Strategic Planning for Ribena, a Company in The United Kindom

2037 Words5 Pages
bulb-icon

Recommended: Strategic planning

Overview
Firstly internal environment, general environment and industry environment analysis are addressed followed by the identification of problems Ribena faced and suggestions on ways it could have handled the situation to avoid legal and reputational damage.
GSK is the parent company of Ribena, it's head quartered in the United Kingdom (GSK,2004). In 2003 Ribena in the UK faced public embarrassment and legal charges for its for Ribena Toothkind. A year later a similar incident happened in New Zealand and the company suffered irreparable reputational damage.
In 2012 GSK has stated that it will increase its focus around its core portfolio and it evaluated options for Ribena a nutritional healthcare products to ensure their growth. In 2013 GSK announced that it has sold it to Suntroy a Japanese soft drink company (GSK press release, 2013).
Abell's frame work
This framework helps in defining the business Ribena is operating in by answering three questions, who is being satisfied?, What is being satisfied?, and How are customer needs being satisfied? (Abell, 1980, p.7).
Who is being satisfied? Ribena since it launched in 1930's it had target British children who deprived of fresh fruits in their diet such as oranges.
What is being satisfied? The customer needs after the second world war was healthy food and nutrition that children were denied in the food they consumed.
How are customer needs being satisfied? this is Ribena's distinctive competencies (Abell, 1980, p.7). Ribena offered it customer segment a "healthy" drink with four times vitamin C as oranges which later became iconic and gained the acceptance of mothers around the world.
Internal environment
Resource based model
This model assumes the each organization is unique b...

... middle of paper ...

...T., Watson, J., Kouame, D., Prakasan, S. and Edosomwan, S. (2011) The History of
Social Media and its Impact on Business, Journal of Applied Management and Entrepreneurship, volume 16 Number 3 p.79-91
Tchankova, L. (2002) Risk Identification - basic stage in risk management, Environmental
Management and Health, Volume 13 Number 3, p. 290-297
Verreynne, M. and Schibbye, T. (2005) Where and how do innovative firms find new business opportunities? An exploratory study of New Zealand firms, The Emergence of Entrepreneurial Economics, Research on technological innovation, Management and Policy, Volume 9, p. 141-163
Williams, C. (1997) Intel’s Pentium Chip Crisis: An Ethical Analysis, IEEE Transactions on
Professional Communication, Volume 40 Number 1, p. 13-19
World Bank, 2014 Population Growth (annual %) retrieved from http://data.worldbank.org/indicator/SP.POP.GROW

Show More
Related

  • Why and How Do Policy-Makers and Practitioners Intervene to Encourage New Firm Formation and Development?

    773 Words  | 2 Pages

    Policy makers wield huge influence when it comes to intervention in new firm creation and growth. Policy makers often put into place macro economic policies that seek to overcome attitudinal, resource, operational and strategic barriers to the formation of new firms. (Storey 1994) New firms represent a large portion of the new jobs created each year and therefore politicians are incentivized to make sure new firms are formed. In the past 17 years 63 percent of new jobs have come from small businesses in the United States. (SBA Office of Advocacy 2009) New firms are often closed within 5 years with only a third surviv...

    Read More

  • Nt1330 Unit 1

    579 Words  | 2 Pages

    Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.

    Read More

  • Leading Innovation At Kelvingrove (A), Case Study

    1896 Words  | 4 Pages

    Utterback, A. M. (1996). Mastering the dynamics of innovation. United States of American: Harvard Business Press

    Read More

  • A Business Model Analysis of Eli Lilly and Company

    2081 Words  | 5 Pages

    Teece, D.J. (2010) ‘Business Models, Business Strategy and Innovation’, Long Range Planning, vol.43, issue 2-3, pp.172-194 [Online]. Available at: http://www.sciencedirect.com/science/article/pii/S002463010900051X [Accessed 24th November 2013]

    Read More

  • Considerations Of A Strategic Plan

    1447 Words  | 3 Pages

    New businesses will take longer to thrive with the United States falling economy. The faltering job market and the deepening slump in housing threaten to hurt consumer spending. Consumers are becoming more conscious of their spending and therefore using cash to pay for smaller necessary purchases. The cost of entertainment and other presumed luxuries may be pushed to the background by most families, when having to choose whether to pay for a bill or treat the family out. Thriving businesses will understand the need to provide a service or product at affordable prices.

