Advertising Information or Manipulation
Every company is trying to grab the consumers so they make unhealthy advertisements which really affect the minds of children and their health which is not good for the society. Advertisers did not pay attention towards the safety of the customers, their main focus is on the profit maximisation by directly advertise to children.
Advertising have a lot of negative effects on children. It is argued that advertising is directed at children; companies target their vulnerability and wanting things they do not need. Advertising influences children’s habits, preferences, their occupational expectations and companies making children’s attitude materialistic just for their
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By watching advertisements children’s mind diverted to the concept of advertisement and observes the ideas and information which adversely affect the behaviour of children. “In a study it is found that commercials did not create stereotypes, they suggested advertising could play a powerful role in reinforcing stereotypes. Their study reveals that products advertised to girls focused on themes of popularity and beauty, while boy oriented commercials tended to concentrate on power and speed”(Courtney and Whipple, 1983). Using unfair means in the advertising have also bad affect on the children social development and purchase behaviour. Children today are exposed to all types of advertisements on various media like television, print media and internet as well. Many companies have their seperate websites which are also shown in these commercials. With the advent of internet, companies find new and best ways to reach customers on broad scale specially target teenagers and children to earn more money. Companies like McDonald’s have target children through its websites by offering different types of events online like playing games and …show more content…
Now every company related to junk food, advertise their products through online and print media. Companies have their own web applications on which they give more attractive offers to children about the fast food stuff. Companies now advertise that fast food is nutritious to health and it is a healthy diet but the reality is that the nutritional value in junk food is zero and it is the main cause of obesity. The advertising only creates wrong impression on young minds and they live a life of materialistic joys and ofen lose the ability to live a life without materialistic joy. They get used to lifestyle which is reflected in advertisements. Companies try to discover new methods to advertise products to children and they show advertisements in a way that their fast food is harmless, they are only increase the obesity disease. There are also dangerous problems like dipression , or even suicidal thoughts as well as serious disease like diabetes. The main reason behind these problems is junk food, such as pizzas, burgers and soft drinks, these are more promoted at the time of children’s programs. This food have high amount of calories, fat and sugar whereas low amount of vatamins, protein and minerals thereby affecting kids health adversely. Sometimes the advertisements related to the use of tobacco, alcohol which badly affects the kid’s behaviour and they think that by using these products they become a cool
This survey was born out of concern that there are few statistics on the effects of marketing industry’s impact on our youth. Just as the article on “Consuming Kids” raises awareness about children being lured into believing they can’t live without things and the problems rising out of it. This survey makes us aware of how this market is willing to sacrifice the sanctity of family life by undermining the parents via their television while children watch mega hours of uninterrupted commercials aimed at them. These surveys were compared with a couple of sparsely completed other ones. The respondents felt that problems such as: aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were detrimentally influenced by the youth marketing industry.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful marketing to young children are carefully and thoughtfully planned by companies. The entertainment, fast and friendly service, immediate gratification, familiar brand-names fun-to-eat, reasonable prices, value, and quality time are all fundamental basics. Companies justify their marketing as a "public service, expression of freedom of speech, and argue that the advertised foods are not inherently unhealthful, and emphasize that exercise "not diet" are the key to weight control. Company's claim that advertising contributes to nutrition education and argue that the primary responsibility for determining dietary intake rests with parents and caretakers." Unfortunately children are not with their parents or caretakers every minute of the day thus leaving time for them to fend for themselves while in school.
