Coca Cola Rhetorical Analysis
explanatory Essay
993 words
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination. In 1885, John S. Pemberton, an American pharmacist, created the formula for what is now known as Coca-Cola. Being a pharmacist, Pemberton’s original intention was for this concoction to be used as medicine in order …show more content…
The company has accomplished this mainly through the development of new formulas of Coca-Cola in order to satisfy the diverse needs of consumers. For example, introducing products such as Coca-Cola Diet, Coca-Cola Zero, and Coca-Cola Cherry has allowed the brand to appeal to new audiences. Coca-Cola Diet has helped the Coca-Cola Company reach out to a middle-aged audience that enjoy the taste of the original beverage, but have specific health concerns. In addition, Coca-Cola Zero was formulated as an option for many young adults and teens that do not desire to consume the amount of calories normally associated with Coca-Cola. The brand has also developed the popular flavor of Coca-Cola Cherry, which is targeted for people seeking a bit of extra flavor added to Coca-Cola. Although this company has developed formulas for beverages that are completely different from the original taste of Coca-Cola, these are among the most …show more content…
However, many consumers of Coca-Cola products are unaware of the number of problems that Coca-Cola has had with the subject of racial discrimination, the most significant of these issues being a class action lawsuit filed against the company in 1999. This lawsuit was filed by four current and former African-American employees, alleging to have “suffered discrimination in pay, promotions, and performance evaluations” (Business & Human Rights Resource Centre). These individuals, along with over 2,000 other African-Americans employed by the Coca-Cola Company, had “statistics showing that the median salary for African American employees was about one-third less than that of whites within the company” (Business & Human Rights Resource Centre). As a result, Coca-Cola eventually agreed to pay $192 million in settlement charges, which stands as the largest settlement met in any corporate racial discrimination case (Business & Human Rights Resource
In this essay, the author
- Analyzes how the coca-cola company's iconic logo is reimagined to convey its recent controversy with racial discrimination.
- Describes how john s. pemberton, an american pharmacist, created the formula for what is now known as coca-cola.
- Explains that the coca-cola brand has marketed itself to an ever-expanding, inclusive audience by developing new formulas to satisfy the diverse needs of consumers.
- Analyzes how the coca-cola company's iconic logo is reimagined to convey its recent controversy with racial discrimination.
- Describes how john s. pemberton, an american pharmacist, created the formula for what is now known as coca-cola.
- Explains that the coca-cola brand has marketed itself to an ever-expanding, inclusive audience by developing new formulas to satisfy the diverse needs of consumers.
- Explains that coca-cola advertisements have been used across a multitude of different forums since the late 19th century.
- Explains that the medium, or the manner in which a message is communicated, has become an extremely important component in advertising coca-cola.
- Explains that coca-cola is meant to be inclusive of all customers regardless of age, race, gender, sexuality, etc. however, many consumers are unaware of the number of problems that the company has had with the subject of racial discrimination.
- Explains their rhetorical transformation of the iconic coca-cola logo. they wanted to take a popular icon associated with positive thoughts and connotations, then repurpose it by adding an more negative, controversial theme.
- Explains that coca-cola is associated with the iconicity of its red bottle logo, and the inclusiveness history of the brand. by displaying the alleged controversy of racial discrimination against many african-american employees, the image changed.
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- Coca Cola Case Studyanalytical essayCoca Colas astute marketing strategies has played a huge role in its global expansion. By using popular slogans paired with catchy jingles. Coca-Cola has ingrained into individuals hearts becoming a household name globally. Coca Cola has successfully expanded to over 50 countries. Becoming a master in cultural adaptability customizing packaging and advertising to each individual market. Creating a connection between the consumer and their products. Coca Cola doesn’t sell a beverage, they sell an experience, a memory to each consumer around the world. Coca Cola takes advantage of social trends and media, expanding their consumer reach faster than ever. Through that same social media, Coca Cola has created its own social culture type trends, that allows people in different parts of the world to come together allowing them to feel a part of unique exclusive group open to all worldwide. This increasing the company’s popularity. Along wiith its massive success, Coca Cola maintains a high standard for their products with quality
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- Explains that coca cola was invented by a pharmacist named john stith pemberton in 1886 and claims to cure indigestion, nerve disorders, headaches, impotence, and even help with morphine addiction.
- Explains that coca cola's strategy to success is investing in its brand, making it difficult for competitors to catch up.
