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The influence of media advertising an teenagers
The negative impact of media advertising on teenagers
The influence of media advertising an teenagers
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Introduction Extensive research has recently been conducted concerning teenager consumer spending. The total number of teenagers in the United States was 25.6 million. In contrast to the population, the total teen spending was approximately $208.7 million annually. Premature affluence has increased dramatically in this generation. Teenagers have been overspending on materialistic products. This was also a cause of the increasing poverty and debt rates.The term “Premature Affluence” is a concept that describes when a group of people, especially teenagers, have more income than one can manage maturely (Piquero & Tibbets, 2002). The present research seeks to find factors that contribute to the mass amount of spending by adolescents in the United States. Adolescents make up a large amount of the population and companies have recently begun to realize their significance. Companies over the centuries have shifted their focus points of marketing to middle age men and women and now to adolescents. They have come up with several different techniques to lure in adolescents and take advantage of their vulnerability. The effects of Premature Affluence weakens the economic status of families and teenagers become products of the society. This affects our society because it hinders the future economic status of young adults which can limit their succession in higher education and careers. Teenagers who overspent money on materialist products to fit in or to be viewed as cool waste a lot of income that could had other wised been saved for necessities. Companies have a major impact on teenagers. In addition, media, parents, friends and peers also have a large impact on teenage decision making. This research distinguishes the major factors tha... ... middle of paper ... ...ed from ScienceDirect database. Mangleburg, T. F., Doney, P. M., & Bristol, T. (2004). Shopping with friends and teens’ susceptibility to peer influence. In Science Direct (2nd ed., Vol. 80). Retrieved from ScienceDirect database. Moschis, G. P., & Mitchell, L. G. (1986). Television Advertising and Interpersonal Influences on Teenagers’ Participation in Family Consumer Decisions. In Association for Consumer Research (Vol. 13). Retrieved from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6487 Pechmann, C., Levine, L., Loughlin, S., & Leslie, F. (2005). Impulsive and Self-Conscious: Adolescents’ Vulnerability to Advertising and Promotion. In Jstor (2nd ed., Vol. 24). Retrieved from JSTOR database. Piquero, A. R., & Tibbets, S. G. (Eds.). (2002). Rational Choice and Criminal Behavior: Recent Research and Future Challenges. Routledge.
Judicious timing is preferred to sudden self-assertion. The TV medium is inhospitable to inspiration, improviproduct per se as show you what sort of person you will be once you’ve acquired it” (41).after seeing an ad on the tube about the colleges parent’s started to talk with their children about what school they would attend to after high school, the young adults was not sure where they were going to go; the parent’s would tell them what they had saw on the television and what schools would be great for them and how they would fit right in with their peers. With all the advertising that was happening they started to get students into their schools and classes was filling up fast, so parents would jump right in their car and drive to where ever the school was located and talk to advisories and see what would best fit their child’s needs; it’s like when you see a commercial on TV for clothes and food or how about a new movie that is coming out in the theaters you want to go see you are being influenced to go out and do or buy that item, so the question lies do consumerism have an impact on students
This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
Jason Tanz in his essay, ““Selling Down: The Marketing of the Hip-Hop Nation,” expresses the idea of how corporations view teenagers as their main source of profit. They target on teenagers because they like hip-hop. According to Tanz hip-hop “since it early days hip-hop was galvanizing its audience around certain kinds of values” (Tanz 93). Now hip-hop is galvanizing its audience to purchases merchandise. Corporation use hip-hop to promote products and make money of the likes of teenagers, who are heavy consumers. Corporations operate based on the consumers’ tastes to make profit out of their products, which arises the issue that companies are using teenagers to make profit.
should listen to, and how teens should act. The desire to buy products which are
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
That means profit for the business community as American teenagers have emerged as a big-time consumer in the U.S. economy. (The Teenage Consumer, p. 1) Many industries are booming and businesses who were selling food, entertainment, beauty products, and home items were making a lot of money from these teenage consumers. As an example, the ice cream industry sold more than 145 million gallons a year at that time consumed mainly by teenagers. To add to that, the article also stated "teenagers spent $20 million on lipstick and $25 million on deodorant that year." Businesses were spending millions on advertising and promotions to catch the attention of the young consumers. (The Teenage Consumer, p. 2) While many parents at that time expressed fear of the separate world their teenage children are living in, it was clear that the business community did not panic about the growing spending in the youth market (Out of Many, 27.3.3; Almost Grown) Instead, they embrace the opportunity by spending millions on advertising and promotions to catch the attention of the young
In the 1920s, the United States enjoyed a great economic growth, which enabled millions of Americans to spend larger amounts of money. Recently invented items, such as cars, also contributed to this dramatic rise of consumerism that occurred during this period. Advertising campaigns helped to fuel the demand for the newly invented items. However, many economists believe that this over indulgence and over spending were harbingers to the Great Depression of the 1930s. The consumerism in the 1920s paved the way for a changing life style and attitude over money and spending in America. Many Americans acknowledge that we, as a society, spend too much money, but this does not stop us from wasting millions of dollars on products and services that we never use. It is true that consumerism has some positive effects, such as improving the economy, creating more employment opportunities and increasing the standard of living. However, the over spending and excessive wasting associated with consumerism result in an unhealthy craving for goods, decreased value of spiritual and moral values and excessive greed; all of which plague American society.
