Your search returned over 400 essays for "Marketing"
<< Previous  1  2  3  4  5    Next >>

The Marketing Mix

- The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”....   [tags: Business Marketing]

Powerful Essays
1438 words | (4.1 pages) | Preview

What Is Marketing

- What is Marketing. According to (Kotler, 2003) "Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude and potential profitability, determines which target markets the organisation can best serve, decides on appropriate products, services, and programs to serve these chosen markets, and calls upon everyone in the organisation to think and serve the customer." The goals are to create value by offering superior solutions, save the buyer time and effort in finding and purchasing goods/services, and delivering a higher standard of living to society as a whole....   [tags: Business Marketing]

Free Essays
1547 words | (4.4 pages) | Preview

Effects of Advertising in International Marketing

- The effect of globalization on business worldwide cannot be overstated. The phenomenon of the world becoming a global village has led to the rise of multinational enterprises (MNEs). As Kleinert (2001) aptly states, “MNEs are the vehicles that have fostered international trade, international knowledge transfer and technological advancement.” The very existence of a “multinational” entity implies the need for the business to span across diverse cultural beliefs, languages and norms .It is thus imperative that cultural diversity is considered closely when forging business strategies of MNEs....   [tags: Marketing]

Better Essays
896 words | (2.6 pages) | Preview

Impact of Digital Marketing on Food Service Industry

- Statement of the Problem In the contemporary world, every type of business is going digital. Manufacturers, retail stores, and restaurants, to name just a few, are realizing unimaginable profit margins due to incorporating modern technology in their marketing strategies. Entrance of digital media and real-time marketing into the scene has resulted in a significant improvement in the traditional ways of marketing and carrying out business. Dissemination of information and media has been highly revolutionized....   [tags: Digital Marketing Essays]

Strong Essays
2437 words | (7 pages) | Preview

Marketing Mix and Promotional Strategy

- Product Description The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012)....   [tags: Marketing]

Strong Essays
1394 words | (4 pages) | Preview

Marketing And Children

- American children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking. One example of marketing towards the youth market is the Kellogg's website "Fun-K-Town". The site is devoted solely to kids and their "favorite" breakfast brands through the use of games. The site is looked at in depth below. Section 1: Marketing or Entertainment You might think a lot of money goes into putting together a website such as this, especially with a decent selection of games....   [tags: Business Marketing]

Powerful Essays
1618 words | (4.6 pages) | Preview

Four Keys to Look for in Content Marketing During 2014

- ... Posting quality statistics, information or an infographic makes much more sense and more sharable in a world of fast-paced social media coming at us. This is what we want, correct. If we are just posting something for our own benefit and has little potential to be shared, it is time to re-think our content marketing strategy. Short-form videos will also be powerful this coming year. As we have just seen Facebook recently add video and video advertising in their Newsfeed, this will be a trend where your company can step up to lead followers and potential followers to more of your content....   [tags: digital marketing and organic search]

Better Essays
914 words | (2.6 pages) | Preview

Marketing And Sale

- My shop is going to sell second hand clothing and school equipments. The school clothing will be fixed up to make them appeal to market audience and look as good as new. Shoes are ranging from size 6-10 to make sure they fit the large majority of the school students. Blazer colour will be ranging from black to green and ties will have to types: gold and yellow stripes ties and dark green ties. We also sell school summer shirt as well as school badges and PE kits. School equipments are various in sizes and shapes....   [tags: Business Marketing]

Free Essays
737 words | (2.1 pages) | Preview

Social Marketing in the Field of Health in the United Kingdom

- INTRODUCTION This paper will focus on Social Marketing with concentration in the field of health in the United Kingdom. A smoking cessation campaign within the UK will be critically analyse to determine the factors that creates a successful social marketing campaign in health. I will focus on the ‘Give Up Before You Clog Up’ smoking cessation campaign. Working with the British Heart Foundation (BHF),Health Education Broad for Scotland (HEBS) and the British Broadcasting Corporation, this award-winning campaign targeted smokers who had proved particularly resistant to previous efforts to quit with uncompromising images based on what smoking can do to arteries....   [tags: critical analysis in marketing campaign]

