Your search returned over 400 essays for "Marketing"
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Marketing and the Impact of Technology

- In recent years, mobile service usage increase rapidly following the emerging use of smartphone technology by the mobile users. The increase use of mobile service poses challenge for actors in mobile ecosystem to constantly meet the dynamic change of needs and requirement of mobile users. In the current competitive business scenario, the market is organic in nature and continuously evolves over a period of time. To stay in sync with the ever evolving market, companies should adopt effective and advanced marketing strategies....   [tags: Marketing, Mobile]

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Marketing Strategy

- When it comes to the advertising strategy and alignment with the marketing goals of a halfway house the strategy will be a bit different in its approach. Some of the similar tips that are used in advertising strategy for a business with customers can also be applied in effective advertising in attracting clients and the community to a halfway house. The goal of advertising is an effective way to reach a large audience and attract customers, or in this case attracting clients (Kotler,1984). If done properly advertising can enhance the success of the business, some helpful tips that may be beneficial in an advertising strategy include, going after the target audience....   [tags: Marketing ]

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Sports Marketing

- The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price. The pricing process is dependent upon factors which can be categorized as internal and external factors. The internal factors include the factors that are within the control of the organization or the producer, whereas the external factors are influenced by the market or factors which are beyond the control of the producer....   [tags: Marketing]

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Marketing Plan

- AN IDEA FOR AN ADVERTISING CAMPAIGN AND THEIR EXPLANATION In today's very competitive marketplace a strategy that insures a consistent approach to offering a product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy it must also has a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it. In the process of creating a marketing strategy it must consider many factors....   [tags: Marketing]

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Marketing Proposal

- The senior management needs to involve all level of staff in decision-making processes. Importantly, they should be informed and assured of the strategies that the management is going to introduce and initiate on behalf of the organization. The equal opportunity of involvement and participation certainly develops the feeling of ownership. Armstrong (2006) points out that an ethical approach is based on high- commitment and high-involvement policies. As a result, the staffs suppose the effective implementation of the strategies framed out with their suggestions and consents as their responsibility and accountability, which in turn help the management concretize its targets....   [tags: Marketing]

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Marketing in Today's Business World

- We often hear people talk about marketing and some of its functions. But what does the term ‘marketing’ actually mean. Various definitions have been suggested. In 1976, the Chartered Institute of Marketing described marketing as ‘’the management process that identifies, anticipates and satisfies customer requirements profitably’’ (Watkis 2008). This definition suggests that research is vital in determining market necessities. Marketers must be in a position to predict what future consumer needs and wants will be to be in a better position to offer products and services which offer complete customer satisfaction....   [tags: Marketing, Business]

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Marketing Communication

- 3. The Role of Sales Promotions The entrepreneurship world today is a place of competition. The company or organization with the best competition or the most competitive organization survives in the global market. Business without a competitive advantage over its competitors is easily likely to collapse. Many organizations rely on marketing activities such as sales promotion to increase sales and grab a bigger market share. Producers can end up spending a lot in personal selling and also advertising their goods and it may still not work....   [tags: Marketing ]

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Service Marketing

- Introduction In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260)....   [tags: Marketing ]

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E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty

- Within Saudi Arabia and the world at large, the use of e-commerce has greatly increased due to the increasing internet access. This therefore means that e-marketing is essential in order to raise customer satisfaction and build brand loyalty which will go a long way in influencing customer loyalty. There have been several challenges in achieving these objectives in the Kingdom of Saudi Arabia (KSA) due to various political, socio-economic, and cultural factors which are real and cannot be ignored....   [tags: Marketing ]

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Local Search Marketing | For Increased Traffic, Visibility And Recognition Of Websites

- Title: Local Search Marketing | For Increased Traffic, Visibility And Recognition Of Websites Description: Local Search Marketing Uses On-Line Sales Promotional Strategies And Manifests Power Of Internet By Implementing Cost Effective Marketing Techniques For Securing More On-Line Traffic Heading: Avail Of Innovative Local Search Marketing Techniques Body: Local search marketing manifests a dynamic marketing approach that is cost effective and helps clients’ business achieve better recognition....   [tags: Marketing]

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Effects of Consumer Identities on Purchase Intention Moderate by Marketing Practices

- Introduction In an era of rapidly growing globalization, marketing managers are faced wide range of challenges and opportunities in developing a suitable marketing plan and strategy for customers of different geography and characteristics. Marketing strategies may contain site for production unit, mode of entry and communication strategies to acquire the customer intention. On the other hand consumers have more knowledge of products and are well aware of variety of domestic as well as foreign products and brands (Huang; Phuan and Lin, 2010)....   [tags: Marketing ]