    Read More

  • Media Impact On Social Media

    1001 Words  | 3 Pages

    With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.

    Read More

  • Persuasive Essay On School Food

    1830 Words  | 4 Pages

    of what they eat. Changing the public food system takes a lot of encouragement from the

    Read More

  • Analysis of Cosmetic Retail Companies in Hong Kong

    2670 Words  | 6 Pages

    In the following report, we will analyze different dimensions of customer needs and discuss how to satisfy customers.

    Read More

  • Strategy Book Reviews and Five Product Strategy Plans

    987 Words  | 2 Pages

    The goal of this paper is to provide key insights and concepts from three strategy books and then begin the strategy planning process for five different products. The three books shy away from advocating old school Porter’s concepts and instead recommend strategic innovation since modern market environments are dynamic. In Book 1, "Thinkers 50 Strategy," Crainer and Dearlove (2014) discuss the evolution of strategy concepts from early military strategists (Sun Tzu) to more recent influential works such as Michael Porter’s ‘Five Forces’, Gary Hamel and C.K. Prahalad’s resource-based ‘Harmonic Strategy’, Richard D’Aveni’s new 7-S framework for hypercompetition, W. Chan Kim and Renée Mauborgne’s ‘Value Innovation’ and ‘Blue Ocean Strategy’, David P. Baron’s ‘Integrated Strategy’ that includes nonmarket strategy and Pankaj Ghemawat’s ‘World 3.0’ for global strategy. Rita McGrath underscores the need for newer strategy techniques: “Today we’re seeing industries competing with industries, different arenas where competition manifests itself. Strategy, entrepreneurship, and innovation are all bleeding into each other” (cited in Crainer and Dearlove, 2014, chapter 1, last para.).

    Read More

  • Case Study Of Smoothie Fruit Company

    2785 Words  | 6 Pages

    All the fruits and vegetables are handpicked from farms across the country, and will be delivered to the production line after undergoing through relevant laboratory test and approvals by the research and development department of the company. Dominant production line of the organization will consists of wholly crushed fruits and vegetable extracts with no added artificial flavors that will also be full of nutrients for health benefits. Furthermore, the company would sell fruit smoothies and vegetable smoothies for consumer preferences. All juices and smoothies packages are designed to be recyclable cartons as our main concern is on developing environmental friendly practices. Size choices for the product will be available in three different capacities which are 1L carton,500ML carton and 250ML carton all designed in very unique way where the out core of the package describe the flavor included in. target market for this commodity will be mostly teenagers when demographic segmentation was taken in to account. In addition to this company is also focusing on developing a newly product range specially designed for kids where they have an opportunity to create smoothies by themselves and to have their own fun size

    Read More

  • Customer Satisfaction Strategies

    1040 Words  | 3 Pages

    Our interactions with the customer, the promises made to the customer in these conversations, the customer's expectations generated in these conversations, and the actions we take that are consistent with those expectations combine to produce a declaration of satisfaction when we ask.

    Read More

  • Enterprise Rent-a-Car Case Analysis

    769 Words  | 2 Pages

    Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i...

    Read More

  • An Overview of Business Strategies

    2251 Words  | 5 Pages

    Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.

    Read More

  • Utilitarian Ethical Theory Case Study

    700 Words  | 2 Pages

    In other words, their purchasing power is more focused on their need, health, and efficiency and cost effective. It is with this in mind, this writer would say that there lies a possibility for a company to cater to both its best interest and that of the consumer conjointly. Without customers, there would not be any company; therefore, a secure partnership between the company and customers would be more beneficial for both parties, in that the customers would be loyal to the company based on if they feel valued and if their needs are being met by the company. The company can foster this partnership by building a strong customer relationship management – where they have a customer-centric model in which they learn ways to enhance their product and service through feedback received from the customers. Here, both interests of the company and the customer will be

    Read More

  • The Business Environment

    1258 Words  | 3 Pages

    As Peter Duckers has put it, "The ultimate aim of all business organisation is - to create a customer". These days, for most products and services, the market belongs to the buyer. The customers e...

    Read More

More about Strategic Planning for Ribena, a Company in The United Kindom

Open Document