Powerful Essays
1539 words | (4.4 pages) | Preview

Marketing Process of An Herbal Shampoo

- Abstract Marketing is a essential part of a business because it helps to control the way that goods or services are sold. When marketing a specific product or service it is crucial to be well informed in all aspects of marketing, which include the marketing mix, marketing strategy, target market in which you will offer your product and the environmental factors that could effect how your product is received, including social and cultural difference, competition, economic and technological aspects....   [tags: Marketing Strategy]

Powerful Essays
1390 words | (4 pages) | Preview

Marketing Audit Approach - Ikea

- Marketing Audit Approach - IKEA Marketing Audit Overview “What is a marketing audit. Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change” ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation of the marketing plan....   [tags: Business Marketing ]

Free Essays
1544 words | (4.4 pages) | Preview

Marketing And Advertising on the Internet

- Internet Now Core to Marketing and Advertising Industry The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twenty first century. Participants of the economy, from households to foreign markets, have found this dynamic system to be a way to reach the masses with a large percentage of the Earth having access to this knowledge....   [tags: Internet Marketing]

Free Essays
1229 words | (3.5 pages) | Preview

B2B And B2C Marketing Strategies

- Marketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites....   [tags: Business Marketing]

Powerful Essays
1368 words | (3.9 pages) | Preview

Marketing – B2B Vs. B2C

- There are many similarities as well as differences with the marketing strategy for Business to Business Organizations versus Business to Consumer Organizations. The elements that are similar require a comparable marketing strategy. However, there are drastic differences as well and must be approached in a very different manner. The common element is Customer Service and recognizing what the end consumer needs. Remaining cognizant of meeting and exceeding customer expectations is what makes or breaks a marketing strategy with any business and these types of organizations are no exception....   [tags: Business Marketing]

Free Essays
758 words | (2.2 pages) | Preview

Marketing of Honda Motorcycles in the USA

- Marketing of Honda motorcycles in the USA The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960's the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60's the major competitors were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6.6 million dollars....   [tags: Marketing Essays]

Powerful Essays
1685 words | (4.8 pages) | Preview

Marketing for Kudler Fine Foods

- Marketing Assignment Kathy Kudler opened the first Kudler Fine Foods (KFF) store in 1998. After shopping for fine food ingredients, store to store, Kathy realized she could combine her love of gourmet cooking in a one-stop shopping experience with her marketing expertise to target other people’s culinary passions. Three store locations now operate in California and Kathy recently contracted with organic growers to provide her customers with locally grown organic produce, and has decided to expand KFF further by adding a catering business....   [tags: Business Marketing]

Free Essays
1980 words | (5.7 pages) | Preview

Marketing Mix For Home Business

- Abstract The purpose of this paper is to explain the four elements of marketing mix which are: product, place, price, and promotion. I will also implement each element with the company’s marketing strategies. The organization which I will be using is Sandy’s Day Care. In my organization I had child care services for ages from new born to eleven years old. Hours of operation ranged from 5:30 am to 6:00 pm. Monday thou Friday and Saturday’s only upon request. I will explain the marketing strategies that were applied in my home business which succeeded for over five years, with an income of six thousand dollars a month....   [tags: Marketing Essays]

Free Essays
755 words | (2.2 pages) | Preview

Electronic Arts - Marketing Concept

- MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell, the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order to analyse how the marketing concept elements are incorporated into Electronic Arts (EA) overall business plan the following steps has to be taken: 2.1 Electronic Arts main web site has to accessed in order to obtain company business information....   [tags: Business Marketing]

Free Essays
1926 words | (5.5 pages) | Preview

Marketing Mix at Vora and Company

- VORA AND COMPANY Understand the Concept of Marketing Mix In December 1963, M.C. Vora, proprietor of Vora and Company manufacturers of Blossom Quick-Cooking Oats located at Lucknow, sought counsel from the Small Industries Service Institute at Lucknow regarding steps that might be taken to increase the sales of his company. The company had been organized in 1959, had started to sell its product nationally in 1961, but by December 1963 had failed to attain a profitable volume of sales. Mr. Vora’s family had been in the group business for several generations....   [tags: Business Marketing]

Free Essays
1896 words | (5.4 pages) | Preview

B2C And B2B Marketing Comparison

- B2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites are more informational and technical. There is less branding, or at least a different kind....   [tags: Business Marketing]