Because of the media technology developing, today young children and teens spend more hours on tablets and computers than ever before. According to Common Sense Media in 2013, children in the United States spent seven hours a day for using the internet and watching TV. Even younger children spent two hours per day and advertisements is one of the things were exposed by children (Common Sense Media 2013). Moreover, according to some recent research Crabtree show that an average teenager sees forty thousand ads per year (32). Even half of the ads market uses fast food images to attract children, which is marketed to increase consumption (Ritzer 47). By using images in advertising such as fast food images, it can be lead to negative impacts on children’s health. For example, Ritzer points out that many fast food contains a lot of dangerous ingredient such as many calories, cholesterol, sugar, which are not good for children’s health. By using fast food images in advertising, children were attracted, which is eaten like as daily meal in our live. It is the increasing of diseases such as high blood pressure and obesity (62). Moreover, it makes children usually lack the energy to do exercise and feel tired or lazy, not to mention as it reflects poorly in school performance. Therefore, it can be seen clearly that, using images in advertising has some negative effects on children’s health. On
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
People cannot escape advertising no matter where they go or what they do because it is literally everywhere. With colors, music, and other children in advertisements it makes it easier to grab the targeted audience which in this case is children. Children are unable to escape the advertisements because they are everywhere they turn. Unhealthy food advertisements are all over the place. They are on billboards, television, computers, magazines, newspapers, and more. In sight and in mind. The more unhealthy advertisements children see, the more unhealthy foods they are going to want. “The more television they watch, the fatter they will get.” (“The Whys of Obesity”). If only unhealthy food advertisements would no longer be allowed then maybe people would see a change in the number of obesity in childhood. Parents should limit children’s time watching television and using electronics to decrease the number of unhealthy food advertisements seen and to encourage more healthy foods to be eaten. The poor eating habits that some parents past down to their children are absolutely obscured. It is a sorry excuse for a child’s obesity for the reason to be because of their parents own eating habits. A child should not have to suffer for their parents mistakes. Many parents praise children with sweets and junk foods for doing something good. “Don’t bribe your child with ice cream to get him to eat spinach; it makes the spinach look bad.” (Arguelles 51). “In one
There has been a long term concern that youth or children who eat from fast food restaurants have a big risk for becoming overweight. Some research shows that "greater familiarity with fast food advertising on television is associated with obesity in young people" (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and owners of these fast food restaurants use many techniques to attract children and help cause childhood obesity. Not only are they mainly targeting children but also they target low
Let’s begin with the fact that there are advertisements at about every street corner, television channel, radio station, and social media website that we come across. Unfortunately, a majority of them promote fast food, their low prices, and target their advertising to children. This has not lead to substantial improvement in the marketing of healthier food because statistics show that about three out of every four food related commercials advertised to children fall into the unhealthy groupings that contribute to the obesity
There are a massive number of overweight children in the world today, and the waistlines of children are continuing to grow at disturbing rates, which is threatening and putting their lives in danger's way. The growing rate of childhood obesity has consumers and health advocates urging the United States government to investigate the relationship between childhood obesity and marketing. Transiri states, in Don’t Blame the Youth, “As youngsters get fatter, parents, public health organizations and government officials continue to question the impact of food-marketing practices” (Casison-Tansiri). Childhood obesity rates are increasing in the United States because the advertising industry is targeting our children with unhealthy eating habits. These are harsh statements, and may be offending to some, but the obesity rate in children should be just as offensive, and society as a whole needs to be involved to make a difference to prevent childhood obesity.
It attracts children as a main target audience using numerous mediums and themes that feature food advertising contents. These mediums include television channels, internet, films, videogames, and supermarket promotions. Currently, advertising through television is the most prominent medium that advertisers use to promote food products to children, because it is the platform that many children spend much of their time on watching their entertaining channels. While watching the TV, children are exposed to a lot of embedded advertisements that contain animations, pictures, appealing statements, music, colors, cartoon characters, and celebrities. All of these are some themes that advertisers use to grab the attention of children while watching TV. According to Nassar & Zien (2012) who analyzed the effects of TV ads on children in the middle east, “children pay more attention to what they see rather than to what they only hear” (p.268). Hence, fast food advertisers take this opportunity to their advantage by designing advertisements with many visual triggers along with a nice food packaging and a great displaying of the product. A study about the effects of food ads on children and parents found that the majority of children in a sample size of 75 favored to have the unhealthy advertised food item they saw on TV than a healthy
“There are twelve billion dollars spent annually on ads directed at children” (Dittmann, 2004). These advertisements target young, impressionable minds, capture the attention of the child and imprint an ideal or message. While watching advertisements, a child develops a like or dislike for an activity or product. The strength of the desire is proportional to exposure. Desire creates action and action creates sales. I observed this principle with a sibling, my younger brother Eron. When a General Electric commercial came on television he, would turn and be mystified by the music and dancing of the actors. Around the age of eight, he expressed a very strong opinion that General Electric products are superior to other products. At this stage in his development, he did not have the cognitive ability to think abstractly to weigh all of the aspects associated with what makes a product of quality.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Children don’t always understand that the advertisements that they are seeing on the computer and television are not always true. Many children believe what they see so they believe everything they see on television to be true. Overall food marketing has a negative effect on children’s health. The way that fast food chain and companies are advertising today are unethical. These companies are implying unethical messages to children about their product. The food marketer’s main purpose is to make money. One on the best ways for their company to make money is through the children’s parents. Food companies are enticing children to want their product and the only way for the kid to have it is to ask their parents for it. This puts parents also at fault for the reason children are suffering from childhood
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...