Under Armour

Integrating Relationships across the Supply Chain

Krystal Hoham

San Diego Christian College

BU 323

Date; (September 15, 2014)

Abstract

Under Armour, Inc. is a sporting line from America who sell clothing and accessories. Also is a supplier of not just sportswear but also some casual apparel. The company first started selling footwear in 2006, it also has global headquarters which are located in Baltimore, Maryland.

Introduction

Under Armour was founded 18 years ago in 1996 from a college athlete Kevin Plank. This is an American company that sells clothing, footwear, sporting equipment, and accessories. The company’s global headquarters is locaded in Baltimore, Maryland, U.S. Under Armour is served Worldwide, also bringing

Under Armour’s job of the supply chain is to deliver to this model: ( speed + control + predictability ) x innovation = successful growth. This mathematic equation may not be 100 percent mathematically correct however it does make common sense nonetheless. According to VP of Global Merchandise & Sales Planning Bill Nienburg, the most difficult challenge is how you combine speed with control and predictability is however the key point. A challenge apparel companies have is the different seasons, therefore making it difficult to always plan in detailed each supply and the planning process, from Spring/Summer to Fall/Winter, however they are planning for five such seasons. Nienburg also made a remarkable 4D Collaboration graphic, having data in its center. This is because internal nor external is able to fully work without accurate, timely and granular dad. Therefore that is where Under Armour started from, first by researching all about data. Involving master data management, data governance, etc., along with tools to leverage the data. This model is shown

It is pretty much everything that happens behind the scenes that no one really thinks about who is buying this product. Integrated Logistics Management consists of about 6 differenc activities. They are, inventory management, order processing, transportation managemnent, network design, material handling and packaging, and warehouse management. Ever activity that goes on with logistics is extremely important to the company because even without just one of them the consumer satisfaction can go down the drain. With Under Armour the Logistics Coordinator has a deent set of key respoonsibilites and critical skills they must require. One responsibility is that they are the central point between Customer Service/ Sales and Under Armour’s 3PL for any daily business, as in daily priorities, express shipments, waving, quality issues, and complaints. I really love how in order to get jobs here Under Armour main expectations are to be a team player, proactive and pragmatic, able to perform under stress/peaktimes, also is capable of handling several tasks simultaneously and set priorites, and my favorite one of all the ability to influence people in the right direction or the right way. In my opinion, being in team sports