Free Essays
966 words | (2.8 pages) | Preview

Amazon Kindle Marketing Analysis

- In this chapter the researcher is analysing the empirical findings by applying the theories of literature review. Consequently, this chapter will be helpful for writing the recommendations and solutions. 4.1 Porter’s Five Competitive Forces Analysis: The manufacturing process in online book industry is relatively simple despite deploying a highly modernized technology which means to have fewer entry barriers. Moreover, the pages made by E Ink Corporation are electronically displayed on Amazon Kindle like in Sony e reader, irex, iPod etc....   [tags: Marketing]

Powerful Essays
2133 words | (6.1 pages) | Preview

On Fast Food Marketing

- In the United States there has been an expanding issue of obesity since the 1990's; and only until now with the growing trend of gym memberships for personal fitness has the epidemic been mitigated. The wide availability of fast food and second kitchens has led to high obesity rates. However, the availability is only the product of intense consumer demands. Fast food manufacturers would only supply ridiculously unhealthy food if and only if the consumers had a high demand for such garbage. As was seen in the 1920's when alcohol was banned in the United States due to violence arising from alcoholics – the people that wanted alcohol still found ways to attain alcohol through the black market,...   [tags: Marketing ]

Term Papers
1856 words | (5.3 pages) | Preview

Marketing Mix - H&R Block

- Marketing Mix - H&R Block Marketing Mix As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization. It was very interesting to see how different industries market their products and services. Does the thought of receiving your tax return immediately grasp your attention....   [tags: Marketing Business]

Free Essays
1480 words | (4.2 pages) | Preview

The Marketing And Sales Departments

- Marketing and sales department is responsible for making sure customers know about the business. This may include market research, advertising and sales promotions, the creation and development of a website (although it maintenance maybe undertaken by I.T support staff). The sales departments responsible for selling the items to the customer and keeping sales records. The areas of responsibility are Market Research, Promotional Activities and Sales. Market research aims to find out customers needs and views on new products and services also old products and service, Promotional Activities is because businesses need to promote their products and services otherwise customers would be aware tha...   [tags: Business Marketing]

Free Essays
371 words | (1.1 pages) | Preview

Marketing Analysis At Kudler Foods

- Marketing Analysis at Kudler Fine Foods Kudler Fine Foods, a gourmet food store was founded by Kathy Kudler in 1998 with the vision to provide customers with a variety of quality products such as bakery, meat and seafood, cheese and dairy, wine, and produce with over 350 fresh fruits, vegetables, herbs and spices from all over the world. Kudler Fine Foods opened its first store at La Jolla, California and within five years of operations expanded to Del Mar in the year 2000 and Encinitas in the year 2003 all stores located in San Diego County, California....   [tags: Business Marketing]

Free Essays
1331 words | (3.8 pages) | Preview

The Challenges Of International Marketing

- The Challenges of International Marketing Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders....   [tags: Business Marketing]

Free Essays
1184 words | (3.4 pages) | Preview

Service Marketing In Fitness Center

- Introduction The aim of this report is based on discussion of theory to critical evaluation of the Westside Health & Fitness Club (WH&FC). Having emphasis on the role service encounters in customer satisfaction and quality, outline a detailed approach to manage moments of truth of service recovery. Keeping good relationship with customer can be seen an important retention strategy of customer. Loyal customers can be especially useful in service businesses where most people use word of mouth recommendations to decide which business or person to use....   [tags: Business Marketing]

Powerful Essays
1401 words | (4 pages) | Preview

What is Marketing

- What is Marketing 1. Introduction 1.1     Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2     Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being ‘Customers’ Number One Choice for Automotive Products and Services’ (   [tags: Business Marketing Essays]

Term Papers
2521 words | (7.2 pages) | Preview

Marketing Plan King Of Shaves

- I. Executive summary King of Shaves (KOS) is a British-based shaving, skin care and grooming brand founded by Will King. King incorporated KMI (Knowledge & Merchandising Inc. Ltd.) on April 13th 1993. It is KMI which owns the King of Shaves brand, along with other “premium-mass” toiletries brands. King of Shaves is sold internationally at the company's web site and through retailers worldwide. The brand's principle markets are the UK, USA, Australia, Scandinavia and New Zealand. II. Current marketing situation A. Market overview i) Market demographics and needs 2.1.1 Market Demographics Geographic • The immediate geographic target is the countries UK, USA, Australia, Scandinavia and New Z...   [tags: Business Marketing]

