Research Questionnaire For Coca Cola Essay

Research Questionnaire For Coca Cola Essay

Length: 1871 words (5.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

In this assignment, the author will analyses, and identify the differences between the basic and base concept of the research questionnaire. The research questionnaire is the best methods individual or a group of people can use to do their market research and get feedback from their target customers. The researcher will find the answers by making a smarter market survey with customers, which have to be in a form of business decision. The research questionnaire will help researcher to know the choice of consumers in the market, and how aware are they about the particular brand product. It makes it easy for the researcher to investigate about particular brand popularity in the market. For example Coca Cola brand product, Diet Coke and its related brand diet Pepsi by comparing them from consumers’ choices. If the researcher wants to plan his questionnaire for market research, must be carefully examined the research questionnaire plan thoroughly. This research involves market research about Coca Cola brand product Diet Coke and its related brand product Diet Pepsi, which one is most popular with consumers in the market. This paper will carefully analyze the soft drink industries, and the possibility for Diet Coke and Diet Pepsi in the market, and carefully study the internal and external business atmosphere for both the soft drink and critically examined the industries and their most suitable marketing strategies. The researcher will be responsible for his own research strategies and managed by himself effectively.


Brand Product Popularity
According to Koo Kim (1995) brand popularity of some products, is the market spearhead, because that particular brand gains more favor than another brand product in the market, and have large mar...


... middle of paper ...


...e good relationship with any particular brand product, that product most have a certain percent of quality which motivate the consumers to buy that brand product. Which means that product image quality can be considered to be analogous to the distribution outlet in the consumer 's mind.The more quality the brand in the market, the greater the possibility of that brand has the greatest market share Romaniuk (2003). Consumers will be thinking of that brand and it will be the brand which they will be accepted as the leading brand in the market. That 's why every manufacture in the soft drink, especially those two brand Diet Coke and Diet Pepsi manufacture. Their aim and objective in the market is to cover wider ranges of geographic distribution for supermarket and corner shops in town. Every brand manager wants to link its brand product to a wider range of attribut




Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis of the Coca-Cola Company Essay

- Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day....   [tags: Business Management Soft Drinks Essays]

Better Essays
2330 words (6.7 pages)

Essay on Marketing for a New Coca Cola Drink

- Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which will provide you with the most effective information....   [tags: Papers]

Free Essays
5621 words (16.1 pages)

Coca-Cola And The Globalization Of The Coca Cola Company Essay

- Coco-Cola was created by John S. Pemberton on May 8, 1886. Only nine drinks were sold in that year. Coca-Cola was named by Frank Robinson. Frank thought that two Cs would look great in the advertisement of the product, to his discovery his vision was on the money. In 1887 Pemberton copyrighted his Coca-Cola Syrup and Extract with this United States Patent Office, and the rest in history. Today, the Coca-Cola brand is among the most renowned and reputable beverage companies in the world, and is still gaining momentum in the fast expanding industry....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Better Essays
856 words (2.4 pages)

Essay on The Ethics Practices Of Coca Cola

- Coca Cola ethics Coca-Cola Company is one of the best selling beverages companies in the world and it has extended the business worldwide. Is an American manufacturing corporation taking care of the marketing manufacture and retailing of non – alcoholic beverage and syrup product throughout the world. Coca-Cola Company serving more than 200 countries with over 500 brands. Also produce more than 3000 beverage product. Was established by a pharmacist named ‘John Stith Pemberton’ in 1886 in Columbus and their main headquarters is in Atlanta, Georgia....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Better Essays
898 words (2.6 pages)

Analysis Of Pepsi Cola And Coca-Cola Essay examples

- The great taste challenge was a marketing scheme developed by Pepsi Cola to convince consumers to switch from Coca-Cola to Pepsi Cola (Schindler, 1992). The blind taste test was sparking consumers to switch from Coca-Cola to Pepsi Cola in the mid-1970 (Schindler, 1992). By late 1970, Pepsi Cola had succeeded Coca-Cola in product sales in grocery stores (Schindler, 1992). The loss of market shares ignited Coca-Cola to reformulate a new smoother, sweeter cola taste to compete with Pepsi Cola (Schindler, 1992)....   [tags: Coca-Cola, Pepsi, Cola, Balanced scorecard]

Better Essays
818 words (2.3 pages)

Coca Cola And Bp. Essay

- Coca-Cola and BP Cause Coca-Cola In June 1999 children at six schools in Belgium complained of headache, nausea, vomiting and shivering after drinking Coca-Cola 's beverages, leading to their hospitalization. Most of them reported an unusual smell and taste in the drink. The Belgian Health Ministry ordered for all Coca-Cola products to be banned from the market. Several other European countries followed suit. The entire incident left more than 240 children sick (Coca-Cola 's Belgian Crisis, 2004)....   [tags: Coca-Cola, The Coca-Cola Company, BP, Petroleum]

Better Essays
1136 words (3.2 pages)

Coca Cola Marketing Essay

- A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Products and services have become so alike that they fail to distinguish themselves by their quality, efficacy, reliability assurance and care. Brands add emotion and trust to these products and services, thus providing clues that simplify consumers' choice. These added emotions and trust help create a relationship between brands and consumers, which ensures consumer loyalty to the brands....   [tags: Coca-Cola, Marketing, The Coca-Cola Company]

Better Essays
1485 words (4.2 pages)

Coca Cola And Pepsi Cola Essay example

- The two companies in the same industry used for this assignment will be Coca-Cola and Pepsi-Cola. These companies are similar because they are in the beverage industry. They were both established in the 1800’s and to this day are expanding more and more. This report will examine the financial analysis of each company as well as different business aspects that they convey such as type of business ownership, how economics affects business, the role of the government in business, leadership styles, motivating employees and promotional and marketing strategies....   [tags: Coca-Cola, Cola, The Coca-Cola Company, Diet Coke]

Better Essays
1567 words (4.5 pages)

Marketing Strategy Of Coca Cola Essay

- Share a Coke Campaign When speaking about soft drinks coca cola is one of the top brands to pop in people’s minds. Why is that. Coca cola has monopolized the soft drinks beverage world and it’s the top leading soft drinks company in the world. They have implemented many strategies and tactics in order to accomplish their success. Strategically planning their campaigns coca cola also utilized a couple of media theories such as social influence and demographics in order to convey a successful campaign to their consumers....   [tags: Coca-Cola, Soft drink, Caffeine]

Better Essays
1358 words (3.9 pages)

Social Media And The Coca- Cola Company Essay

- If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke. Why is Coke so popular. Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Better Essays
1610 words (4.6 pages)