Organic Food Vending Machines in Canada

Organic Food Vending Machines in Canada

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Ten years ago, only specialty food stores carried organic foods in great quantity, making them almost as rare as novelty items. Today Canadians are moving towards a healthier lifestyle by consuming organic foods to such an extent, that the organic industry is now enticing for businesses that wish to profit from a niche market. Thus we, Nirav Patel, Jason Quan, Srinidhi Sridharan, and Rahul Srinivasan have developed a new line of specialty vending machines, with the objective of distributing organic foods to consumers by creating an “accessibility” factor that is rarely associated with the industry. Organix is an innovative business that purchases products from well-known organic wholesalers and sells them to customers through vending machines.
An entire continent is moving in a new direction, as current trends in North America point towards a rapid increase in the intake of organic foods. In 2002, North America became the largest market for organic foods with its global market consumption share exceeding $23 billion. In order to capitalize on this exponential growth, venture capitalists are realizing the industry’s potential and are investing in companies such as Organix. Thus, a venture in the organic industry will cater to the needs an increasingly health conscious society, making it a lucrative option for investors.
Organix’s mission statement is to encourage a healthy lifestyle, facilitate the growth of the industry, as well as make organic foods easily accessible to our consumers. Our logo contains the idea of a “pure” and “natural” source of food. The three necessary business functions we will follow are outlined to your left. They occur in a constant cycle with no particular order.
We will work cohesively with fitness centers and health and wellness establishments to place our vending machines in their locations. Next, we will contact organic distributors to purchase their products to place in our machines (details can be found in the Planned Operation of the Proposed Business Section). Since organic foods have a shelf life of eight to twelve months, we will check our inventory every two weeks, and then order the number of products we actually need. This cycle will continue to repeat itself to maintain fresh products while cutting back on excessive costs. In our first year of operation, we plan to place 20 machines in applicable areas that are discussed further in the plan. Why would such facilities agree to host our machines? A simple incentive we have created will help tackle this problem.

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We will give a small percentage of our revenues to the location for their willingness to host our machines. In return we ask for nothing. This is to ensure that locations will allow our machines (being a new untested brand) and will give them reason to cooperate with our business.


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