Technology Theory : Technology And Innovation Essay

Technology Theory : Technology And Innovation Essay

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Technology Mudslide Hypothesis :
This term was first introduced by Clayton M. Christensen in 1995, to discuss the phenomenon that emerges and might result in large firm’s failure as the result of technological innovations. Two concepts of disruptive and sustaining innovation was developed to explain two main categories of innovation. Sustaining technology or innovation refers to an innovation that does not create a new market or value and only improves the existing technology allowing the firms to compete against each other’s sustaining innovations. For example, introduction of Iphone 6 in the market did not create a new market segment and it was only an improvement to the existing product in the market. On the other hand, disruptive technology refers to the one that creates a new market and value. For example, back in the day when cars were considered luxury goods only a percentage of people were able to afford it but introduction of cheap cars disrupted the market and allowed others to enter the car market. Also, introduction of cellular phones disrupted the market for fixed line telephones . Technology mudslide hypothesis says if firms fail to constantly strive to keep up technologically with other business they will slide down the hill just like trying to climb a mudslide raging down the hill and you stop for one second to catch a breath. Christensen tests his hypothesis on different markets and innovations and concludes that his hypothesis is wrong and reality is different. He had shown that the business environment of large firms does not allow them to keep up with the new technology at first, because it is not profitable enough initially and because they do not want to take away resources from sustaining innovations that c...


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... talks about a strategic partnership that needs to be formed between management and employee throughout the technological change process, in order for the change to be successful. The author presents an integrative framework for implementing the change and explains the technological adoption life cycle with various steps that must be taken in order for the change to be successful. The six steps in the life cycle are as follow :
1) Identify business strategy and goals
2) Assess whether new technology is needed to meet these business strategies and goals and whether the organization is ready for the technology
3) Planning, implementing and training
4) System design
5) Implementation
6) Evaluation
In order for the change to have an ongoing success, the findings of the last step, Evaluation, needs to be fed back to the first step and business strategy changes accordingly

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