- Analyzes how coca cola's astute marketing strategies have played a huge role in its global expansion.
- Explains that coca cola was invented by a pharmacist named john stith pemberton in 1886 and claims to cure indigestion, nerve disorders, headaches, impotence, and even help with morphine addiction.
- Explains that coca cola's strategy to success is investing in its brand, making it difficult for competitors to catch up.
- Analyzes how coca cola's astute marketing strategies have played a huge role in its global expansion.
- Explains that coca cola's quality control strategy is simple: if it’s not broken, don’t fix it. their packaging is another fundamental element in how they managed each stage of growth while maintaining control of their brand.
- Explains that coca cola has demonstrated ethical leadership and support in different communities.
- Explains that coca cola's mission is to grow a profitable empire, deliver excellence and value to their investors, all while being trusted by all who inhabit mother earth.
- Explains that coca cola's start was intended for another market, yet transitioned to who they are today successfully. few companies have that type of bragging rights.
1204 wordsRead More - Coca Cola Case Study Essayexplanatory essayCoca-Cola Company is the leading soft drink and beverage company across the globe that has constantly achieved tremendous success and profitability throughout its operations. The company’s success and profitability throughout the years can be attributed to effective management strategies of its business operations. This has contributed to a strong reputation that has not only attracted a huge customer base but also resulted in enhanced performance. The success and profitability can also be attributed to diversification of its products and provision of excellent customer service. However, the company has experienced significant challenges in the recent past that has forced its former executive to
In this essay, the author
- Explains that coca-cola company's success and profitability can be attributed to effective management strategies of its business operations. however, the company has experienced significant challenges in the recent past that forced its former executive to come out of retirement to become the chief executive.
- Explains that coca-cola's non-carbonated drinks strategy was influenced by consumers' increased awareness of health and nutrition.
- Explains that marketers and researchers must identify marketing problems and opportunities before developing marketing strategies and objectives. marketing problems are issues or factors that hinder the success and profitability of a company.
- Explains that coca-cola company's success and profitability can be attributed to effective management strategies of its business operations. however, the company has experienced significant challenges in the recent past that forced its former executive to come out of retirement to become the chief executive.
- Explains that coca-cola's non-carbonated drinks strategy was influenced by consumers' increased awareness of health and nutrition.
- Explains that marketers and researchers must identify marketing problems and opportunities before developing marketing strategies and objectives. marketing problems are issues or factors that hinder the success and profitability of a company.
- Explains that coca-cola's marketing and innovation strategy for transformation is based on consumers' shift towards healthy and nutritious products rather than sodas.
- Explains that coca-cola's product strategy of developing healthy beverages is influenced by the need to meet the changing tastes and preferences of consumers towards alternative beverages.
- Explains that mary minnick, the head of coca-cola's strategy, marketing, and innovation, expressed dissatisfaction with the company’s business operations during the turbulent times.
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In this essay, the author
- Explains how asa g. candler, an atlanta pharmacist, owned coca-cola for $2,300 in 1919. he also owned a drugstore and in 1888 bought the formula from john the inventor.
- Explains that coca-cola was developing new marketing ideas to be successful. the summer olympics in 1928 saw the first drink sold. woodruff built plats overseas to supply the army force and many non-americans to enjoy the beverage.
- Explains that the coca-cola company grew enormously from 1888 to 1907. the company laid off 6,000 employees in 2000 and slashed 1,000 jobs in 2003.
- Explains how asa g. candler, an atlanta pharmacist, owned coca-cola for $2,300 in 1919. he also owned a drugstore and in 1888 bought the formula from john the inventor.
- Explains that coca-cola was developing new marketing ideas to be successful. the summer olympics in 1928 saw the first drink sold. woodruff built plats overseas to supply the army force and many non-americans to enjoy the beverage.
- Explains that the coca-cola company grew enormously from 1888 to 1907. the company laid off 6,000 employees in 2000 and slashed 1,000 jobs in 2003.
- Compares the cost of a liter of coke and the price of the bottle. coca-cola's advertising slogans "it’s the real thing" and "coke is it" are still on the labels.
- Explains how coca-cola made great achievements in investments, such as moving to eight different buildings, and raising the costing. the company is celebrating their 130th anniversary.
