Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them. Tools such as Twitter, Facebook, Instagram, Pinterest, various blogs sites and YouTube are used to fuse connections from companies to the consumer. Social media is widespread and it is imperative for Coca-Cola to stay ahead of the competition.
History of Coca-Cola
On May8, 1886, Atlanta based pharmacist John Pemberton invented Coca-Cola, and his bookkeeper, Frank Robinson, named the product after two ingredients, coca leaves and kola nuts. Mr. Robison also believed that the 2 C’s would look the best for advertising. The beverage entered its debut across the United States in 1895 after Asa Candler acquired The Coca-Cola Company. In 1919, Coca-Cola Asa Candler retired and his family sold the company to Atlanta baker Ernest Woodruff and a group of investors for $25 million and moved the headquarters to Atlanta, Georgia (The Coca-Cola Company, 2015).
... middle of paper ...
...his would further increase their competitive edge over their rival Pepsi,Co.
This paper explored Coca-Cola’s social media footprint, ‘Share a Coke’ and ‘Share A Coke 2.0’campaign social media success. In addition, discussed Coke’s strengths, weaknesses, opportunities, threats, and potential ethical issues. While there are a number of challenges that Coca-Cola could face with using social media, they have actually used social media to their advantage. They also understand the ethical responsibility one must have if a company uses social media to advertise its products. Coca- Cola’s social media presence and engagement with the consumer grows daily. As long as Coca-Cola is committed to evolving with the consumer’s ever changing attitudes towards beverage’s it will insure that it will probably remain a top-tier beverage provider for years to come.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- “Consumers no longer want only a great product; they want to buy products from companies that align with their character and values” (Kent, n.d, para. 1). In 1886, Dr. John S. Pemberton was a pharmacist who created a drink consisting of mixing syrup with carbonated water (World of Coca-Cola, n.d). Frank M Robinson, was his bookkeeper and then partner, invented the innovated trademark, logo and script; still used today (World of Coca-Cola, n.d). Pemberton sold portions of the company to new investors who took the product and the brand to the next level.... [tags: Coca-Cola, Social media, The Coca-Cola Company]
873 words (2.5 pages)
- Differing Recruiting Strategies The companies listed below were all chosen based on an Indeed.com search of current job openings in the country. These companies or organizations share a common thread between one another in regards to their recruitment techniques, which is integration. Each of their enterprises revamped their recruiting strategies based upon an increasing and noticeable trend within their organization. With the rise of social media platforms, companies of all shapes and sizes have found that this network is filled with sources of talent and is a building block to becoming more transparent.... [tags: Coca-Cola, The Coca-Cola Company, Social media]
1845 words (5.3 pages)
- The Coca-Cola Company is one of the world 's largest beverage company constantly create many successful marketing campaigns. In 2014, the company launched “Share A Coke” summer campaign which became one of the best performing campaigns in its history. The campaign was first introduced in 2011 in Australia. It quickly become very successful as it increased the sales by 2% and reversed a decade of consecutive decline in the consumption of carbonated soft drink in the U.S. (Esterl, 2014). The idea was to encourage people to reconnect with the brand and to get people talking about it again by swapping out the company’s iconic logo on cans and bottles not only for 250 most popular first names but... [tags: Coca-Cola, Advertising, Social media]
1071 words (3.1 pages)
- Coco-Cola was created by John S. Pemberton on May 8, 1886. Only nine drinks were sold in that year. Coca-Cola was named by Frank Robinson. Frank thought that two Cs would look great in the advertisement of the product, to his discovery his vision was on the money. In 1887 Pemberton copyrighted his Coca-Cola Syrup and Extract with this United States Patent Office, and the rest in history. Today, the Coca-Cola brand is among the most renowned and reputable beverage companies in the world, and is still gaining momentum in the fast expanding industry.... [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]
856 words (2.4 pages)
- Lesson # Case Studies Star Student International American University Incredible Instructor Month Date, Year COKE IT IS. Coca-Cola Company started way back with a unique, market- tested formula at first was to develop a version of the coca wines (basically cola with alcohol and cocaine) became popular at that time but beverage manufacturers forced to produce a non- alcoholic beverage. It is the world 's biggest drinks company nowadays. A carbonated soft drinks as well as a substantial chunk of the somewhat larger, non-carbonated segment.... [tags: Coca-Cola, Soft drink, The Coca-Cola Company]
1147 words (3.3 pages)
- The Coca-Cola company is a the world’s largest beverage production company responsible for producing over 500 brands with more than 3,800 beverage choices (coke, 2016). Some of the popular billion dollar brands are Coke, Diet Coke, Coke Zero, Sprite, Powerade, Fanta, Dasani, and more. Beyond production, the Coca-Cola Company seeks to be well-rounded by addressing issues of sustainability, diversity, empowerment, and more. There are several international divisions of the Coca-Cola Company such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic, and Coca-Cola FEMSA.... [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]
1312 words (3.7 pages)
- Share a Coke Campaign When speaking about soft drinks coca cola is one of the top brands to pop in people’s minds. Why is that. Coca cola has monopolized the soft drinks beverage world and it’s the top leading soft drinks company in the world. They have implemented many strategies and tactics in order to accomplish their success. Strategically planning their campaigns coca cola also utilized a couple of media theories such as social influence and demographics in order to convey a successful campaign to their consumers.... [tags: Coca-Cola, Soft drink, Caffeine]
1358 words (3.9 pages)
- The Coca-Cola Company is one of the world’s leading drink organizations. Its red and white Logo is acknowledged everywhere throughout the world. The Coca-Cola drink was established in 1886 in Atlanta, Georgia by creator John Pemberton, an average of nine servings of Coca-Cola was sold each day. As of today, Coca-Cola has expanded its numbers to 1.9 billion servings of company merchandise (Coca-Cola, 2017, Who we are). According to Coca-Cola “Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks, with nearly 200 no and low calorie products.... [tags: Coca-Cola, Corporate social responsibility]
732 words (2.1 pages)
- Millennials are almost always connected to each other because of their close relationship to modern technology. “Share a Coke” started back in the summer of 2011 in Australia as a way to get people up and drinking Coke as it was a way for them to gain sells in an already competitive market. (www.coca-cola.com) It was originally made to be a mass appeal to get more sales but it also eventually had a widespread success with millennials. The “Share a Coke” campaign lacks in many ways in itself, it also shows that the labels can bring all walks of life together, and how it targets millennials and how they may view or analyze it.... [tags: Coca-Cola, Generation Y, The Coca-Cola Company]
756 words (2.2 pages)
- Coca Cola:The World Wide Leader of Beverages Coca Cola is an American multinational manufacturer and distributor of Coke and other soft drinks. Coca Cola was invented by a Pharmacist named John Stith Pemberton in 1886. The original formula was invented and claimed to cure many diseases such as indigestion, nerve disorders, headaches, impotence and even help with morphine addiction. Cocaine along with caffeine are two of the main ingredients from the old classic version, “The cocaine of course, came from the leaves of the coca plant, and the caffeine originated in extracts of kola nuts, giving rise to the name Coca-Cola (the 'K' in Kola was replaced with a C for... [tags: Coca-Cola, The Coca-Cola Company, Caffeine, Cola]
1204 words (3.4 pages)