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    first team sale to Georgia Tech. By 1997, 12 NCAA Division 1-A teams and 10 NFL teams were wearing the gear, and Under Armour made its first appearance in the Super Bowl when the Green Bay Packers defeated the New England Patriots. When this happened Plank moved his company headquarters to South Baltimore, and set up a manufacturing plant six blocks away. That year Under Armour developed five other product lines Cold Gear, Loose Gear, Turf Gear, All season Gear, and Street Gear to cover every climate

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    Armour

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    Armour Armour in chivalric ages was truly one of the most important aspects of life. A family could spend all the money that they had arming one of their boys. The modern day equivalent to a fully armoured knight would be a tank for the United States Army. A knight's armour was important for a number of reasons. He needed it to be good looking, protective, and well maintained. Armour could take on several forms not just the typical metal suit. It came in the form of hardened leather, chain

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    year old sports-oriented males. However, Under Armour has also expanded and established itself with the woman and youth market. This company’s merchandise is designed for the younger generation of consumers who have an active lifestyle. The clothes are designed for a variety of activities and in all types of weather, allowing the market segment to include individuals with all different interests. The Product Consumer Needs it Addresses Under Armour provides high-tech athletic gear and the company

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    Under Armour

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    Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is, "to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation. In short, every Under Armour product is doing something for you; it's making you better." Founded in 1996 by University of Maryland graduate Kevin Plank, Under

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    Krystal Hoham San Diego Christian College BU 323 Date; (September 15, 2014) Abstract Under Armour, Inc. is a sporting line from America who sell clothing and accessories. Also is a supplier of not just sportswear but also some casual apparel. The company first started selling footwear in 2006, it also has global headquarters which are located in Baltimore, Maryland. Introduction Under Armour was founded 18 years ago in 1996 from a college athlete Kevin Plank. This is an American company

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    Under Armour

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    t-shirts to keep athletes dry during workouts and games he found Under Armour Athletic Apparel. Mission: “Under Armour was developed by athletes for athletes. We understand their needs and the demands of competition, What begin nearly a decade ago with superior under shirt for equipment sports has evolved into six diverse gear lines to cover all seasons. Climate and conditions by employing the finest microfiber fabric Under Armour has engineered the ultimate moisture transport System in garments that

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    Brian Smith Under Armour Background- Under Armour is a sportswear company based out of Baltimore Maryland. Under Armour is the second largest sportswear company in the United States, and its main consumers are athletes. The sell things such as apparel, shoes, sports equipment, and accessories. Their main competitors are Nike and Adidas. Under Armour is currently doing very well Strengths- Under Armour is very financially strong and bring in very large amounts of profit every year. They also

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    Under Armour: We must Protect this House The original creator of performance apparel in the athletic world, Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player whose goal was to provide athletes with a breakthrough in the technology of athletic gear (UAbiz.com). Under Armour’s apparel was engineered to relieve the effects of temperature an athlete has to endure during any workout, practice or game, and wick away perspiration rather than absorb it. At

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    The Knight in Shinning Armour in Chaucer's The Canterbury Tales Chaucer's The Canterbury Tales offers the reader an insight into our past, providing vivid glimpses into the 14th century's social structure, and into the personalities, lives, and ethics of twenty-eight members of that society drawn together to travel on a pilgrimage. The General Prologue to the Tales deals primarily with introducing these people to us, providing physical descriptions and character outlines of virtually each pilgrim;

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    Under Armour Apparel of Choice for Athletes Under Armour is focus is to be unique and high quality apparel and be an innovative performance of athletic apparels. As a runner and an active person most of the time looking for something to makes us a better runner, hockey player, football player, soccer player etc. Whether it be a vitamin to help us be heathy or lighter cloth to make us faster or in this case apparel to make us regulate body temp. Under Armour performance apparel has become the top

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