Powerful Essays
1902 words | (5.4 pages) | Preview

Current Marketing Trends And Strategies

- Introduction Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month. This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a day to day basis. Whether it is on television, the radio, or on the internet, advertisement is all over and is heard or seen by people of all ages. Marketing is taking over the business world. If the right product is marketed poorly, it is most likely to fail....   [tags: Business Marketing]

Free Essays
1752 words | (5 pages) | Preview

Marketing - Kudler Fine Foods

- Marketing Assignment / Kudler Fine Foods Kudler Fine Foods, owned by Kathy Kudler, is a gourmet grocery center with three locations. The stores are designed for the consumer that likes to cook gourmet meals without shopping all over town. The company sells a selection of fine foods, wines and the culinary tools necessary to prepare the finest meal. Recently the company began contracting with local growers to provide locally grown organic produce and is now making plans to expand into the catering business....   [tags: Business Marketing]

Free Essays
1235 words | (3.5 pages) | Preview

What Is Marketing

- Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer's needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation, customer service, warranty, and perhaps even disposal policies....   [tags: Business Marketing Advertising]

Free Essays
739 words | (2.1 pages) | Preview

The Marketing Mix

- The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix....   [tags: Business Marketing Market]

Free Essays
1894 words | (5.4 pages) | Preview

Marketing And Advertising Planning

- Marketing and Advertising Planning Top-down, Bottom-up and IMC 1. The Marketing Plan 1. The Importance of Marketing Planning 1. The marketing plan assembles all the pertinent facts about the organization, the markets it serves, and its products, services, customers, competition, and so on. 2. It forces all of the departments-product development, production, selling, advertising, credit, transportation-to focus on the customer. 3. Finally, it sets goals and objectives for specified periods of time and lays out strategies and tactics to achieve them....   [tags: Business Marketing]

Free Essays
1419 words | (4.1 pages) | Preview

How Ansoff Matrix Can Be Used as a Guide for Marketing a New or Old Product.

- Ansoff's matrix provides a very simple but very effective focus for considering different options for growth, and shows whether it is better to find new customers for existing products, offer more products to the existing consumer, or stay with existing products and attempt to gain a greater share of the market. Each section of Ansoff's matrix shows a strategy which would be used in times with what you are doing. For example this is particularly relevant to Apple. Apple found a new market with an existing product....   [tags: Marketing]

Free Essays
366 words | (1 pages) | Preview

International Marketing To Children

- International Marketing To Children The prevalence of childhood overweight and obesity is reaching unprecedented proportions in Australia and internationally. The most recent research on the prevalence of overweight and obesity among children, from kindergarten to school year 10 in New South Wales, Australia, indicates 8% of boys and 6% of girls are obese and 17% of both boys and girls are overweight (Booth et al., 2006). Food marketing to children has been recognized in a joint report by the Food and Agriculture Organization and the World Health Organization as a probable causal factor in childhood overweight and obesity (World Health Organization, 2003), influencing children's food...   [tags: Business Marketing]

Free Essays
1053 words | (3 pages) | Preview

My Travel Marketing Strategy

- Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well as market segmentation and marketing research (Briggs, 2001)....   [tags: Business Marketing]

Free Essays
1971 words | (5.6 pages) | Preview

Marketing Stacy's Pita Chips

- To Stacy, From Stacy Marketing and Stacy's Pita Chip Company Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007)....   [tags: Business Marketing]

Free Essays
1709 words | (4.9 pages) | Preview

B2B Vs. B2C Marketing

- Introduction According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006). In other words, it is how a company determines what a customer's needs are and gears its products or services towards those needs in a way that their customers perceive value and the company makes money....   [tags: Business Marketing]

Free Essays
1319 words | (3.8 pages) | Preview

Banking Industry Marketing Tools

- Banking Industry Marketing Tools and Customer Service Evaluation One of the main problems with large companies is they tend to lose touch with their customers and begin to see them as just "numbers on a page." What they fail to realize is there's no "accounting formula" to tell them just how important "happy customers" really are. The most utilized form of research on the internet is Quantitative Research. This involves collecting electronic information from an appropriate sample of clients to find out what their views are about the organization and the customer service that it offers....   [tags: Business Marketing]

