Under Armour Swot Analysis Paper

Under Armour to England

“It all started in 1955 when Kevin Plank, then the special teams captain for the University of Maryland football team, noticed that the cotton T-Shirts he and his teammates wore underneath their pads were always soaked and heavy with sweat” (“Under Armour Incorporated”, 2015). From there he set out to New York’s garment factory to find a fabric that would not hold in the sweat. He gave his first prototype to his Maryland teammates and friends in the nfl to get their feedback. “With their feedback, he went back to work, quickly emerging with an revolutionary T-Shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light” (“Under Armour Incorporated”, 2015). With his product almost perfect

They treat their employee very good and make sure they know they are appreciated and they want to keep them competitive. They have multiple dinners and gatherings with their employees to get to know each other and to keep them motivated and competitive. They provide their employees with great discounts on all products and give them discounted tickets to sports events. They also give their employees free admission to their gym and other things in the gym like movie nights and other events (“Feitelberg”,

“Their vision statement is “Empower athletes everywhere”. Their mission statement is to “Make all athletes better through passion, design, and the relentless pursuit of innovation. They also have Four Pillars of Greatness. 1. Make great product 2. Tell a great story 3. Provide great service and 4. Make a great tea.. Under Armour also has four wills 1. Act like a global citizen I Will 2. Think like an entrepreneur I Will 3. Create like an Innovator I Will and 4. Perform like a teammate I Will” (“Under Armour Incorporated”, 2015)”.

Under Armour helps support the fight against breast cancer with their Under Armour Power in Pink apparel. They also have Under Armour Freedom which is how they say thank you to all of the First Responders, Military Support Organizations, Law Enforcement Officers, and Veterans also they have Under Armour Win Global which they try to provide sports to kids that don't have any sports or anything and enhancing places where kids can learn and supporting coaches for their dedication. Under Armours clothing is what makes them a unique company. The way their clothes can keep you cool and warm and feel dry most other companies don’t have. They also give you a full payback if you do not like the products you buy. They also try to use recycled items to put into their products. Under Armour is overall a great company (“Maxfield”