender signs over the aisles so these would help shoppers easily locate and get the items they are looking for. As a matter of fact, these department signs (e.g. Baby and Toys) and gender signs (e.g. Girls and Boys) helped me find the toy department quickly.
Based on my observation, Walmart is one of the toy retailers labeled and categorized toys by gender. They placed “Girls” and “Boys” signs over their toy aisles. Initially, I studied the toys under
…show more content…
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
In the article, she talks about three different toy stores named The Toy Warehouse, Diamond Toys, and Tomatoes. The Toy Wearhouse is a like a superstore that has low cost popular toys, similar to Walmart or Target. Diamond
I conducted my research and collected my data for this experiment at 3:30pm on Tuesday March 8th, 2016 at the Walmart Supercenter in Abilene, Texas. I walked around the toy section of the store and observed the differences between the aisles that are clearly assigned to certain genders. The store has sectioned off specific aisles for each gender and they make it very obvious which aisle is for girls and which aisle is for boys. The “girls” aisle has barbie dolls and princess dresses and the packaging on these items are bright pink. The “boys” aisle is filled with star wars action figures and toy guns all dressed in black packaging. There are obvious stereotypes and gender roles being subconsciously produced in these aisles.
Part of the answer to this question might be that men are encouraged to play with hi-tech toys while girls are given a Barbi doll or a toy oven. The best time to see how these differences are encouraged by our society is during the Holiday season. The toys I have seen for boys are mainly Star Wars action figures or Nintendo 64 games. The toys advertised for girls were mostly easy bake ovens (that now makes M&M cakes) or Barbi dolls with various accessories.
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
Inside Toyland, written by Christine L. Williams, is a look into toy stores and the race, class, and gender issues. Williams worked about six weeks at two toy stores, Diamond Toys and Toy Warehouse, long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed to enhance the lives of workers. During the twentieth century, toy stores became bigger and helped suburbanization and deregulation. Specialty toy stores existed but sold mainly to adults, not to children. Men used to be the workers at toy stores until it changed and became feminized, racially mixed, part time, and temporary. As box stores came and conquered the land, toy stores started catering to children and offering larger selections at low prices. The box stores became powerful in the flip-flop of the power going from manufacturers to the retailers. Now, the retail giants determine what they will sell and at what price they will sell it.
The goal for my ethnographic study is subjected to the study of the people of Wal-Mart. Wal-Mart is a place that varies from city to city, but still attracts many of the same people. Everyone knows the weird people that wear ridiculous things to do their normal routine of shopping. That is why I have chosen to do my mini ethnography one day while shopping as an insider at the local Wal-Mart in Auburn, Alabama. Wal-Mart is a large center for shopping that attracts many different types of people, while creating an environment within itself.
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
Walmart, the world’s largest retailer and private employer, has established a highly profitable business centered on a low-cost strategy that utilizes logistical efficiencies to create a competitive advantage. Yet, to maintain this low-cost strategy, Walmart has engaged in ethically questionable practices, including gender discrimination in promotion and pay. While the Supreme Court recently ruled against class certification of 1.5 million women in the Dukes v. Walmart case due to a lack of proof that Walmart operated under a “general policy of discrimination”, overwhelming evidence demonstrates that gender discrimination is a persistent problem rooted in the culture of Walmart, despite gender-neutral policies (Biskupic, 2011).
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
Many of the toys I had consisted of pink frilly things that were given to me by my parents or other adults. My dolls were Bratz dolls that were full of different outfits and makeup, teaching me to worry about the way I looked. My animal related toys consisted of little plastic horses and farm animals that were always in “gender neutral colors”, they always came in a red pack and any accessories were always bright and yellow or green. While when I had a gender-neutral toy, a leapfrog leader, that had a distinction of being a girls because of the case being pink and purple, not in in of the “gender neutral” color categories. My sports toys were the same, my soccer balls and basket balls were not neural colors, but pink or purple,. I also played with “boy toys” like cars, footballs, baseballs, however none of these things were ever bought for me. If I asked for these “boy toys” I was told that they were for boys not for girls, experiencing cultural competence, because no adult in my life thought buying a girl those types of toys were
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
Even before the children are born, parents begin choosing clothing and decorations by color based on the sex of the baby. The stereotype of pink, pastels, yellow and white for girls and bright or dark colors like green, blue and red for boys has long been a part of our culture. How many times have you heard kids argue over toys because the girls don’t want the icky boy color or the boys don’t want the gross girl color? The issue of color may go deeper than just fighting for toys. Studies have been done showing that school classrooms, especially for younger grades, are typically decorated in “boy” colors and reflect an environment that is most comfortable for boys (Bruning 23). Parents and teachers may be able to help reverse this thinking by buying toys in gender neutral colors and by using the same colors for boys and girls.
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.