Amazon's Mission Statement

explanatory Essay
716 words
716 words

Amazon began in 1995, founded by Jeff Bezos in 1994 in Seattle, Washington. Starting out in book sales over the internet, they sold their first book, “Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas Hofstadter”, in July of 1995. Since then, Amazon has expanded their sales beyond books to other various products, growing into one of the world’s top e-commerce businesses. Bezos’ vision and mission statement for Amazon is “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” For the most part, this vison has been achieved, Amazon is the “top revenue maker in online retail worldwide” and is geared towards giving consumers the ability to find what they want on their marketplace site. In 2014, Amazon’s mission statement was changed “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This was due to Amazon’s expansion of their range of consumers from only customers to customers, …show more content…

In this essay, the author

  • Explains that amazon began in 1995, founded by jeff bezos in 1994 in seattle, washington. they sold their first book, fluid concepts and creative analogies, by douglas hofstadter, in july 1995.
  • Explains bezos' vision and mission statement for amazon, which is to be the "top revenue maker in online retail worldwide."
  • Explains that amazon's initial strategy for company growth was focused on mergers and acquisitions of various companies starting in 1998 and is still in effect.
  • Explains that amazon invested in subsidiaries and produced their own products such as the kindle e-reader in 2007 and the introduction of amazon prime in 2005.
  • Explains that amazon has faced a number of challenges, mostly lawsuits and controversies. barnes & noble's first lawsuit was settled out of court in 1997, and walmart’s theft of trade secrets in 1998.
  • Narrates amazon's controversies, including boycotts, poor work conditions, and taxes. amazon has toughed it out despite all these setbacks.

Amazon also started to expand the categories of products they sold. Their initial business plan took into account that there would be no profit for five years, selling books at wholesale value from Ingram Content Group, known before as Ingram Book. After surviving the bubble burst, Amazon grew and turned a profit of five million dollars in 2001. Around this time there was a change in the strategy; Amazon began to spread across the world, building subsidiaries and formed various alliances with companies such as Toys R Us, Borders and Target. However, these alliances only lasted until 2006 for Toys R Us, 2008 for Borders, and 2011 for

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