Seven-Up Company
Seven- Up Company was first invented by Charles Leiper Grigg as the Howdy Corporation in 1920, and has been trying to deliver an optimistic message to the audience. For example, Charles has added a red spot between the Seven and Up that represents talisman as stimulus to the brand. Also, in 1929, he came up with a new name lemon- lime soft drink which is non caffeine and sugar free. In the late nineteenth century and early twenties, Seven-Up was one of the privilege medicine outputs for the health benefits like the digestion system and people who has bipolar problems. Luckily, Seven-Up Company gained its popularity, was very successful in 1936, and became one of the best-selling soft drink in the world. Throughout the years, Seven-Up Company was aiming to earn reputation and propagate widely by using persuasion techniques that can touch the people and convince them in their products. However, their popularity has reduced recently due to the gaps they had in displaying their ads, and the variety of drinks that have been produced and taken a massive uprising. By looking at one of their ads, we notice that they used a lot of pathos in a way to catch people attention such as, first, they put two ladies who have smiley faces which is really attractive for the people who are unhappy in their lives, and has a way in making them think that drinking seven- Up has the magic way to happiness in life. Second, when they used the terms” you like it, it likes you”, “you deserve”, and the offer to watch “Soldiers of Fortune” show; these words talk the audience emotions, which is directly purposed to touch the viewers’ feelings and make them fall in love with the ad, but, most impo...
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...efreshment and activity. Luckily, these types of Ads work nowadays a lot for the people who are busy most times and in need for relaxation. Therefore, these kinds of people are not interested in wording ads, but more likely in image ads for they have charming colors and beautiful drawings, which bring peace and reassurance. Honestly, Seven- Up company have been using many great ways to gain the product prosperity in spreading between people.
Finally, Seven-Up has been a very successful company; who’s Ads reached their audience by developing the feeling of happiness, cheerfulness, and satisfaction. Even though Seven-Up Ads has been built on the same concept, they simply could deliver an optimistic message to the world around and got popular. Many soft drinks produced after the Seven-Up, Nevertheless, Seven-Up still have a distinctive imprint in American history.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
“Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.
The world we are living is a fast paced ruled by the media. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. These images are constantly in our minds throughout our lives. Advertisements select audience openly and target them with their product. The advertisement is implied in order to be like the people in the advertisements you must use their product. This approach is not new to this generation, but widely used today. The advertisements grab people attention and persuade them with the appearance of beauty and happy women that looks sophisticated to people eyes.
The Molson Beer advertisement was shown in the Playboy Magazine and FHM during the years 2002 and 2003. Advertising is a form of mass media content that is aimed at persuading audiences or readers, viewers or listeners to take “positive” action on products, services and ideas that are being advertised. The fundamental idea is to steer consumer behavior in a particular way with regards to a product, service or concept (Curtis, 2013, 1). Alcohol or to be more specific, beer advertisements are aimed at persuading the reader into thinking that consuming alcohol beverages would transform their life and yield to having high profile social life. Making use of semiotic analysis, the science study of signs and sign systems (O’Shaughnessy and Stadler,2012,131),
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...
The 1950’s was a booming decade for most of the United States. Brands of every kind began improving manufacturing and sale rates by using advertising in a more effective way. Ketchup company, Del Monte, was one company that used the uprise in advertising to create positive announcements about their product. In Del Monte’s “You Mean a Woman Can Open It?” ad, their use of visual elements, sarcasm and wit, and a common example produce an ad that appeals greatly to their audience. The clever ideas generated by Del Monte result in an effective advertisement for the
The better the advertisement, the more customers they can potentially get to purchase their goods and/ or services. In chapter 14, Hayakawa stated: “Advertising, then, has become in large part the art of overcoming us with pleasurable affective connotations” (p. 150). When I look at advertisements, they either give me a positive or negative feeling. While I was oversea in, I remember going to buy cigarettes with a friend and when he got the cigarettes they had a picture at the bottom. In one corner at the bottom it had the warning and on the other side, it had two pictures one of lung cancer and the other of mouth cancer. The advertisement for the cigarettes gave me a negative feeling which is why I have never
A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
In order for a company to prosper and grow, some look to new products and packages, new uses and/ or new markets. A few of the companies featured used their ingredients as a marketing tool; while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this type of product propaganda many is revealed about the company; while the product itself is tucked behind the hype and flashy words of the companies’ marketing geniuses. The companies featured in this module seem to stick to certain trends such as marketing to one group of the population. Of the marketing schemes that arise include, targeting children and using the “mommy, buy me that” factor, the “on the go” American, the creative individual, and women who want to eat and feel good about themselves doing it. Many of these strategies seem to work however, one might want to reflect on the truth behind this propaganda. Nevertheless, marketers need not fret about if they are stretching the truth or not; all that matters is if the product sells.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
Everyone enjoys a taste of fizzyness in their mouths, in other words, soft drinks, which are also known as “soda, pop, coke, soda pop or fizzy drink”, is a beverage that contains water, not always carbonated, it also contains sweetner as well as a flavoring agent. sweetner used in these drinks may be sugar, high-fructose corn syrup, fruit juice, in case of diet drinks it may have sugar substitues and a combination of all of these. Soft drinks may also contain caffine, colorings, preservatives and “other ingredients”.The high demand of soft drinks made me look into it and the company I chose to focus on for my case study is Coca-Cola. The reason I chose this company is because I find the logo and the font it uses quite intruiging. The curving of each of the letters used in the logo relate closely to the movement of art nouveau and for some of the background of the logo, it closely fits in with art deco as a movement. The simplicity of the logo appealed to me and as a result I chose to make Coca-Cola as my focal point. It is quite interesting as to how the brand had once started off and where it has come to now.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
To sum up, Advertisement is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence by beauty advertisement. According to what has been written above, obviously, advertisement may have both positive and negative effects on consumer behavior. However, the positives are more noticeable than negative effects. Consequently, advertisement may be one of the best tools to distribute information to public.