Free Essays
1437 words | (4.1 pages) | Preview

Internet Business And Marketing

- Internet Business and Marketing A Look at Today's Growing Internet Business In what way does the Internet effect marketing in business. Today's industry must be profitable and continually seek to improve the profit margin set forth by the shareholders. In order to be on top of the ladder and rise above the ever-growing list of competitors, companies must stay in line with technological advances. The means of marketing a company's services has changed at a near daily pace over the last several years....   [tags: Business Marketing]

Powerful Essays
1612 words | (4.6 pages) | Preview

Marketing And Online Dating

- In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business's audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks, rating many areas of the site from ease of use to customer service accessibility....   [tags: Business Marketing]

Free Essays
1045 words | (3 pages) | Preview

Cause-related Marketing

- In order to fully understand the Product (RED) campaign in light of cause related marketing theories this paper will be written in a case-study format. This paper will also employ qualitative research methods. The researcher has determined that in-depth interviews along with an online survey where essential to understanding the campaigns’ customer behaviour. Case study Approach Since (RED) unique type of marketing, this case-study is able to use Yin’s (2003) definition, “is an inquiry that investigates a contemporary phenomenon within its real-life context; when the boundaries between phenomenon and context are not clearly evident; and in which multiple sources of evidence are used .” Thi...   [tags: RED Marketing]

Strong Essays
1312 words | (3.7 pages) | Preview

International Marketing for Dove

- International Marketing Dove is a product that is not just known in the USA, but known all around the world. In one year alone Doves product sold 2.5 billion year in 80 different countries. Many women look to the dove product because they provide a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Dove is also hitting the global perspective because their mean target is to provide real results for real women, there are all different kinds of women around the world and Dove has a marketing tool that relates to all of them....   [tags: Business Marketing]

Free Essays
766 words | (2.2 pages) | Preview

Li Ning Marketing Plan

- Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning¡¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand in China sports market, Li Ning is facing intense competition from its multinational competitors....   [tags: Business Marketing]

Good Essays
1103 words | (3.2 pages) | Preview

Jet Blue Marketing Mix

- When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion....   [tags: Business Marketing]

Free Essays
714 words | (2 pages) | Preview

Marketing Implementation Retail Project

- Marketing Implementation Retail Project The retail store chosen for conducting this study is "UPBEAT – The fashion studio". The reason for choosing this shop for the study is the uniqueness of the products and services it offers and also the support and cooperation extended by the proprietors. Before looking into the marketing implementation of this store, it becomes essential to gain understanding of the 3 C and the 4 P structures, which would give a better perspective while looking at the marketing implementation as a whole....   [tags: Business Marketing]

Free Essays
1373 words | (3.9 pages) | Preview

Purple Cow Dairy Marketing

- Missing Figures. Marketing I Assignment: Purple cow dairy Purple cow dairy needs to increase its market share within the dairy product market itself. It needs to create a new marketing campaign to advertise its current products and display its new line of omega 3 dairy products. Purple cow dairy needs to reach out to its current consumer base and new consumers as well and demonstrate why its product line is better then the competition, display its benefits to healthy conscious consumers....   [tags: Business Marketing]

Powerful Essays
1685 words | (4.8 pages) | Preview

The Marketing Ethics Quiz

- How's Your Marketing Conscience. It's time for a business ethics brush-up. Time to do a little soul-searching and kneeling at the business confessional. As always we're not concerned with the easy business choices e.g., envy, greed, sloth, coveting thy neighbors… The emphasis here is on the more subtle offenses that tend not to get much attention in either the Sunday pulpit or the pages of Forbes Magazine. The Top 10 Test of Right or Wrong The examples run from the trivial to the extreme but they all make a point....   [tags: Marketing Ethics]

Free Essays
991 words | (2.8 pages) | Preview

Marketing James Patterson Books

- Executive Summary: Over the last decade James Patterson has published an unprecedented number of best-selling books, cemented a powerful brand image amongst a loyal following, and redefined the process by which authors create content to meet reader demand. From November 2000 through June 2003, Patterson had cumulative sales of over six million dollars, trailing only John Grisham during that time frame. He has generated the majority of his sales through a loyal readership that consistently lines up to buy his next installment....   [tags: Business Marketing]