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Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies

- Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies It goes without saying, that the influence of cultural on marketing strategies and campaigns is significant. If a company does not or cannot understand fundamental aspects of culture in a market they are launching or operating a promotional campaign, there is the possibility that the objectives of the promotion may not be realized. Aspects of Culture The significance of cultural context on marketing campaigns and related promotions only intensifies when those programs are expanded to other local markets, regional markets, or foreign markets....   [tags: Marketing ]

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Marketing in Business

- Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of....   [tags: Business, Role of Marketing]

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International and Strategic Marketing

- International and Strategic Marketing The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required....   [tags: Business Marketing ]

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The E-Cigarette Marketing Plan

- A cigarette, briefly referred to as a cigar could simply be regarded as a paper wrapped roll of dry tobacco leaves which are smoothly cut. The finely cut dry leaves of tobacco are rolled to make a cylinder-like pipe which is used for smoking. A cigarette is light on one end while the other end is placed into the mouth of the smoker for inhaling. Most cigarettes have on one end a filter. Cigarettes may be made of either tobacco as earlier stated or from cloves, or cannabis. Normally a cigarette is smaller than a cigar....   [tags: Business Marketing]

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Pacific Coffee Marketing Plan

- 1. Introduction Our founder from Seattle was inspired by Hong Kong’s entrepreneurial spirit. He set out to make Pacific Coffee a community hub known for its informality and friendly attitude. Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kong's growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life. 2. Existing Business Portfolio In addition to world-class coffee, great food and comfortable surroundings, Pacific Coffee also strives to bring our customers the ultimate communication services....   [tags: Marketing Essays]

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An Overview of Direct Response Marketing

- ... It becomes easier to drop the marketing effort that does not give the expected response. • There is a compelling message; There is a strong message that is passed to the prospective clients to elicit interest and action. There is always attention grabbing headlines. However, an ad of this type looks more editorial than a marketing advertisement. This makes it more likely to be read by the target group. • There is call for action. There are specific steps that the prospective client is told to take regarding the advertisement....   [tags: marketing efforts, clients]

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The Definition and Functioning of Marketing

- Introduction Marketing is entwined and entangled in our everyday lives. As we become more connected, more informed and more prosperous, we desire and have the capacity to demand more products and services. These products and services are aimed to satisfy our basic needs, and the wants that evolve from them....   [tags: marketing philosophies, consumer, ]

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Relationship Marketing Approach

- There have been Pragmatic shift from traditional marketing to a relationship Marketing approach(Gummesson 2002). Traditional marketing differ from the relationship marketing approach to how business market to consumers. The shift to relationship marketing has been highlight by series of different factors that have affected the methods used by services providers to keep loyal customers of value through methods of customer retention. Business are not the only ones that benefit from a relationship marketing practices....   [tags: Traditional Marketing, Relationship Marketing]

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The Pros and Cons of Viral Marketing

- Introduction With consumers showing increasing resistance to traditional forms of advertising such as TV and newspaper advertisements, marketers have sought to develop alternative strategies, among which Viral Marketing (VM) is the most intriguing. VM has become the defining marketing trend of the decade, with its brief history compared to other forms of advertising techniques. The rise of VM could only be facilitated with the proliferation of broadband access in the 1990s when the internet became accessible for commercial purposes that it became a feasible advertising technique....   [tags: Evaluating Viral Marketing]

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The HIPAA Privacy Rule and Marketing Communications

- Protecting patient information is an important task for any health care provider. The Heath Insurance Portability and Accountability Act (HIPAA), also known as the Standards for Privacy of Individually Identifiable Health Information, was approved by the United States Congress in 1996. It was the first act to provide national regulations for the use of patient health information. This privacy rule outlines the boundaries for the use of personal health information, including specific guidelines to ensure HIPAA-compliance....   [tags: Medical Marketing ]

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Internet Marketing and Promotion Strategy

- Broad Markets Goals (monthly) Exposures Conversion Rate Conversions ATV 900K .1% 4 $750 Top 3 Sites Website Impressions Traffic Visitor Profile Demographic Segmenting 100,000 About 124M Methodical Spontaneous -18-52 years old -Male & Female 100,000 About 27M -College student or graduate -Income $28-$100k+ -Any ethnicity -Interested in starting a business or developing business marketing 100,000 About 60M Ad Formats The ad format for broad marketing will be static images....   [tags: Internet Marketing Essays]

