Case Study Of Dunkin Donuts

When I heard from my management professor Cory that we have to do an interview for our papers, I got very excited. However, my excitement got little pale after a while because I did not know who to interview. There is a Dunkin Donuts near my house. I go there almost every day at least once for my coffee. Their employees are always very nice to me. Therefore, I decided to interview their assistant manager whose name is Junayed. His role is to help employees and also managing the whole store. He helps his employees by making all the necessary things available to them that they can serve their customers properly. I am their regular customer. Therefore, he decided to cooperate with me. Furthermore, I also interviewed their shift supervisor Sadia

Therefore, joining business together these two companies attracting more customers form the market than they could attract separately. Even though they target all the customers in the market, however, their main target market is the working class people. Customers are attracted to Dunkin Donuts because their products are relatively cheaper than their competitors and their fast customer service. Starbucks is the main competitor for Dunkin ' Donuts based on their product categories. They are both popular for coffee. That is the biggest similarity. Moreover, they also sell muffin, donut, cookie and all other bakery products. The main difference between these two competitors are the price. Products of Dunkin Donuts are cheaper because their target customer are middle class. If they charge their customers higher price than they will lose a lot of their customer. On the other hand, Starbucks target little affluent people of the market. Every company wants to be in the stage where competitors cannot do any harm to them. To reach that stage, Dunkin Donuts use low cost method with a standard quality of the product to win against their competitor. Junayed told me

By providing cheaper products and fast customer service, Dunkin Donuts is attracting their target customers effectively. Managers select their employees very carefully and closely monitor their work whether they are following the right procedure or not and by doing so they maintain the right standard of their customer service. Therefore, business strategy and operation of Dunkin Donuts are very closely aligned. Finding the right stuff is the biggest challenge in the operation of business. If you don’t have right stuff, your whole system can collapse. Shift leader Sadia told me, working with inexperience people are very tough. It make you feel like you are working alone since you have to teach him/her how to do things and also help the customers at the same time. Furthermore, new person is going to make mistakes frequently which is going to delay the whole customer service process. Therefore, they always try to hire experienced