1103 wordsRead More - Soft Drinks Essaycomparative essayIt has been a long time, the name Coca Cola can almost be regarded as a symbol of consumers’ culture of Americans and people around the world with its interesting history. With a history of over 100 years of existence, Coca Cola was first founded by pharmacist John Stithy Pemberton who served in the Confederate Army during the American Civil War. He created Coca Cola to be like a painkiller, healing to treat his war injury. S.Pemberton says “Coke also can cure headache, nervousness, depression and addictions.” As understood by the American people at that time, People believed that Coke is an oral drug. Meanwhile, Coke had a new face when the recipe of Coca Cola was completed by accident. A bar employee, Jacobs, confused the Coca Cola syrup and mixed it with soda water instead of ordinary recipe of John Stithy Pemberton and as the result, Jacobs corrected Pemberton's formula. Nowadays, Coca Cola brand is a top selling soft drink and everyone in the world loves it, but everything has two sides to it. Although Coke is the current popular beverage it still has harmful health risks if we consume too much.
In this essay, the author
- Explains the harmful effects of soda on the body, including obesity, diabetes, and phosphoric acid.
- Explains that carbonated soft drinks have a toxic dose that accumulates in the body. if you run out of toilet detergent, you can try one can of coke and soak for one hour.
- Concludes that consumers should pay more attention to the components of the soft drink bottles when they buy because they are a slow bomb explosion in diet.
- Explains the harmful effects of soda on the body, including obesity, diabetes, and phosphoric acid.
- Explains that carbonated soft drinks have a toxic dose that accumulates in the body. if you run out of toilet detergent, you can try one can of coke and soak for one hour.
- Concludes that consumers should pay more attention to the components of the soft drink bottles when they buy because they are a slow bomb explosion in diet.
- Explains that coca cola was founded by john stithy pemberton, who served in the confederate army during the american civil war.
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In this essay, the author
- Explains that coca cola's history began in 1886 when dr. john s pemberton, an atlanta pharmacist created a tasty soft drink which could sell at soda fountains. the company owns or licenses and markets more than 500 non alcoholic beverage brands.
- Explains that robbins, s., and coulter, m. (2014). management (12th ed.). upper saddle river, nj: pearson education, inc.
- Explains that coca cola's diverse product portfolio drives its popularity and profitability. it is highly susceptible to negative publicity and is seen as a major cause of obesity.
- Explains that coca cola's history began in 1886 when dr. john s pemberton, an atlanta pharmacist created a tasty soft drink which could sell at soda fountains. the company owns or licenses and markets more than 500 non alcoholic beverage brands.
- Explains that robbins, s., and coulter, m. (2014). management (12th ed.). upper saddle river, nj: pearson education, inc.
- Explains that coca cola's diverse product portfolio drives its popularity and profitability. it is highly susceptible to negative publicity and is seen as a major cause of obesity.
- Cites martin, a., and mesler, l. (2013). groups blame coca-cola for childhood obesity.
996 wordsRead More - Analysis of the Coca Cola Companyexplanatory essayBibliography Associated Press. "Coca-Cola Recalls More Tainted Drinks." Boston Globe [CD-ROM], 3 July 1999, National/Foreign Section, p. A4. Available: BOSTON GLOBE File: 631. Coca-Cola Enterprises, Inc. "Facts 1999." Atlanta: Coca-Cola Enterprises, Inc., 1999. "Coca-Cola's Global Dominance." https://www.wiley.com:8082/schermerhorn/ oc/page01.htm (13 Oct. 1999). "Coke Insider." Investors Business Daily. Mahoney, Ed. Distribution Manager for Coca-Cola Enterprises. Group Interview. 4 November 1999. Pendergrast, Mark. For God, Country, and Coca-Cola. New York, N.Y.: Charles Scribner's Son Publishing Co., 1993. The Coca-Cola Company. "Facts, Figures, and Features." Atlanta: The Coca-Cola Company, 1996. "The Coca-Cola Company Overview." Hoover's Company Profiles. wysiwyg:// bodyframe.14/http://ehostweb14.epnet.com/fulltext.asp (23 Sept. 1999). "The Coca-Cola Company." Profiles. http://www.coca-colacompany.com/ world/world.html (10 Nov. 1999). The Coca-Cola Company. "The Chronicle of Coca-Cola: Since 1886." Atlanta: The Coca-Cola Company, 1950.
In this essay, the author
- Explains that coca-cola was founded by dr. john slyth pemberton in 1886. it was striped of narcotics and sold for 5 cents a glass.