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Analysis of Marketing Through History

- Surprisingly, the marketing community started out with a few handbills and ads that were considered boring and unreadable. In the early days, companies and marketers barely researched what their consumers truly wanted in a product. Over the last century, the marketing landscape has changed dramatically with the introduction of technology, and an emphasis on providing value to the customer. The Beginnings of Marketing One of the earliest and most successful marketing campaigns were those for the New World....   [tags: marketing, advertising principles, ads]

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Marketing Management in the Digital Age

- George W. Bush’s statement that “You can’t do today’s job with yesterday’s methods and be in business tomorrow,” is true in today’s business world. In order to stay competitive and successful, management must not only keep up with the times, but also look ahead to coming trends and adapt as quickly as possible. In today’s business world, Marketing Management faces many challenges including globalization, intense competition, ethics and sustainability, speed and responsiveness, the digital world and diversity (Daft, 2013, pp....   [tags: communication, marketing, business world]

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A Comparison of Strategies in Sports Marketing

- INTODUCTION An organization is established, it has some mission and vision. This mission and vision define its operation and research. To fulfill the organization’s mission they have to develop top level plans and sustain long term competitive advantage that is Strategy. Following this definition, when an organization has mission, develop a plan and understand the “sustainable” competitive advantage - where competitor cannot easily duplicate the firm’s strategy. The most difficult challenges facing organizations is that strategies are not always efficient as originally planned....   [tags: Strategic Sport Marketing]

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Marketing Cremation in the New Millennium

- For the purposes of this paper, it is important that we take the time to define a few terms. Marketing The process of creating a product, distributing the product, pricing the product, services and ideas I order to facilitate satisfactory exchange relationships in a dynamic environment. (Funeral Service Marketing classroom notes- Gary B. Double Instructor) cremation The reduction of the dead human body to inorganic bone fragments by intense heat in a specifically designed retort or chamber....   [tags: Marketing]

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Marketing: Segmentation, Targeting and Positioning

- Nowadays, Segmentation, Targeting and Positioning (STP) is the most used strategic way in Marketing. It is the prime of the available methods that are applied to create marketing models in practice. This model is beneficial when making marketing communication plans because it aids marketers to prioritize ideas and thereby create and advertise unique and appropriate slogans to communicate with various segments this is a segment based strategy rather than a product based strategy. This strategy enables to communicate more appropriate messages to product appealing segments....   [tags: marketing models, employees, stakeholders]

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Sponsorship: A New Marketing Strategy

- For many years sponsorship and sports marketing have been in existence and has now been greatly improved. Hardly can organizers of major events expect to receive some funds without expecting to give something back in return. A couple of years ago, sponsorship could be regarded has more charitable or charitable, but in recent years, that has changed significantly. In the business world there are two main basics of any successful business, the first one is a market, and the second is a demand or customers in this market....   [tags: Red Bull, sports marketing]

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Public Relations and Strategic Marketing at BMW

- Public Relations Opportunity Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways: “A form of communication directed at gaining public understanding and acceptance” (Learnthat, 1998-2004)....   [tags: Business Marketing]

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Sports Marketing and Mobile Technology

- Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams....   [tags: sports marketing, fans]

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The Four P's of Marketing and the iPhone 3G

- In 2006 apple took the mobile industry by storm with the launch of the Iphone 3g. The iphone 3g was a success which was then followed with a sisiter version in may 2009 the Iphone 3gs which is said to be the upgraded version of the previous version and would make up all the area that the original failed to.The main purpose of this paper is to conduct a market analysis of the apple iphone. We will explore its advertisizing techniques, targeted group, customer demographic .This paper includes a (strength, weaknesses, opportnuities, threat)analysis of its leading competitors the palm and nokia/rim....   [tags: marketing, apple,]

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Marketing McDonald's to Hispanic Americans

- Product and competitive environment McDonald’s Corporation (MDC) known for its famous golden arches is the number one largest chain of fast food restaurant in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 million customers a day. About 80% of the restaurants are operated by a franchisees or affiliates. McDonald's revenues come from the expenses paid by the franchisees such as fees, royalties, rent, as well as sales in company-operated restaurants....   [tags: McDonald's Hispanic Marketing]

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Insight to Marketing Strategies