Better Essays
1017 words | (2.9 pages) | Preview

Marketing Social Marketing In The Social Change Marketplace - Article Review

- Marketing Social Marketing in the Social Change Marketplace Alan R. Andreasen Journal of Public Policy & Marketing; Spring 2002 Article Review According to the author, Social Marketing can be defined as a process involving the design, implementation and control of social change programs aimed at increasing the acceptability of a social idea in one or more groups of target adopters as well as bringing about the desired behavioural change. Even if the idea that is being marketed is accepted, social marketing is not successful till it is able to induce an action in the individual as well....   [tags: Business Marketing]

Free Essays
1914 words | (5.5 pages) | Preview

Marketing Hotel La Mon

- Assignment 1 Hospitality and Tourism organizations do not operate in a vacuum and as such, must continually assess the factors which impact upon the business operations from the internal and external environment. Identify and explain the various Micro and Macro Environmental influences which exist, with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has been chosen as the study base....   [tags: Business Marketing]

Free Essays
1484 words | (4.2 pages) | Preview

Marketing in Banking

- Marketing in Banking Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently....   [tags: Finance Banking Sector Marketing Business]

Free Essays
1826 words | (5.2 pages) | Preview

Analysis of a Marketing News Story

- Generally marketing is defined by ‘Marketing is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.’ This is a definition everyone can easily found on Wikipedia, but is it sufficient. According to Kotler ‘Marketing is more than any other business function, deals with customers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice.’ This essay will provide an analysis of the marketing news story which appeared in 2008, about Che...   [tags: Article Analysis Business Marketing]

Free Essays
1137 words | (3.2 pages) | Preview

Nextcard - A Marketing Case Study

- Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the "First True Internet Visa" and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer....   [tags: Business Marketing Analysis]

Free Essays
1790 words | (5.1 pages) | Preview

Stages in a Marketing Plan

- Stages in a Marketing Plan This essay will present the stages of a marketing plan and critically evaluate the differences suggested by the leading authors. However it is vital to understand what marketing planning is. Although marketing planning would appear to be a simple and step-by-step process, in reality it is not. As marketing plans are very complex, cross functional and it touches every aspect of organizational life. However the stages of marketing planning will explain and explore some of these issues by focusing on the process of marketing planning....   [tags: Business Marketing Papers]

Powerful Essays
2341 words | (6.7 pages) | Preview

Marketing at Kudler Fine Foods

- Marketing at Kudler Fine Foods Introduction Marketing is not an option. It is a necessity (Forsyth, 2004). The definition of marketing as stated by the American Marketing Association and further described in the text by Kerin et al. is an organizational function and a set of processes for producing, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Kerin et al., pg 8, 2005). Kudler Fine Foods has decided to explore new services which they might offer to their customers....   [tags: Business Marketing Analysis Strategy]

Free Essays
1002 words | (2.9 pages) | Preview

Marketing of Kudler Fine Foods

- Marketing of Kudler Fine Foods Introduction Kudler Fine Foods has experienced a significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. The American Marketing association states that "marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and collecting for managing customer relationships in ways that benefit the organization and it...   [tags: Business Marketing Analysis]

Free Essays
1695 words | (4.8 pages) | Preview

Marketing Tips by Hospitality Professionals

- Marketing Tips by Hospitality Professionals Master Restaurant Marketing Techniques to Immediately Generate More Customers, Make More Sales and More Money Restaurant Training Guides by A La Carte Training are ‘bite size pieces’ to help restaurant management and commercial catering management turn visitors into lifetime customers in just 24 hours. ARTICLE: 10 Marketing Tips Dining has become one of the most common forms of entertainment. People are dining out more than ever, and the internet is one of the biggest marketing tools out there....   [tags: Business Restaurant Marketing]

Free Essays
1465 words | (4.2 pages) | Preview

Marketing Plan for an Adventure Store

- Marketing Strategy We will build strategic partnerships with climbing service companies. We will differentiate The Boulder Stop from competitors through aggressive advertising and promotional campaigns that demonstrate our community support and commitment. We will build retail store awareness through our direct mail and Web campaigns, leading to greater word-of-mouth marketing. 3.1 Mission The Boulder Stop is an equipment store specializing in rock climbing gear and coffee/espresso drinks. Our mission is to provide an entertaining, fun, and knowledgeable atmosphere to climbers who experience nothing but a rock face and nutrition bars all day....   [tags: Business Analysis Marketing Market]