- Explains how candler's marketing stragety worked coke was available everywhere. he sold coca-cola in 1919 for $25 million to an atlanta banker named ernest woodruff.
- Describes roberto goizueta, a cuban-born chemical engineer, who rejuvenated the coca-cola business.
- Explains that coca-cola was founded by dr. john slyth pemberton in 1886. it was striped of narcotics and sold for 5 cents a glass.
- Explains how candler's marketing stragety worked coke was available everywhere. he sold coca-cola in 1919 for $25 million to an atlanta banker named ernest woodruff.
- Describes roberto goizueta, a cuban-born chemical engineer, who rejuvenated the coca-cola business.
- Explains that coca-cola is a leading company, which will continue to grow in all respects because of its value system and quality for not only its product but also life.
- Explains that coca-cola offers paid time off, flexible benefits, educational assistance, and employee assistance programs. the company employs 30,000 people worldwide.
- Explains the coca-cola company's long-standing commitment to equal opportunity, affirmative action, and valuing the diversity of their consumers. the company maintains an open door policy where employee related issues could be raised freely.
- Explains that coke provides its south african divisions with programs to university students with the opportunity to learn new business skills.
- Explains that coca-cola's north american distribution sector provides the backbone needed to maintain quality products while maximizing customer satisfaction.
- Explains that coca-cola is installing a massive integrative system called sap applications (strategic alliance program) which will eventually replace the outdated basis.
- Explains that sap will speed the process of doing business with suppliers and give us better management of our overall supply chain.
- Explains that coca-cola's products are classified into four different categories: csd, sprite, surge, dr pepper, no carb, icotonics, powerade, etc.
- Explains that coca-cola's drivers are trained on product presentation and follow strict company policies. they plan out how the products will be delivered and sold throughout the day.
- Explains how coca-cola expanded across the atlantic ocean to europe with the help of charles howard candler.
- Explains coca-cola's strategy for international expansion. the company is divided into four international geographic operating units and one national operating unit.
- Explains that coca-cola japan company is a complete beverage corporation that has accomplished leadership by continually providing customers with beverages of finest quality.
- Explains that coca-cola was introduced to france in 1933 and has been the number one beverage in france since 1966.
- Explains that coca-cola's key strategy for success in the world is investing in infrastructure.
- Cites associated press' "coca-cola recalls more tainted drinks" and mahoney's group interview.
4605 wordsRead More - The Coca-Cola Companyanalytical essayCoca-Cola is the number one captivator of people’s throats. The company, in the last one hundred years, has managed to transform people’s thirsts in to a need for Coca-Cola. The story of the Coca-Cola Company has humble beginnings. In 1885, John Pemberton, and Atlanta pharmacist, registered a trademark for “French wine cola-ideal nerve and tonic stimulant”, a brew he had developed in a three-legged pot he apparently stirred with an oar. His desire to create such a product was based upon a stomach injury and subsequent morphine addiction he acquired during the American Civil War. (Frederick p.31) His research led him to the Peruvian cola leaf whose healing effects included aiding digestion, aphrodisiacal powers, and life extending elements. He did not realize at the time that he invented the beverage that the cola leaf was as dangerous as morphine. (Frederick p.32) Nevertheless, the product was made available to the public, advertised as a means of alleviating both stomach and head aches. Pemberton did not have a very keen business sense, and so he hired Frank Robinson as the head marketer and manager of Coca-Cola. Robinson became the first in a long line of Coca-Cola men with a genius about the management of the product. By 1870, under the ownership of Asa Candler, the drink was the reason why people went to the soda fountain. (Frederick p.37) However, it was clear that the drink was still only appreciated within the southern United States. Coca-Cola’s problem with expansion at this time centered on two specific problems. Firstly, thousands of imitators made it impossible to distinguish the difference between the impostors and “the Real Thing”. However, after an extensive court battle the Company...
In this essay, the author
- Explains that coca-cola is the number one captivator of people’s throats. the company's story began in 1885 when john pemberton, an atlanta pharmacist, registered a trademark for the peruvian cola leaf.
- Explains that coca-cola deluged the globe during world war ii and marked a significant period of history for the beverage's foreign interests.
- Analyzes how coca-cola helped maintain the morale of american troops in the post-world war ii era. by 1950, the company's global expansion was evident.
- Explains that coca-cola is the number one captivator of people’s throats. the company's story began in 1885 when john pemberton, an atlanta pharmacist, registered a trademark for the peruvian cola leaf.