- Marketing. “It is the management process through which goods and services move from concept to the customer” (What is Marketing, 2010). In choosing this topic for my senior seminar paper, I hope to discover the material I need to create a stronger knowledge about marketing in order to help me create a product that will help the community. This paper will dive deep into the past, present and future of marketing and elaborate on specific points that help businesses apply correct marketing strategies to everyday life....   [tags: business, four elements to marketing]

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Deceptive Health Marketing on Food Products

- We live in a fast track society, and the goal of the typical consumer is simple: get the best product for the least amount of money in the shortest amount of time. When at the supermarket, it is easy to quickly scan boxes and cans for signs that assure us of a quality product. Among these familiar signs are the stamps of approval from the American Heart Association and the Smart Choices program. In many cases, however, these assurances of quality and nutrition are not what they seem to be. The use of deceptive health marketing by corporations on food products is unethical....   [tags: advertising, marketing]

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SWOT and Marketing of Nestlé

- SWOT Analysis belongs to one of the most valuable materials in a company. Every company creates its own chart. It shows company’s positives so-called strengths and opportunities, and negatives which are weaknesses and threats. Basically, it is an overview of company’s aspects, what company is good in, what it should improve. Two bottom boxes of SWOT Analysis chart show what the company should be aware of as to the threats and what are new upcoming opportunities it can obtain (SWOT Analysis, n.d., Investopedia, para 1) Nestlé’s most recent SWOT Analysis for the year 2013 provide couple of issues in each box....   [tags: business analyisis and marketing strategies]

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Evolution of Marketing Models

- INTRODUCTION Marketing is one of the vital functions of any organisation. The marketing efforts enables the firm’s products to be visible and desired by customers. Marketing decisions can be made based on certain predefined theories and models, that enable a marketer to make an educated decision (Van Bruggen and Wierenga 2000). The term ‘marketing model’ refers to any diagrammatic, mathematical or tabular representation of information that can provide insights to the user in a logical manner (Lazer 1962)....   [tags: Marketing Decision Models]

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Transaction and Relationship Marketing

- Transaction Marketing and Relationship Marketing I have researched two different styles of dynamic marketing practices ‘Transaction’ Marketing and ‘Relationship Marketing’, depending on the kind of business (service) and products that you are selling. Also in addition, what type of customer (audience) you’re wishing to attract, including short and long term customer relations goals for business. Transaction marketing (also known as Traditional marketing) is a business strategy that concentrates on single transactions or point of sale transactions....   [tags: Traditional Marketing, Business Strategies]

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Marketing Theories and Practice

- Marketing and its application is a fundamental process in any organization that seeks to either open a market for a new or existing product. Marketing is a complex process, which entail numerous stages and entities. As a student in marketing, I desired that I fully understand the marketing theory and process, its application, benefits of marketing, challenges, and more importantly the criticism attributed to marketing. One equal measure my expectations after the two modules includes relating aspects such as customer targets, competitor targets, strategic focus and controlling the market plan to the whole marketing process....   [tags: market plan, marketing process]

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Overview of Internal Marketing

- Table of content Introduction………………………………………………………………………………..1 Internal Marketing………………………………………………………………………..2 Market Orientation……………………………………………………………………….2 Internal Marketing within the organization…………………………………………….4 Conclusion…………………………………………………………………………………5 List of References…………………………………………………………………………6 1. Introduction Since more than 25 years the idea of internal marketing has been discussed in a wide range of the academic literature. The confusion has been further increased several practitioners and researchers over the years as there is a great confusion about its exact definition but today IT is described as activities, actions and managerial directions an organization too...   [tags: organizational culture, marketing management]

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Gillette Advertising Marketing Case Study

- Gillette is an American company founded by King Camp Gillette. It was founded on 1901 and until 1962 it did not have any serious competition. This can be explained by its constant concern for innovation, which follows the belief of its founder, “a successful invention is the one that is purchased over and over again by a satisfied customer”. (Original idea of William Painter) For this reason, Gillette has always been trying to innovate in the market with new products. But they did not want their product to be bought just because they are a novelty but because it was perceived by the customer as a good quality product and have a staying power and product loyalty....   [tags: Advertising, Marketing]

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Social marketing: building brand value and influence in the UK tourism industry to sustain brand consumption in the current economic recession

- Social marketing: building brand value and influence in the UK tourism industry to sustain brand consumption in the current economic recession 1.0 Chapter one: introduction 1.1 Background The current economic recession that began in June 2008 and intensified in 2009 had an effect of decreasing international tourism which was also augmented by outbreak of AH1N1 flu virus in 2009 which resulted into restriction of international travel. The tourism sector suffered economic downturn due to decrease in international tourism receipts hence decreased opportunities for sustained employment....   [tags: Marketing]

