In a society where food is no longer viewed as just a source of nutrients and is becoming increasingly unhealthy, it has become difficult for many to eat healthy. Hungry-Girl.com is a free email subscription service that was started in May 2004 by Lisa Lillien with that thought in mind. It offers information about healthy eating. The home page is the first page that the audience would see. The main purpose of the home page of the Hungry-Girl website is conveyed through the use of vibrant imagery and intriguing descriptions to charm the intended audience of the website to subscribe to their email service. A secondary purpose of this site is to tempt the audience to purchase Lillien's published books. I believe that through utilizing these elements in the site, this website is rhetorically effective It is likely that the intended audience of this website is women based on the colors used on the homepage of this site. More specifically the intended audience of this site is likely women who are interested in cooking and healthy eating. I know this through text used on this site as well as through the additional images used. The colors used on the homepage of this website are vivid shades of blues, pinks/purples, and greens. All of these colors are very feminine shades of their respective color. These colors would not often appear on sites that are trying to appeal to a male audience, so it is safe to say that the intended audience is female. The images used on this site also support this idea. Some of these images include lips, flowers, and cartoon illustrations of Lisa Lillian. Floral designs and cute images of lips are not something meant to appeal to a masculine audience. They applied these images with the purpose of appealing to f... ... middle of paper ... ...ed audience group, I also use it for its intended purpose. The fact that her books are best sellers also supports my position that this site is rhetorically effective. If her books are able to become best sellers, that shows that she has reached a large number of her audience and more than likely reached people who did not fall under her intended audience, for example Dr. OZ who is neither a female or very feminine. Another fact that supports this opinion is the number of subscribers this site has. I found from additional researching that her website has at least 1 million subscribers. That would mean that the home page of the site, which is essentially the hook of the entire website, does a good job in captivating the audience. Therefore, by utilizing bright and colorful imagery and intriguing descriptions, this home page of this website was rhetorically effective.
“Food as thought: Resisting the Moralization of Eating,” is an article written by Mary Maxfield in response or reaction to Michael Pollan’s “Escape from the Western Diet”. Michael Pollan tried to enlighten the readers about what they should eat or not in order to stay healthy by offering and proposing a simple theory: “the elimination of processed foods” (443).
There are many different beliefs about the proper way to eat healthy. People are often mislead and live unhealthy lifestyles as a result. Both Mary Maxfield and Michael Pollan explain their own beliefs on what a healthy diet is and how to live a healthy lifestyle. In the essay, “Escape from the Western diet” Michael Pollan writes about the flaws of the western diet and how we can correct these problems to become healthier. In the essay, “Food as Thought: Resisting the Moralization of Eating”, Mary Maxfield criticizes Michael Pollan’s essay about eating healthy, and explains her own theory on how to be healthy. She believes that Pollan is contradicting himself and that what he is stating is false. Mary Maxfield ponders the
Kingsolver asserts that this lack of a food culture is the cause of America’s obesity epidemic, supporting her assertion with statistics that state that we produce twice as many calories as we need. Kingsolver also describes the process by which almost all of the produce, such as corn and soy, are turned into oils or fed to livestock in factory farms. Those high calorie oils make their way into all of our foods, especially into junk foods. Junk food ads specifically target children, and yet when the children become obese, it is portrayed as a “failure of personal resolve”, leaving the companies producing the
While beauty pageants, Barbie, and icons such as Marilyn Monroe present a more provocative and sexual image than standard 1950s sitcoms, such as Leave It to Beaver or I Love Lucy, they do still fit into a prescribed gender stereotype. Most significantly, do not challenge the overarching notion that women are to be feminine and aim to sexually please males (Meyerowitz 16). Rather, they present and support the culturally-defined understanding of the ideal woman, physically. 1950s beauty pageant contestants, Barbie, and Marilyn Monroe all embodied the ‘perfect women.’ These women, icons, and toys were voluptuous, but petite. They were small in frame, had larger breasts, full hips, and a tiny waist. Their hair was done in a very feminine style
“Don’t Blame the Eater” is an article by David Zinczenko that explains to Americans, specifically overweight young Americans, about the risks eating at fast food restaurants and its cause of affecting one’s health. In his article, he tries to address the issue about America’s food industries by using literal devices such as tone, logos, ethos, diction, and organization in order to spread his message. He begins his article by addressing the topic and as he continues writing, he supports his topic by writing about personal experience and moves onto the reasons why his topic in a serious issue. Although he shows an overall clear progress, he does tend to have a few problems with his writing that could be improved.