Since 1899 and to this day, it has been known that individuals no longer buy products out of need; instead, they purchase items like expensive clothing to improve their social status (Naiman, 2012). By 1998 consumer capitalism had grown massively. America and Canada accounted for thirty one percent of four Trillian dollars that was spent globally by private and public companies even though they only made up five percent of the population (Naiman, 2012). This portrays that needs are not the only thing that individuals consume for. Today, corporations, advertisement and the media are encouraging individuals to purchase fashion products with money they do not have. This provokes them to borrow money for consumption leading individuals to be in debt rather than accumulating wealth (Naiman, 2012). Correspondently, this has a major impact on the health of an individual. It could cause them plenty of stress because of the loss of money and still having the need so consume.
...ally from two perspectives which are the social influence and individual factors. In order to indentify the fundamental reason, we have a survey to analyze the phenomenon. As a result, we think the social factors such as materialism and post-cultural revolution are the big background which built a microscopic environment, but the main factors are the individual ones especially the pursuit of the high quality and the psychological satisfaction. As the young generation’s conspicuous behavior are heavily rely on others, even the benchmark of overspending should be set differently depends on different situation, but generally the phenomenon of conspicuous behavior could cause the financial burden and the misguided value. We hold the point that the conduct of conspicuous consumption behavior should not be promoted but should be addressed and reduce the negative impact.
Consumer culture among children has transitioned from a secondary role to a primary role during the past few decades. Children are becoming more aware of their consumer power. Everywhere one looks today, there is marketing strategy geared towards minors, and really doesn’t matter what the age. The purchasing power given to children rests with their family’s financial situation; it can be assumed the higher economic class the more money there is to spend for the child’s needs. However, this is not always the case. Some parent’s restrict child spending, because of the life lessons than can be taught from regulated spending. This essay will examine the increasing childhood consumer marketplace, and the parenting approaches of families. Exploring this topic will give a greater understanding of how children have an ever increasing share in the household politics.
Most teenagers today are already insecure with themselves, so they do not need the added stress from advertisements in schools. Smith explains, “Polarized gender stereotype and materialized perspectives that may come with exposure to advertisements had been shown to harm students’ self-esteem.” Advertisements in the schools conform teenagers’ thoughts and ideas on how they look and act, and causes bullying to increase within the schools. The negativity within advertisements influence the developing minds of students and causes uncertainty about where they fit in and the students’ identity. Advertisements are not only conforming teenagers’ perspectives on themselves. Teenagers values are changing due to advertisements’ negative impact on their lives. Educators ignore the major role advertisements have on students “social values” and advertisements teach students to be “wanting consumers” (Lickteig). Students value advertisements and products more than important values. Society cannot improve or create diversity with students exposed to the same compromising values from advertisements since no one takes action against corporate greed toward school children. Students’ uniqueness in their identity, personality and self-esteem would increase if advertisements in schools would not subject
Underhill, Paco. "Kids." Why We Buy: The Science of Shopping. New York: Simon & Schuster Paperbacks, 1999. 151-64. Print.
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
By watching advertisements children’s mind diverted to the concept of advertisement and observes the ideas and information which adversely affect the behaviour of children. “In a study it is found that commercials did not create stereotypes, they suggested advertising could play a powerful role in reinforcing stereotypes. Their study reveals that products advertised to girls focused on themes of popularity and beauty, while boy oriented commercials tended to concentrate on power and speed”(Courtney and Whipple, 1983). Using unfair means in the advertising have also bad affect on the children social development and purchase behaviour. Children today are exposed to all types of advertisements on various media like television, print media and internet as well. Many companies have their seperate websites which are also shown in these commercials. With the advent of internet, companies find new and best ways to reach customers on broad scale specially target teenagers and children to earn more money. Companies like McDonald’s have target children through its websites by offering different types of events online like playing games and
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.