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McCarthy's 4 P's in Marketing

- Marketing Mix - McCarthy’s four Ps: Professor Jerome McCarthy introduced in the early 1960s a marketing mix which consists of the 4 Ps: product, price, place and promotion (Kotler, 1999, p. 94). Traditionally, efficient product, price, place and promotion strategies would lead to a successful business but in today’s society, due to such technological advancements, the internet is changing the way we sell our products and services, and therefore organisations now need online strategies to attract and retain customers....   [tags: Marketing, Product, Price, Place, Promotion]

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Professional Marketing Career

- Many diverse experiences have helped to shape my professional marketing career. These positions range from promoting Broadway shows, to marketing at the global children's entertainment brand Pokémon, and managing a girl’s brand called My Princess Academy. While my professional experiences have provided me with a strong real world foundation, I feel that in order to pursue my goal of managing a major entertainment brand, I require the knowledge and training afforded by an MBA program. I am confident that my professional experiences coupled with an MBA will help me achieve a vibrant career in marketing management....   [tags: Marketing, Career,]

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Marketing Wellness and Prevention

- Suppose that you are tasked with managing a health care marketing division for a pharmaceutical drug. A junior member of your marketing team suggests that you increase the budget to invite health care providers to attend symposia in which they will be trained to be speakers. One goal of the marketing plan is to influence physicians to prescribe the drug. The team member has draft versions of brochures and DVD's espousing the benefits of the drug; these are to be distributed to physicians and patients as a way to boost sales....   [tags: marketing, health care, pharmaceuticals]

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Marketing Audit of Diesel

- 1. Introduction Since 1950s, Jeans have become and continue to be a staple item of clothing in people’s wardrobes as a medium representing stylish identity and identification (Kramer, KR, 2006). People wear jeans for a range of occasions, from staying at home to going outside at a cinema, restaurant or even a working place. As a report from Mintel states, during the year 2006 and 2010, the percentage of adults who bought jeans had remained relatively stable with over half of them ( 51%) purchasing at least one pair in 2010 (Mintel 2010)....   [tags: Diesel S.p.A, Marketing]

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Persuasive Tactics in Marketing

- Table of Contents page <ol> <li value="1">0 Explanation of the two tactics 2 <li value="2">0 The effectiveness of social proof 2 <li value="2">1 Circumstances when effective 3 <li value="2">2 Circumstances when ineffective 4 <li value="2">3 Persuadee when effective 4 <li value="2">4 Persuadee when ineffective 5 <li value="2">5 Persuader when effective 5 <li value="2">6 Persuader when ineffective 6 <li value="2">7 Conclusion of Social Proof 7 <li value="3">0 The effectiveness of scarcity 7 <li value="3">1 Circumstances when effective 7 <li value="3">2 Circumstances when ineffective 8 <li val...   [tags: Marketing]

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Total Error in Marketing Research

- Total error in marketing research is the deviation between the true value and the observed value in the project. Numerous errors can affect the quality and credibility of the research findings. Two main types of errors have been identified: Random sampling errors and Non-random sampling errors. The first derives from how well the sample selected represent the population being studied while the latter represents all types of error that may occur from sources other than sampling. Since non-sampling error is very broad it has been divided into response errors and non-response errors....   [tags: marketing research, Malhotra, Briks & Wills]

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Make Up Industry Marketing

- I. Introduction. The focus of the project is on the prestige department store women's color facial makeup in the United States. We conducted our research of this category by magazine, newspaper, Internet, and over the counter knowledge. During research we found that Lancôme, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lancôme, is under the wing of parent company L'Oreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968....   [tags: Marketing]

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Marketing Through Social Media

- Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society. With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet....   [tags: Social Network Marketing]

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Southwest Airlines Marketing

- 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers....   [tags: Marketing Management]

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The Return on Marketing Investments of Nestle Company

- ... However, marketing metrics focus in return of investment of campaign in contrast of their cost to the amount of business that they return in terms of financial information. The other metric focuses on how to create the brand awareness through campaign, how many new customers get attracted and how many old customers are maintain (WiseGeek 2014). A marketing and financial approach of marketing metrics is to focus on return of investment of marketing activity. Return on investment is analyzed by using the total revenue produced by a specific activity and after that minus its total cost of performance....   [tags: marketing, metrics, sales]

