Social Media And The Coca- Cola Company Essay

Social Media And The Coca- Cola Company Essay

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If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them. Tools such as Twitter, Facebook, Instagram, Pinterest, various blogs sites and YouTube are used to fuse connections from companies to the consumer. Social media is widespread and it is imperative for Coca-Cola to stay ahead of the competition.
History of Coca-Cola
On May8, 1886, Atlanta based pharmacist John Pemberton invented Coca-Cola, and his bookkeeper, Frank Robinson, named the product after two ingredients, coca leaves and kola nuts. Mr. Robison also believed that the 2 C’s would look the best for advertising. The beverage entered its debut across the United States in 1895 after Asa Candler acquired The Coca-Cola Company. In 1919, Coca-Cola Asa Candler retired and his family sold the company to Atlanta baker Ernest Woodruff and a group of investors for $25 million and moved the headquarters to Atlanta, Georgia (The Coca-Cola Company, 2015).

... middle of paper ...

...his would further increase their competitive edge over their rival Pepsi,Co.
This paper explored Coca-Cola’s social media footprint, ‘Share a Coke’ and ‘Share A Coke 2.0’campaign social media success. In addition, discussed Coke’s strengths, weaknesses, opportunities, threats, and potential ethical issues. While there are a number of challenges that Coca-Cola could face with using social media, they have actually used social media to their advantage. They also understand the ethical responsibility one must have if a company uses social media to advertise its products. Coca- Cola’s social media presence and engagement with the consumer grows daily. As long as Coca-Cola is committed to evolving with the consumer’s ever changing attitudes towards beverage’s it will insure that it will probably remain a top-tier beverage provider for years to come.

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