- Explains that coca-cola deluged the globe during world war ii and marked a significant period of history for the beverage's foreign interests.
- Analyzes how coca-cola helped maintain the morale of american troops in the post-world war ii era. by 1950, the company's global expansion was evident.
- Analyzes how coca-cola's marketing strategies are driven by the ideas of quality and availability to ensure that a coke can be purchased more readily than any other product.
- Analyzes how coca-cola has succeeded in becoming a dominant global force, but at who's expense? the company invades local cultures and takes advantage of the vulnerability of developing nations.
- Explains how coca-cola's bottling revolutionized the soft drink industry and enabled further expansion in american markets and also allowed them to begin looking overseas for profits.
- Argues that globalization has been driven by the commercial interests of large american based transnational corporations, and that it has resulted in a new form of dependency in which cultures are destroyed through the intrusion of western values.
1718 wordsRead More - Coca Cola Social Responsibility Essayexplanatory essayThe Coca-Cola Company is one of the world’s leading drink organizations. Its red and white
In this essay, the author
- Explains that employee volunteer programs, or other csr initiatives are a powerful branding tool that can help build publicity for both online and print media.
- Explains that coca-cola is one of the world's leading drink organizations and its red and white logo is acknowledged everywhere throughout the globe.
- Explains that coca-cola is known as one of the world’s most profitable brands and is frequently related with joy.
- Explains that employee volunteer programs, or other csr initiatives are a powerful branding tool that can help build publicity for both online and print media.
- Explains that coca-cola is one of the world's leading drink organizations and its red and white logo is acknowledged everywhere throughout the globe.
- Explains that coca-cola is known as one of the world’s most profitable brands and is frequently related with joy.
- Explains that coca-cola's corporate social responsibility efforts are important because of the significance and persuasiveness of social media.
- Explains that corporate social responsibility focuses on social, environmental, and human rights issues that businesses are encouraged to address. business ethics and csr have become entwined with the public relations benefits.
732 wordsRead More - Coca Cola Has Come a Long Wayexplanatory essayThe history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his Mississippi beverage fountain, becoming the first to place Coca Cola in bottles. Considered an innovative tactic back in 1887, it was followed by newspaper publicity and the distribution of promotional items bearing the Coca Cola script to participating pharmacies. One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures.
In this essay, the author
- Explains coca cola's origins in 1886, when dr. john s. pemberton created a distinctive tasting soft drink that could be sold at soda fountains. in 1894, joseph biedenharn fixed bottling machinery in his mississippi beverage fountain.
- Explains that coca-cola has a long history of purchases, including minute maid, thums up, fuze drink, and columbia pictures. china rejected its $2.4 billion bid for huiyuan juice group.
- Explains that big brands need to create an even better brand experience and empower their marketers with tools that will allow them to do so simply and effectively. coca-cola follows the market closely and sees that their market sales are never decreased.
- Explains coca cola's origins in 1886, when dr. john s. pemberton created a distinctive tasting soft drink that could be sold at soda fountains. in 1894, joseph biedenharn fixed bottling machinery in his mississippi beverage fountain.
- Explains that coca-cola has a long history of purchases, including minute maid, thums up, fuze drink, and columbia pictures. china rejected its $2.4 billion bid for huiyuan juice group.
- Explains that big brands need to create an even better brand experience and empower their marketers with tools that will allow them to do so simply and effectively. coca-cola follows the market closely and sees that their market sales are never decreased.
- Explains that coca-cola's top market competitors are pepsico, nestle, and dr. pepper snapple group, inc.
- Explains that coke's value cash flow proportion is 18.20 compared to an average of 13.5, and its earnings per share is 6.60, which is a signal of good value incomes.
719 wordsRead More - Case Analysis Of Coca-Colaopinion essayThere are so many avenues that Coca-Cola can consider, but may not be look upon as diversification (Parnell, 2014). The idea of presenting a new product could work in either direction for the company. The best strategy for Coca-Cola would be to consider freshly made juice products that do not contain any sugar or artificial flavoring, since there is a health alert concerning obesity and the ingredients in most of the products that is being consumed. Coca-Cola must put in place a strategy that would identify the vision and beliefs of the company’s brand.
In this essay, the author
- Explains that john smyth pemberton invented coca-cola as a pharmacist in 1886 in atlanta, georgia.