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Marketing and Consumer Ethics of the Sainsbury Company

- Procedure The author, in order to complete the report studied several texts with regards to marketing and consumer ethics. The author also researched many useful websites with regards to Sainsbury's. The information studied can be found in the bibliography section found at the closing part the report. According to Jobber et al (1998) the marketing mix is ` the tactical `toolkit' of product, place/distribution, promotion and price that an organisation can control in order to facilitate satisfying exchange'....   [tags: Marketing]

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Marketing Involving Hispanic Americans and the Internet

- The Hispanic-American culture in the United States is becoming increasingly important in marketing and consumer behavior. This segment has different preferences, values and attitudes towards a variety of products than "average" United States consumer. The Hispanic population in America is the fastest growing, not only the largest minority population now, but their collective purchasing power exceeds $400 billion (Mongrain). In conjunction with this, the internet has also proven to be a vital marketing tool in the last decade....   [tags: Marketing]

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2874 words | (8.2 pages) | Preview

Implementing Personal Marketing in Your Life

- Many of us are unhappy in promoting our skills or in taking action in making other people aware of our talents, products and services. We all secretly have some idea that we are good but secretly hope that we will be discovered and whisked away to a life of fame and fortune. This as you can imagine rarely happens, but its easier to believe this than indulge in self-promotion, a form of "conceit and vanity" which is what our parents have warned us against. (How can I overcome this) Like many of the competencies involved in the E factor the first thing to do is to accept that developing personal marketing as a skill would be acceptable....   [tags: Marketing]

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Global Marketing: An Analysis of IKEA and Ashley Furniture Industries’ Marketing Activities

- For most ambitious companies in today's complex business environment, gaining competitive advantage and achieving expansion in capacity often requires internationalising operations and entering new markets with the goal of building a broader and more diversified customer base. However, internationalisation typically presents the problem of how to establish the company’s business or brand in a foreign market, considering the cultural and contextual differences in global markets (De Mooij, 1998). Due to the spread of globalisation and the convergence of markets and economies, it has been increasingly acknowledged that a broad range of products and services can potentially have a global appeal...   [tags: Global Marketing and Advertising]

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The Definition Of Marketing

- Marketing is a term that is used frequently. Generally, it is thought of as how a company advertises and sells their products or services, but upon reading several sources during the research phase of creating this paper, it was found that there are many more elements involved in marketing. Marketing goes way beyond advertising and selling; it is a focal point of a company that drives the direction the company takes. According to Perreault, there are two definitions for marketing....   [tags: Business Marketing]

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Integrated Marketing Communications (IMC) in the UK

- INTRODUCTION Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004)....   [tags: Integrated Marketing Communications]

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Why should a Person study Marketing?

- Since I was a little gir,l I have always wondered who comes up with the advertising for all of the products we purchase. After several years of pondering that thought, I concluded that I wanted to be that person. Knowing this, I have researched advertising and find it extremely interesting how someone you don’t even know can convince you that you need to buy a specific product. Somewhere in the world a person has dedicated hours worth of hard work to make whatever advertisement speak to you personally....   [tags: marketing, advertising, consumer behavior]

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Some History of Promotion Marketing or Advertising

- ... It will give the consumer a technological innovative feel. This Samsung flat screen version enable the consumer to receive impressive black and natural colors for content such as BBC iPlayer and the 4oD is not too bad. The sound quality is weighty and textured. This Samsung version is considered a wafer-thin TV’s. Recommendations for Marketing Information The Panasonic TV’s have held on to the plasma technology for their TV’s for quite some time. According to (WHAT HI*FI?, 2013), the production of Panasonic plasma display panels will discontinue in December 2013 (para.1)....   [tags: marketing strategies, samsung]

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1076 words | (3.1 pages) | Preview

Integrated Marketing Communications and Social Media

- Technology is everywhere. From the first pot of coffee to setting our alarm clocks for the next day, it permeates every moment of our waking lives and, in many cases, becomes a deeply personal part of our day. Social media has only deepened this link into our personal space, and this fact of modern day life has not been lost on marketing experts. As such, they increasingly target social media to communicate their offerings to the public. As different as this frontier is from the traditional avenues of print, television, and radio, some believe that a different message will work better in social media than in other marketing communication channels....   [tags: marketing/business strategies/tools]

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1647 words | (4.7 pages) | Preview

