598 Words3 Pages
This research paper will introduce you to the marketing world. These certain questions will be the focus: what is marketing, what is a marketing strategy, what can a company gain by marketing, and what can be marketed? Marketing and changes over the last century. Do social media impact marketing? These are some questions that may be asked but there are many more a person should know about marketing. What is a marketer? A marketer is someone who seeks a response- attention, a purpose, a vote, a donation- from another party, called the prospect. If two parties are seeking to sell something to each other, we call them both marketers. Marketing is about identifying and meeting human and social needs. When a person or company markets something, they are looking to make money and satisfy their customers. Marketing has four p’s that should be followed in order to be successful, they are: product, price, place, and promotion. Marketing can be a product, service, or an idea. Example: when the two young men started face book, they never expected the social network to become so popular just off...

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