- Explains that coca-cola was privileged to be building their first headquarters in 1898 in the united states. beverages were bottled and sold for one dollar because benjamin f. thomas and joseph b. whitehead received the rights from chandler.
- Explains that coca-cola is facing four challenges in the beverage industry. the low-calorie cola performance is considered a challenge because of the high sugar contained in each drink.
- Explains that john smyth pemberton invented coca-cola as a pharmacist in 1886 in atlanta, georgia.
- Explains that coca-cola was privileged to be building their first headquarters in 1898 in the united states. beverages were bottled and sold for one dollar because benjamin f. thomas and joseph b. whitehead received the rights from chandler.
- Explains that coca-cola is facing four challenges in the beverage industry. the low-calorie cola performance is considered a challenge because of the high sugar contained in each drink.
- Opines that pepsi co. must stay ahead of developments and innovations to produce low-calorie drinks for consumers.
- Explains that coca-cola has to focus on pushing other drink categories, aside from those that are carbonated.
- Opines that diversification would allow coca-cola to continue to grow and add more items under the company’s umbrella.
- Opines that coca-cola should consider fresh-made juice products that do not contain sugar or artificial flavoring, since there is a health alert concerning obesity and the ingredients in most of the products.
- Explains that fred smith founded federal express in 1973 in little rock, arkansas, and relocated to memphis, tennessee in the same year. fedex provides transportation, ecommerce and business services across the world.
- Explains that fedex's success comes from their reliability and customer service. the company has a strong and firm relationship with customers, which has raised the confidence of their customers.
- Explains that fedex and ups are in the forefront to win the services from the customers and the first to respond to the ever changing society wins more customers.
- Suggests that fedex should consider building their own shipping line and focus more on small businesses, which could do well in the industry.
1507 wordsRead More - Global History Of Coca Colaexplanatory essayCoca-Cola began in 1886, advertised a drink that relieves exhaustion for 5 cents a bottle; 130 years later Coca-Cola is now a billion dollar corporation that sells 1.9 billion bottles a day. The bright red logo can be recognized on billboards, commercials, magazines, and any type of merchandise imaginable. “The Pause that Refreshes”, “I Want to Buy The World a Coke”, and “Open Happiness” are Coke slogans that are still repeated in the market today. Its unique flavor and stylized bottle have set it apart from competition, making it easily recognizable in all fashions.(Worldofcoca-cola.com, Coca-Cola History, 2016)Coca-Cola is considered a worldwide phenomenon. The name Coca-Cola holds a long history and many changes that got it where it is today.
In this essay, the author
- Explains coca-cola's unique flavor and stylized bottle have set it apart from competition, making it easily recognizable in all fashions.
- Describes how dr. john s. pemberton created coca-cola, a flavored syrup replacement for alcohol during prohibition. he sold his business portions to various people, including asa candler.
- Explains that the formula change of 1985 marked the first recipe modification in 99 years. the company's intention was to re-energize its coca-cola brand and the cola category in its largest market, the us.
- Explains coca-cola's unique flavor and stylized bottle have set it apart from competition, making it easily recognizable in all fashions.
- Describes how dr. john s. pemberton created coca-cola, a flavored syrup replacement for alcohol during prohibition. he sold his business portions to various people, including asa candler.
- Explains that the formula change of 1985 marked the first recipe modification in 99 years. the company's intention was to re-energize its coca-cola brand and the cola category in its largest market, the us.
- Explains that coca-cola needs powerful slogans, such as "coke revives and sustains" and "the great national temperance beverage."
- Explains that coke's advertisements have changed over the years along with their slogans. in 1912, the iconic coke polar bears were introduced.
- Explains that coca-cola's slogan "taste the feeling" was made in hopes of snapping back from these setbacks.
- Explains that coca-cola is the same soft drink made by an atlanta pharmacist in 1886, but now the company has expanded to cover over 1000 other beverages besides coke.
863 wordsRead More - Rhetorical Analysis Of Coca Colaanalytical essayPathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
In this essay, the author
- Explains that catchy jingles persuade consumers to buy more and more products. coca-cola's 1971 commercial "i'd like to buy the world a coke" sent customers into chaos.
- Explains that coca-cola has been serving its world-known beverage for around 125 years. the commercial, "i'd like to buy the world a coke," was created in 1971 when the campaign director for the beverage, bill backer, was on his way back to london.