Integrated Marketing Communication Plan for Nokia

- Executive Summary The following report presents an Integrated Marketing Plan for Nokia in the UK. The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such. The main aim of this plan is to expand Nokia’s consumer base, establish Nokia’s brand values and position it among the target audience, and also communicate the brand values with customers effectively, while simultaneously influencing sales to grow. This plan is created to ensure maximum effectiveness in Nokia’s marketing approach....   [tags: business analysis, marketing strategies]

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2889 words | (8.3 pages) | Preview

The Marketing of Nivea

- The Marketing of Nivea 1911 was the year NIVEA CRÈME was born. In fact, NIVEA CRÈME required the work of three resourceful men: Dr. Oscar, Dr. Isaac and Prof. Paul, not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After a lot of research, they developed the first stable grease and moisture cream in the world – NIVEA CRÈME. It contained: 1. Fragile oils 2. Water 3. Glycerine 4. A little citric acid 5. Oil of rose 6. Lily of the valley to give it a fine perfume....   [tags: Business Marketing ]

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1813 words | (5.2 pages) | Preview

Marketing Using Social Networking

- The Internet is one of the most amazing inventions through out history. These days, we can practically do everything online, we can get the latest news, connect with our friends, watch movies, tv shows and live broadcasting and we can even do our shopping using the internet. Since web 2.0 was introduced to the web, the web became more flexible. From the beginning of time, humans have always been in social networks. Social networks are formed on everyday basis, around friends, family and places someone might visit....   [tags: Marketing, Advertising, Online, web 2.0]

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1265 words | (3.6 pages) | Preview

Produnt Placement and Marketing

- Product placement Product placement is one of the most important techniques in marketing especially in the past few years, where the media has played an essential role in forming people's opinion. As many people believe in all what they see because of the significant role of the media, product placement reaches its goals. However, the effectiveness of product placement varies according to numerous criteria, from how it is integrated to how it is used to show the product and whether it is intrusive or not....   [tags: Marketing Techniques, Media People's Opinions]

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1015 words | (2.9 pages) | Preview

The Apple Corporation's Clever Marketing Strategies

- Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products....   [tags: marketing, advertising, business]

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1448 words | (4.1 pages) | Preview

Apple's Marketing Strategies

- Marketing is a tool that is constantly utilized in business. This tool allows customers to familiarize themselves with the products they are purchasing or are interested in purchasing. Companies spend billions of dollars annually marketing their products to hopefully attract consumers. Apple often markets their company as the ones who “Think Different”, but surprisingly Apple’s spending amount on marketing is fairly low compared to its amount of sales and the size of the company. Apple is able to keep the cost low all thanks to specialized marketing strategies....   [tags: marketing plans, objetives, attention]

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1362 words | (3.9 pages) | Preview

Marketing of the AAA School of Marketing's Website

- E-Marketing Why have a Website. Contents Page Page 1 Cover Page Page 2 Contents Page Page 3, 4, 5 Why should you have a Website. Page 6, 7 AAA School of Advertising ( ) Page 8, 9 Engen Oil South Africa ( ) Page 10, 11 BP Africa ( ) Page 12, 13 Vega The School ( ) Page 14, 15 5 Fm ( ) Page 16 Bibliography Why should organizations have a website....   [tags: Internet Electronic Marketing]

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Marketing Strategy Implementation in Higher Education

- The scholarly article which I selected to review addressed the strategic implementation of marketing initiatives within international higher education entities (Naidoo & Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives....   [tags: higher education entities, marketing program]

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861 words | (2.5 pages) | Preview

Social Media Marketing

- Social media marketing The form of marketing that provides a global-scale interaction between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an outstanding opportunity to build relationships with their consumers and to increase awareness about their businesses to the larger scale....   [tags: Company, Marketing Strategy]

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1181 words | (3.4 pages) | Preview

Integrated Marketing Communication

- International Marketing Integrated marketing communication (IMC) is an approach used by organisation to brand communications where different factors coordinate to create a seamless experience for the customers and are expressed with similar tone and style that reinforce the brand’s core message. Integrated marketing communication campaign leads to the total marketing communication strategy aimed at building strong customer relationship by showing how company’s product can satisfy customer needs ( Kotler et al.)....   [tags: international marketing and advertising]

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Coca-Cola Marketing Project

- Executive Summary This project is about the Coca-Cola Company and one of the Coca-Cola Company’s products according to the marketing project. In this project I have studies the different type of marketing techniques that used by the company for identify the need, wants and demand of the product which supplies to the people and how company developing the customer oriented marketing strategies. I also study, how Coca-Cola Company have done segmentation, target marketing and positioning of their product....   [tags: Coca-Cola Marketing Essays]