Wintergirls is a book related to eating disorders. The author’s purpose of writing this book is to inform readers what a person with an eating disorder. It depicts the inner and outer conflicts that characters like Lia and Cassie face with disorder. It all began with a competition between two characters of who can be the skinniest. Cassie dies in the attempt of winning the game. Lia, the main character in this novel, always keeps track of her food consumption. For example, one breakfast morning, Lia said she didn’t want “a muffin (410),…orange (75),…toast (87),…waffles (180)” (Anderson 5). Lia constantly keeps track of the calories she eats. Unlike Cassie who follows the path of bulimia, Lia inhibits herself from eating, therefore not getting the proper nutrients. This allows the readers to know how a person with a disorder like Lia can restrain herself from eating foods that we’re used to eating in our regular lives. Her ultimate goal frequently change, getting lower and lower each time. Lia strives for a “five hundred calories a day” (Anderson 189). Her constant change of goals allows the readers to know the struggles a girl with such a mindset may feel.
In a society that is facing numerous problems, such as economic devastation, one major problem is often disregarded, growing obesity. As the American society keeps growing, so does growth of the fast food industry and the epidemic of obesity. In order to further investigate the main cause of obesity, Morgan Spurlock, the film director and main character, decides to criticize the fast food industry for its connection with obesity in America. In his documentary Spurlock performs a radical experiment that drives him to eat only from McDonald's and order a super-sized meal whenever he is asked. By including visual and textual techniques, rhetorical appeals, and argumentative evidences, Morgan Spurlock was able to help viewers know the risks of fast food and how it has caused America to be the world's “fattest country”.
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
Lauren Williams and John Germov (2004)”The Thin Ideal: Women, Food, and Dieting”, in Lauren Williams and John Germov (Editors) A Sociology of Food and Nutrition. The Social Appetite, Oxford: Oxford University Press, 342
"By ladies for ladies," he said in a media scene full to bursting with sources by men to ladies, this magazine serious potential for liberation from the stifling, predictable, cookie-cutter representations of sexuality, organizations and ladies themselves that we are encompassed by today. At the same time is it?
Bordo’s essay shows the way that women are constantly being bombarded with commercials. Advertisements portray the idea that you are what society envisions you being, if you don’t make a certain choice regarding to the kinds of food you eat, and the amount of food you eat. They say that if you don’t eat a certain kind of cereal, that you will be fat, or that you look unattractive eating that thick, burger, and instead, you should have some
She said that our media climate mostly provides a very misleading mirror of our lives and of our gender, therefore, she emphasized there must be a change to that. Examples, of the media companies she highlighted are; television, radio, publishing, games, and so on. She said, they use a very stiff segmentation approach in order to understand their audiences. Which is an old school demographics, and end up coming up with these very restraining labels to define the public. In addition to that, is the media companies trust that if you fall within a certain demographic category then you are likely in certain ways, as well as having certain taste, and like certain things. (Blakely, September 29,
...e lip-gloss product. By using this advertisement to examine common womanlike stereotypes, and to see what women are drawn to in the United States, we notice that choices of colors, fonts, and images used can be appealing to those who are more feminine. The details presented to each reader of this magazine advertisement are shown a multitude of feminine stereotypes, which are targeted towards younger women in America.
The topic of gender is always a heart-wrenching debacle, but when authors like Kilbourne and Kimmel displays the topics, it shows they are fully aware of the audience, matching it with the correct purpose and stance. They know which types of appeals are most appropriate for captivating the audience’s attention as well. All these elements combined together create an article that surely compels the reader to think twice about women in ads, or regular men, hiding their emotions.
Many people in America, from toddlers to the elderly, have shown numerous signs of bad health. People have the desire to keep on eating due to more, new things being merchandised as “new and improved items” from the producers. For example, nowadays, people are eating pure junk that they find satisfying on the grocery food shelf. As, stated by Michael Pollan, in his article, “Eat Food: Food Defined” he affirmed that “real food is the type of things that our