preview

Negative Effects Of Advertising Information And Manipulation

Good Essays
Advertising Information or Manipulation
Every company is trying to grab the consumers so they make unhealthy advertisements which really affect the minds of children and their health which is not good for the society. Advertisers did not pay attention towards the safety of the customers, their main focus is on the profit maximisation by directly advertise to children.
Advertising have a lot of negative effects on children. It is argued that advertising is directed at children; companies target their vulnerability and wanting things they do not need. Advertising influences children’s habits, preferences, their occupational expectations and companies making children’s attitude materialistic just for their
…show more content…
By watching advertisements children’s mind diverted to the concept of advertisement and observes the ideas and information which adversely affect the behaviour of children. “In a study it is found that commercials did not create stereotypes, they suggested advertising could play a powerful role in reinforcing stereotypes. Their study reveals that products advertised to girls focused on themes of popularity and beauty, while boy oriented commercials tended to concentrate on power and speed”(Courtney and Whipple, 1983). Using unfair means in the advertising have also bad affect on the children social development and purchase behaviour. Children today are exposed to all types of advertisements on various media like television, print media and internet as well. Many companies have their seperate websites which are also shown in these commercials. With the advent of internet, companies find new and best ways to reach customers on broad scale specially target teenagers and children to earn more money. Companies like McDonald’s have target children through its websites by offering different types of events online like playing games and…show more content…
Now every company related to junk food, advertise their products through online and print media. Companies have their own web applications on which they give more attractive offers to children about the fast food stuff. Companies now advertise that fast food is nutritious to health and it is a healthy diet but the reality is that the nutritional value in junk food is zero and it is the main cause of obesity. The advertising only creates wrong impression on young minds and they live a life of materialistic joys and ofen lose the ability to live a life without materialistic joy. They get used to lifestyle which is reflected in advertisements. Companies try to discover new methods to advertise products to children and they show advertisements in a way that their fast food is harmless, they are only increase the obesity disease. There are also dangerous problems like dipression , or even suicidal thoughts as well as serious disease like diabetes. The main reason behind these problems is junk food, such as pizzas, burgers and soft drinks, these are more promoted at the time of children’s programs. This food have high amount of calories, fat and sugar whereas low amount of vatamins, protein and minerals thereby affecting kids health adversely. Sometimes the advertisements related to the use of tobacco, alcohol which badly affects the kid’s behaviour and they think that by using these products they become a cool
Get Access