Strong Essays
1591 words | (4.5 pages) | Preview

Marketing Plan for New Pepsi Product

- Marketing Plan: Phase Two The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCo’s marketing strategy. Finally, this phase shall analyze current competitors and define the competitive landscape for Pepsi Platinum....   [tags: Business Marketing]

Powerful Essays
1946 words | (5.6 pages) | Preview

Marketing Plan for a Cosmetics Company

- Marketing Plan for a Cosmetics Company EXECUTIVE SUMMARY.            CosmoCosmetics.      1389 Sunshine Ave.      Fort Lauderdale , Fl 34587            CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.      CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers.      Not only would emphasise on the variety of colours but also the packaging of the product....   [tags: Business Marketing Finance Essays]

Powerful Essays
6035 words | (17.2 pages) | Preview

Avon's Marketing Strategy in International Markets

- Avon's Marketing Strategy in International Markets 1/ Which actors in Avon's microenvironment and forces in the macro environment have been important in shaping its marketing strategies. We can explain what is exactly microenvironment and macro environment. Micro-environment is the factors in a firm's immediate environment which affect its performance and decision-making; these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. Macro-environment is the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upo...   [tags: International Marketing]

Strong Essays
1495 words | (4.3 pages) | Preview

Marketing At The Vanguard Group

- Marketing at the Vanguard Group In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers....   [tags: Business Analysis Management Marketing]

Powerful Essays
1998 words | (5.7 pages) | Preview

Marketing Differences B2B Vs B2C

- Marketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs....   [tags: Business Marketing]

Free Essays
1062 words | (3 pages) | Preview

Soft and Silky Marketing Strategy

- Soft and Silky Marketing Strategy Target Market - females age 25-45 Marketing Strategy - Price leader – Soft and Silky is the leader in price in their category (women's shaving gels) Marketing Objectives – Projected sales with cannibalization to be significantly higher than the difference in cost to produce the 5 oz or 10 oz gel containers Product – 5.5 oz and 10 oz aerosol shaving gels for women Product Strategy – Product Development – if one considers Soft and Silky's offerings new, but it is an existing market Product Objectives - customer satisfaction by providing a shaving gel that has a lotion scent, reduces skin irritation, moisturizes, and an aerosol can with no CFCs Product Tact...   [tags: Business Marketing Strategy Analysis]

Free Essays
1356 words | (3.9 pages) | Preview

International vs Domestic Marketing Comparison

- Marketing Comparison: International and Domestic Australia and the United States As defined by the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA, 2004). The definition is applied to any product, business firm…in any targeted country. Marketing is the core of any business venture....   [tags: Business Marketing]

Free Essays
1534 words | (4.4 pages) | Preview

Marketing, Advertising, Style and Art

- Marketing, Advertising, Style and Art: Life Should be Lived, Not Painted Man-made objects produced for acquisition depend on the ability to carry an image of style. The consumer is persuaded that ownership will enable them to inherit this style transforming their lives into perfect, happy reflections of the people featured in advertisements. These objects can be applied to any aspect of life as a fast answer to the question of style. The media promotes and reflects the current mainstream culture's standards for life style, class and importance of appearance....   [tags: Marketing Advertising Art]

Powerful Essays
1855 words | (5.3 pages) | Preview

Marketing Research For Augustine Medical

- Marketing Research For Augustine Medical This report references exhibits and appendices not included within the document Executive summary By early 1988, Augustine Medical executives were actively engaged in finalizing and marketing the program for the patient warming system named Bair Hugger Patient Warming System. The principal question yet to be resolved was how to price this system. Several considerations are required in terms of organizational objectives, demand for the product, customer value perception, buyer price sensitivity, the price of competitive offering, and direct variable costs....   [tags: Business Marketing Pricing Essays]

Powerful Essays
2513 words | (7.2 pages) | Preview

Marketing Analysis - Krispy Kreme

- Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country....   [tags: Business Marketing Analysis]