- Explains that the coca-cola commercial was filmed in england, but bad weather caused it to be relocated to italy. it became popular, and a pop song was created out of it.
- Explains that catchy jingles persuade consumers to buy more and more products. coca-cola's 1971 commercial "i'd like to buy the world a coke" sent customers into chaos.
- Explains that coca-cola has been serving its world-known beverage for around 125 years. the commercial, "i'd like to buy the world a coke," was created in 1971 when the campaign director for the beverage, bill backer, was on his way back to london.
- Explains that the coca-cola commercial was filmed in england, but bad weather caused it to be relocated to italy. it became popular, and a pop song was created out of it.
- Explains that the coca-cola commercial "i'd like to buy the world a coke" was intended for the general public who were either fans of soda or diversity.
- Analyzes how coca-cola uses rhetorical strategies such as pathos to connect with the audience.
- Analyzes how ethos helps determine the credibility of the coca-cola campaign, "the real thing."
- Analyzes how coca-cola's jingle and pathos strategy were stronger than their ethos. the commercial did not compel the audience to buy a coke.
- Concludes that the coca-cola campaign for "i'd like to buy the world a coke" was successful in achieving the recognition it was reaching for.
1526 wordsRead More - SWOT Analysis: The Coca-Cola Companyexplanatory essayAn important aspect of The Coca-Cola Company’s vision is to “Be the Brand,” inspiring creativity, passion, optimism, and fun (The Coca-Cola Company, 2014). Marketability is a key ability of businesses, and Coca-Cola markets itself very effectively. TCCC does this by not solely marketing its products, but its lifestyle as well. Despite changes in its products over time, the company maintains its timeless Coke bottle, motto to “Have a Coke and a smile,” unchanging logo, and other iconic images, and therefore benefits from its status as a known and trusted brand throughout the world. In conjunction with its strong marketing strategies, Coca-Cola delivers on another principle ability of business - the reliability and consistency of its products. One can go to the Coca-Cola time and time again for its product with little variance (B. Heuser, personal communication, January 14, 2014). Receiving accolades such as “Marketer of the Year,” Coca-Cola is extremely recognizable around the world, and while its products may change over time, the “theme of celebration” never does (Bloomberg TV, 2012). Marketability and reliability, two crucial abilities of an international business, serve as a foundation for Coca-Cola’s success in other areas.
In this essay, the author
- Explains that coca-cola's vision is to "be the brand," inspiring creativity, passion, optimism, and fun. marketability and reliability are crucial abilities of an international business.
- Explains that coca-cola, founded in 1892, asserts its durability and sustainability as a brand. the company has taken on many environmental initiatives, including recycling 85 percent of production waste.
- Explains that coca-cola has established a strong global footprint in more than 200 countries worldwide, with an emphasis on emerging economies.
- Explains that coca-cola's vision is to "be the brand," inspiring creativity, passion, optimism, and fun. marketability and reliability are crucial abilities of an international business.
- Explains that coca-cola, founded in 1892, asserts its durability and sustainability as a brand. the company has taken on many environmental initiatives, including recycling 85 percent of production waste.
- Explains that coca-cola has established a strong global footprint in more than 200 countries worldwide, with an emphasis on emerging economies.
- Explains coca-cola's ability to fare well in markets throughout the world can be partially attributed to its strong manufacturing and distribution capabilities.
- Explains that coca-cola's network of bottling partnerships contributes to its diverse strengths, from increased cash flows and shareholder value to a strong supply chain.
- Explains that coca-cola has suffered from issues of product quality, resulting in frequent recalls and a tarnished brand image.
- Opines that coca-cola should re-emphasize its vision to "focus on building value" in the face of this challenge.
- Opines that coca-cola is well-positioned for this trend, as it offers a wide variety of beverages, many of which already serve functions.
- Explains that coca-cola could expand its business in developing economies to grow its per capita consumption. according to hart, rural developing nations require more capital, which can generate high returns.
- Cites bloomberg tv's coca-cola’s marketing strategy, and bozzo, s. (producer, director). blue gold: world water wars.
- Describes the coca-cola company's annual report and its environmental initiatives, as well as its mission, vision, and values.
- Cites datamonitor's the coca-cola company: company profile from business source premier. hart, s.l. (2005). capitalism at the crossroads: unlimited business opportunities in solving the world’s most difficult problems.
- Explains that embedded sustainability is the next big competitive advantage.
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