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Pradaxa Drug Marketing

- Question 5 The adoption of pradaxa is difficult as it interacts with various types of foods and regular monitoring of the drug for proper administration. Praxada is a newly introduced drug therefore, doctors continue to gain experience on its administration thus patients are opting to use other competing drugs like Warfarin. Market entry barrier poses a threat to the adoption of the pradaxa drug. Pradaxa being a newly introduced drug implies a high investment cost associated with its introduction to the market....   [tags: Drug Marketing Essays]

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International Marketing: The Case of Nass Corporation

- ... As Nass Corporation has different divisions but all of these divisions are local they only involve to their local customers, for Nass to enter in international marketing level it should change its strategy to a standardized and a global level. It should involve international marketing features to their company not only in customer need but in price, quality, and infrastructure as well as in quantity. To achieve these qualities company should set some objectives to enter in international market....   [tags: Abdullah Ahmed Nass, worldwide marketing]

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2071 words | (5.9 pages) | Preview

Internet Marketing Plan

- Contents Page 3 Situation 3 4 Strategy 5 Tactics (Marketing Mix for Pure France) 6 Control (Performance measures) 8 Customer reach, loyalty and retention (E-CRM)........   [tags: E-marketing plan]

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2986 words | (8.5 pages) | Preview

Using Social Media Platforms in Marketing

- Internet technology has brought a lot of changes in the world of marketing where security of the information is guaranteed. Most business in the global market seeks to move with the latest trends in the global market. This is because they want to create the needed knowledge to their target groups (Lisa,2010). Further, they aim to provide products which are in line with their tastes and preferences. In this 21st century, most companies are popularizing their brands in social media sites which are mostly used by their target groups....   [tags: brands, target, groups, global, marketing]

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1929 words | (5.5 pages) | Preview

Blue Ocean Strategy- A Marketing Book

- ... The only thing required is to walk through the challenge of conceptualizing, blue oceans, in a smart and responsible way. As there are neither permanent, excellent companies nor industries. To achieve profits through blue oceans, it is essential that the company conduct a self-analysis of steps that had desired returns, and the way of simulating them systematically, over a repeated period to achieve Blue Ocean opportunities. Most marketing executives would argue that blue ocean opportunities are depleted in the modern world....   [tags: literary analysis, marketing moves, businesses]

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1064 words | (3 pages) | Preview

Green Marketing

- In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective. There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing....   [tags: Marketing, eco-friendly, CSR]

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1147 words | (3.3 pages) | Preview

Internet Marketing Strategy for Small Construction Firms

- Impact of Internet Marketing Strategy for small construction firms As the construction industry globalises and regional boundaries become less relevant, the survival of a construction firm will increasingly be determined by its ability to create and sustain a strong internet marketing strategy. The majority of the companies operating in the market are small and locally based. In 1998, the Construction Task Force reported that the industry was suffering from low levels of productivity and re-investment, but in subsequent years, marked by historically low interest rates, growth has greatly improved....   [tags: Marketing]

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2775 words | (7.9 pages) | Preview

International Marketing

- Introduction Marketing across cultures around the world is increasingly becoming a thriving business with the fast-speed globalisation nowadays. The Four ‘Ps’ of marketing, namely product, price, place and promotion, include most of the elements of marketing decision-making. However, socio-cultural factors, in considering the combination of marketing strategies, will always run through them. Socio-cultural factors have a huge influence in people's concept of product and buying behavior. Lack of cultural awareness not only can lead to a decrease of product sales, but can even collapse the company’s whole international image....   [tags: Marketing, social, cultural factors]

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2141 words | (6.1 pages) | Preview

Herbal Essences Vs Pantene (Strategic Marketing)

- Introduction Of the two products: Herbal Essence: A products part of Clairol brands, made its new coming in the Lebanese market in 1995, introducing a new concept of shampoos for men and women, this product claims that it leaves "Gorgeous, luxuriously soft hair." Pantene: A product that joined the Lebanese market in 1984, he brought the revolution of the shampoo industry, with their new pro-v formulas that revitalizes the hair, their main logo was a "serious care for beautiful hair", they promised to keep the hair "Shiny and Bouncy." Situation Analysis: The situation analysis usually covers external environmental forces and internal no marketing resources....   [tags: Marketing]

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1376 words | (3.9 pages) | Preview

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