Powerful Essays
1615 words | (4.6 pages) | Preview

Nike Tactics And Marketing Function Audit

- Tactics and marketing function audit Product (Customer benefits) Nike is focused on six product key categories: running, basketball, football, men’s training, women’s training and sportswear. Each category team is immersed in its sport’s culture, connecting with consumers and building deep relationships. Nike believes itself to be a premium brand, and they earn that reputation by delivering experiences that surpass the expectations of our consumers. Nike produces a wide range of sports equipment....   [tags: Business Marketing]

Free Essays
1085 words | (3.1 pages) | Preview

Marketing At Kudler Foods

- Table of Contents i. Introduction to Marketing ii. Relative values of market value iii. Market mix in Kudler's catering service iv. Determining product and price in relation to other catering services v. Place and Promotion in relation to catering vi. Using technology in targeting customers vii. Decision to create a catering service in relation to local organic growers. viii. Conclusion ix. References. Introduction to Marketing "Marketing as the name implies is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefit the organization and its stakeholders", according to Kerin...   [tags: Business Analysis Marketing ]

Free Essays
1609 words | (4.6 pages) | Preview

Marketing Impact on Businesses

- Environmental Factors Global and domestic marketing has expanded very rapidly during the last fifteen years in my organization. In the 90's when my company was in a climate of low economic growth, the company saw international markets as a potential vehicle for profit growth. Global and domestic marketing is becoming of ever-greater importance to more and more company and organizations around the world. However, global and domestic marketing is complex because overseas markets are usually different in significant ways from the home market because it is more difficult for managers to understand, and learn about markets in other countries....   [tags: Business Marketing Analysis]

Free Essays
845 words | (2.4 pages) | Preview

Social Media And Marketing

- Changes in the market and emerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted to frequently re-think their strategies and adopt new theoretical and practical approach to address specific marketing changes and also to think beyond the scope of traditional marketing theories (Constantinides, E, 2006)....   [tags: Facebook Marketing Twitter]

Powerful Essays
1363 words | (3.9 pages) | Preview

Gender Importance In Marketing

- Gender Marketing Gender Marketing is not about male versus female. It is about understanding your customer and his profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing....   [tags: Gender Marketing Economics Analysis]

Free Essays
1821 words | (5.2 pages) | Preview

Teen Marketing Trends

- The paradox of "cool hunting" is that it kills what it finds. In America, as well as across the globe, trends are consistently changing and the trend spotters are trying to keep up with the ever changing ideas of today’s teenagers. Every big-city scene-kid or bored teenager in the suburbs stays connected to the moment's hot clubs, restaurants, hobbies and clothing. Trend Spotters travel the world, watch people shop, eat, and mingle, videotape and photograph them, study census data, examine online journals, chat online with tens of thousands of potential customers, and devour every slice of pop culture in order to keep up with the trends....   [tags: Marketing to Teens]

Free Essays
864 words | (2.5 pages) | Preview

Online Marketing in Sri Lanka

- Online Marketing in Sri Lanka 1.     Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target audience....   [tags: Online Consumer Marketing Internet Essays]

Strong Essays
3702 words | (10.6 pages) | Preview

Global Marketing Strategies

- Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services all over the world with identical strategies, thus lowering their costs and earning higher margins....   [tags: International Marketing ]

Powerful Essays
1811 words | (5.2 pages) | Preview

Global And Domestic Marketing

- Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years, target audiences, spending and profit margins and eventually how to achieve the companies' ultimate goals. Advanced planning gives a number of advantages: • Helps coordinate activities • Helps prepare for emergencies • Gives activity continuity • Integrates functions and activities • Helps in a continuous review of operations....   [tags: International Marketing Business]

Free Essays
1059 words | (3 pages) | Preview

Kudler Foods Marketing Analysis

- Kudler Foods Marketing Analysis Kudler Foods is a small independent grocer with three stores in northern San Diego County. Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The marketing campaign must be carefully designed and implemented to provide the expected increase in profits....   [tags: Business Analysis Marketing Management]

Free Essays
1824 words | (5.2 pages) | Preview

These results are sorted by most relevant first (ranked search). You may also sort these by color rating or essay length.

Your search returned over 400 essays for "Marketing"
<< Previous  1  2  3  4  5    Next >>