Essay about Strategic Planning For A Marketing Plan

Essay about Strategic Planning For A Marketing Plan

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A marketing plan is a comprehensive outline of the organization overall performance and success whose main aim is to provide business solutions by creating awareness to the customers expected. A Market plan can be operated under two different categories which involves strategic planning and tactical planning. Strategic planning involves the process of the organization creating its direction and making decisions that either affects the consumer directly or indirectly. Tactical planning involves taking of the organization strategic plans and creates short term actions to be met. Marketing being the most critical component of a business progress it is essential to expose your product to the customers through all means possible to encounter the interest of the clients.
Businesses create corporate missions which define their existence as well as their roles which remains an altered over duration of time and mainly covers three main areas which are customer groups, needs and technology changes. Into the bargain, businesses have visions which define what they want to achieve over time hence providing guide lines as well as inspiration to what the organization is aiming at in a given period of time. Business vision is largely affected by the leading group, if the executives live in a world of hallucinations the business will be in high heights of achieving its vision.
There are number of things that should be put into consideration when marketing your product to make sure it will give the maximum sales possible. Start by looking after the customers who are interested in reading your book or similar books, after their identification sell your book to them. Study the people whom you relate with in order to select the group which loves re...


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...eting being a business function that needs identification and target of customers. There are four P’s which need to be considered to enhance marketability:
• Product
These are goods and services that a business provides for sale to the targeted market where quality, designing, customer service and subsequent after sale service should be of a high class.
• Place
This affects the sales person in order to move to the right places with high density of people in order to increase the number of sales.
• Price
This refers to the amount of money the customer has to pay to own the kindle book. Customers tend to buy the products with discounts and also are at low price.
• Promotion
This refers to the act of campaigning for your kindle book to the customers so that you can increase the number of sales. This will go hand in hand with advertising and also direct sale promotions.

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